The Grand Prix d’Horlogerie de Genève (GPHG) once again delivered a night filled with craftsmanship, innovation and emotion — and the 2025 edition might just be one of the most diverse lineups we’ve seen in years. From ultra-thin record-breakers to artistic métiers d’art creations and bold independents rewriting the rulebook, this year’s winners represent the very best of watchmaking today.
Here’s a complete breakdown of every winning timepiece from GPHG 2025.
Aiguille d’Or Grand Prix — Breguet
Classique Souscription 2025
Breguet took home the top honour with the Classique Souscription 2025 — a tribute to purity, precision, and the maison’s unmistakable signature aesthetics. Slim, elegant, and rooted deeply in its history, this piece captures the true spirit of high horology.
Chronometry Prize — Zenith
G.F.J. Calibre 135
Zenith impressed with a masterclass in accuracy. The Calibre 135 remains a benchmark in chronometry, and its modern interpretation bridges heritage with contemporary execution in a remarkably refined package.
Horological Revelation Prize — Anton Suhanov
St. Petersburg Easter Egg Tourbillon Clock
Anton Suhanov delivered one of the most poetic creations of the night. His tourbillon clock, shaped like a jewelled Easter egg, blends mechanical virtuosity with Russian artistic heritage. A stunning triumph for independent creators.
Audacity Prize — Fam Al Hut
Möbius
Bold, futuristic and mathematically inspired, the Möbius by Fam Al Hut challenges traditional watchmaking norms. A fluid sculpture for the wrist, it stands out as one of the most daring designs of 2025.
Iconic Watch Prize — Audemars Piguet
Royal Oak Perpetual Calendar
Audemars Piguet reinforces its legendary status with a Perpetual Calendar that redefines the Royal Oak’s identity. Technical finesse meets architectural beauty in this modern icon.
Mechanical Exception Prize — Greubel Forsey
Nano Foudroyante
Greubel Forsey continues to push boundaries. The Nano Foudroyante integrates cutting-edge mechanisms in a breathtakingly complex layout — a true testament to their pursuit of perfection.
Chronograph Prize — Angelus
Chronographe Télémètre Yellow Gold
Angelus returned to its roots with a stunning yellow-gold chronograph featuring a vintage telemeter scale. A beautiful fusion of heritage and contemporary detailing.
Tourbillon Prize — Bvlgari
Octo Finissimo Ultra Tourbillon
Bvlgari extends its dominance in ultra-thin watchmaking. The Octo Finissimo Ultra Tourbillon pushes the limits of engineering with a paper-thin architecture and bold modern design.
Sports Watch Prize — Chopard
Alpine Eagle 41 SL Cadence 8HF
Chopard’s high-frequency Alpine Eagle brings performance, lightness and aesthetics together. The textured dial and 8 Hz movement give this piece a competitive edge.
Men’s Complication Prize — Bovet 1822
Récital 30
The Récital 30 is a sculptural timepiece showcasing Bovet’s layered architecture. It balances elegance, mechanics, and creativity — all in true Bovet style.
Men’s Watch Prize — Urban Jürgensen
UJ-2 Double Wheel Natural Escapement
Urban Jürgensen impressed with an intricate natural escapement system, beautifully integrated into a refined, classical case. A victory for traditional craftsmanship.
Time-Only Watch Prize — Daniel Roth
Extra Plat Rose Gold
A masterclass in minimalism. Daniel Roth’s Extra Plat is slim, warm, and beautifully pure — a watch for those who appreciate understatement done exceptionally well.
Jewellery Watch Prize — Dior Montres
La D de Dior Buisson Couture
Dior delivered a gem-set wonder inspired by haute couture embroidery. A piece designed not just as a watch, but as wearable jewellery art.
Artistic Crafts Prize — Voutilainen
28GML SOUYOU
Voutilainen continues to celebrate artisanal craftsmanship with a piece showcasing exceptional guilloché, finishing, and rich contrasting tones. A connoisseur’s delight.
Ladies’ Complication Prize — Chopard
Imperiale Four Seasons
Chopard’s Imperiale Four Seasons captures the beauty of nature through four poetic interpretations — a feminine masterpiece imbued with symbolism and precision.
Ladies’ Watch Prize — Gérald Genta
Gentissima Oursin Fire Opal
A sculptural creation set with vibrant fire opal, Gérald Genta’s Gentissima Oursin is bold, radiant, and exceptional in form. A standout in women’s watchmaking.
Petite Aiguille Prize — M.A.D. Editions
M.A.D.2 Green
Max Büsser’s M.A.D.2 Green brings fun, bold character and futuristic design — perfectly capturing the spirit of accessible independent watchmaking.
Challenge Watch Prize — Dennison
Natural Stone Tiger Eye In Gold
Dennison offers a warm, organic take on luxury with a rich tiger-eye dial set in gold. Simple, striking, and beautifully executed.
Mechanical Clock Prize — L’Épée 1839 × MB&F
Albatross L’Épée 1839 × MB&F
Part sculpture, part machine — the Albatross showcases L’Épée’s mechanical mastery paired with MB&F’s artistic imagination. A kinetic artwork worthy of a spotlight.
Final Thoughts
GPHG 2025 showcased a brilliant mix of heritage maisons, bold independents and artistic explorations that pushed horology to new heights. Whether through extreme thinness, imaginative architecture or the revival of ancient crafts, this year’s winners prove that watchmaking is more alive, creative and emotional than ever.
From Earth’s treasures to dazzling Haute Joaillerie: a commitment to traceability, bold creativity and masterful craftsmanship
Chopard is unveiling its latest opus of the Insofu Emerald: an extraordinary fusion uniting the forces of nature, the concern for traceable and sustainable luxury, and the Maison’s boundless creativity to give birth to a one-of-a-kind Haute Joaillerie collection that is as mesmerising as it is rich in significance.
For the second time in its history, Chopard has taken the bold step of devising an Haute Joaillerie collection, not from a set of cut and polished gemstones, but instead from a raw stone, full of both promise and uncertainties. Such a scheme is unusual for a jeweller, but to Chopard, it represents a guarantee of traceability, and an opportunity to work in closer collaboration with those at the beginning of the supply chain.
After the Garden of Kalahari Collection – born from a 342-carat rough diamond in 2017 – the story of the Insofu Collection began in 2022 in Paris, when Caroline Scheufele, Chopard’s visionary Co-President and Artistic Director, unveiled an astonishing 6,225-carat rough emerald, unearthed in Zambia a few years prior. Awestruck, the miners named it Insofu, meaning “elephant” in the local Bemba language — a nod to its trunk-like shape and unprecedented colossal size. Captivated in turn by its vivid colour, shifting hues, and unique character, Caroline Scheufele acquired the gem, sure it would yield stones destined to become the centrepiece of extraordinary jewels. Unlike a rough diamond, whose yield in terms of diamond types and carats can be determined by specific tools with scientific precision, a rough emerald is an even bolder undertaking, as the stone only reveals its true potential during the fraught cutting process.
Chopard brought the world’s most skilled gem-cutters from India to its Geneva workshops to meticulously study the gem and propose cuts and facets to reveal its inherent beauty, while preserving its unique soul. This proved to be a lengthy and delicate venture lasting nearly a year, given emeralds are notoriously fragile and demand the utmost expertise. Their internal inclusions, known as “jardin,” require careful handling: cutting too close to them may create fractures that can spread across the gem. Moreover, it is essential to ensure the inclusions’ position does not overshadow the stone’s brilliance. Ultimately, the Insofu gem yielded 850 carats of breathtaking emeralds, each a testament to the artisans’ unparalleled skill and dedication.
The first chapter of the Insofu Collection debuted last year during Oscars week, with the release of a parure composed of a necklace, a pair of earrings and a ring. This capsule collection paired emeralds from Insofu with juicy-red rubellites and touches of sky blue turquoise, offering a glimpse into Chopard’s bold creative vision for this exceptional stone.
This year, Chopard unveils a new chapter with an Haute Joaillerie collection of 15 exquisite pieces — five pairs of earrings, four necklaces, three rings, a bracelet and a jewellery watch. Each jewel reflects a different facet of the Insofu Emerald’s character, drawing influences from the organic and fluid lines of nature, abstract forms, and the rigorous elegance of Art Deco. Their unifying element lies in the embodiment of the joie de vivre so vividly portrayed by Francis Scott Fitzgerald in The Great Gatsby.
A ring in ethical 18-carat white gold set with a 13.04-carat emerald-cut emerald, pear-shaped diamonds (2.33 cts) and brilliants. Ref. 82A501-1001
Ring in ethical 18-carat white gold set with an 11.17-carat heart-shaped emerald and brilliant-cut diamonds (3.70 cts).Ref. 82A515-1001
Ring in ethical 18-carat white gold and platinum set with an 11.43-carat emerald-cut emerald as well as brilliant-cut diamonds (1.80 ct) and emeralds (0.71 ct).
Ref. 82A516-9001
One gem, a multitude of jewels
At the heart of the Collection is an elephant-shaped pendant – a tribute to the name Insofu. This signature piece features emeralds of various shapes and sizes, framed by shimmering diamonds that form the elephant’s tusks. It is suspended from a long chain interspersed with emeralds and diamonds. Notably, the elephant’s trunk is raised upward – a gesture replete with symbolism, representing prosperity and good fortune.
The collection also includes elegant Art Deco-inspired chokers, flowing long necklaces almost grazing the waist, evoking the audacity of the Roaring Twenties, a statement cuff, imposing cocktail rings, and showstopping earrings. The extravagance of the era vividly depicted by Francis Scott Fitzgerald’s masterpiece The Great Gatsby (1925) is expressed through a one-of-a-kind ensemble of four necklaces, forming a singular set — endless possibilities for styling that celebrate personal expression. At its heart is a refined diamond choker, twinkling with a vibrant 2.50-carat square-cut emerald. This is elegantly complemented by a second necklace festooned with pink sapphires and emeralds, holding an extraordinary 15.53-carat octagonal emerald. Bringing an element of fluidity to the set, a long necklace interlaces emeralds, pearls, and diamonds, creating a captivating harmony of textures and colours. A delicate sautoir of pink pearls adds a touch of softness to this remarkable set and perfectly balances out the bolder pieces.
A suite of necklaces comprising :
– A necklace in ethical 18-carat white gold set with a central 6.61-carat emerald-cut emerald as well as pear-shaped (14.08 cts), oval-shaped (9.06 cts), marquise-cut (5.63 cts) and brilliant-cut diamonds.
Ref. 810602-1001
– A tie necklace in ethical 18-carat white gold set with three emerald-cut emeralds (10.86 cts) as well as brilliant-cut, pear-shaped and marquise-cut diamonds totaling 22.41 carats.
Ref. 810603-1001
Pendant in ethical 18-carat white gold and platinum set with pear-shaped (24.97 cts), oval-shaped (21.75 cts) and brilliant-cut (0.46 ct) emeralds, as well as diamond brilliants (2.04 cts).
Ref. 790182-9001
A choker with a central motif in ethical 18-carat white gold set with a 14.08-carat emerald-cut emerald, as well as pear-shaped (4.48 cts), marquise and brilliant-cut diamonds, featured on a velvet ribbon enhanced with pearls.
Ref. 81A501-1001
A suite of necklaces comprising:
– A pearl sautoir.
Ref. 810590-1001
– A necklace in ethical 18-carat white gold featuring pearls, set with emerald- and brilliant-cut emeralds (totaling 2.43 carats) as well as diamond brilliants (4.66 cts).
Ref. 810591-1001
– A necklace in ethical 18-carat white gold set with a central 15.53-carat emerald-cut emerald, brilliant-cut emeralds (1.71 ct), fancy-cut pink sapphires (totaling 15.53 carats) and diamond brilliants (0.73 ct).
Ref. 810592-1001
– A choker in ethical 18-carat white gold set with a central emerald-cut emerald (2.88 cts) and brilliant-cut diamonds (6.88 cts).
Ref. 810593-1001
Against a backdrop of tightly woven pearls, a vertical motif of emerald-studded foliage gracefully weaves through a statement cuff, delicately embracing vibrant emerald-cut tsavorites. The smooth, soft, rounded pearls juxtaposed against the sharp facets of the stones create a refined interplay of textures and forms. The design elegantly unites the sea, embodied by the pearls, and the earth, represented by the verdant leaves. Together, they recall the symbiosis of these two realms of nature.
“In every stone lies a story, and my role is to listen and honour the natural magic they carry as treasures from the Earth,” says Caroline Scheufele. “With the Insofu Collection, it was about respecting this inherent beauty. I chose the finest quality stones from the heart of the emerald, pairing them with diamonds, pink sapphires, and pearls”.
A creative soul with multiple talents, who thinks of women’s beauty holistically, Caroline Scheufele has chosen to accompany this collection with five matching gowns showcasing the craftsmanship of Caroline’s Couture – her collection of couture silhouettes designed as a dialogue between fashion and jewellery. The Insofu Collection thus brings together all the Métiers d’Art preserved by Chopard’s artisans.
Traceability: a sustainable achievement
Convinced that ethics and aesthetics must coexist, Chopard pioneered the use of the Provenance Proof’s Emerald Paternity Test developed by Gübelin Gem Lab. This cutting-edge method involves injecting DNA-based nanoparticles into the gem’s natural fissures which remain intact through cutting and polishing. This marking is permanent, allowing the rough stone to be identified for life. Even decades from now, a simple examination will trace the jewels to their original rough gem, safeguarding an intact link to their exact origin. This innovative technology further elevates Chopard’s sustainability standards, most notably as the Maison has used 100% ethical gold in all its jewellery and watches since July 2018.
“Traceability is more than a technical advancement; it is an ethical achievement,” Caroline Scheufele explains. “The Insofu Collection reflects our belief that true beauty results from a genuine commitment to society and ethical practices.”
Supporting community and conservation projects
Gemfields, the mining company that unearthed Insofu in the Kagem mine in Zambia, has long participated in the development of the communities where its mines operate and championed wildlife conservation projects. At the Kagem Mine, Gemfields funds projects that benefit education, healthcare, and livelihoods, as well as initiatives to protect Zambia’s flora and fauna. Chopard’s collaboration with Gemfields ensures that the Insofu Collection contributes to these meaningful initiatives, aligning with the Maison’s dedication positively impacting society.
Elephant family: a meaningful collaboration
Caroline Scheufele’s decision to unveil this collection in collaboration with the charity Elephant Family is much more than an obvious reference to the name of the gem – (Insofu meaning ‘elephant’). Linking the discovery of this natural marvel with a meaningful cause further underscores Chopard’s genuine dedication to sustainable luxury, as well as Caroline Scheufele long-standing passion for nature and endangered animals. The charitable dimension imbues this collection with profound meaning, perfectly complementing the Maison’s pioneering spirit in innovation, creativity, and the pursuit of sustainable luxury. Part of the profits from each piece sold in the collection will be donated to support Elephant Family and its actions.
Elephant Family exclusively works in partnership with conservation experts on the ground to tackle the challenges facing Asia’s wildlife and the indigenous communities that live alongside them. As human populations expand and natural habitats shrink, people and animals are fighting a battle for food and space. Its efforts focus on mitigating human-elephant conflict, safeguarding migratory corridors, and fostering community engagement to promote a culture of coexistence. Elephant Family is uniquely positioned to support communities to thrive alongside wildlife, and to ensure that Asia’s biodiverse landscapes remain truly wild for generations to come.
“The final reveal of the Insofu Collection is a moment I have long awaited, one that could only be realised by aligning it with a meaningful cause to protect wildlife and nature – passions that have been close to my heart for many years,” says Caroline Scheufele. “I am deeply grateful to everyone involved – from the miners and stone cutters to our jewellery artisans – who contributed to shaping the extraordinary destiny of this unique gem. I also extend my heartfelt thanks to the Elephant Family for this collaboration, which I hope will help shed light on the vital importance of conservation.”
Chopard’s pioneering spirit
Purchasing rough stones is a rarity for jewellery Maisons, yet Chopard demonstrates its pioneering spirit with the acquisition of this remarkable gem, which also incorporates the most advanced technology in traceability— a testament to Chopard’s enduring passion for exceptional gemstones and openness to the future.
In 2017, the Maison unveiled the Garden of Kalahari collection, created exclusively from an extraordinary 342-carat rough diamond, responsibly sourced and cut into several D-flawless diamonds of unmatched brilliance.
Cuff bracelet composed of ten strands of pearls, featuring a floral motif ethical 18-carat white gold set with six emerald-cut emeralds (16.58 cts), brilliant-cut Paraiba tourmalines (2.09 cts) and brilliant-cut diamonds (3.52 cts).
Ref. 850388-1001
Floral earrings in ethical 18-carat white gold, platinum and titanium set with two emerald-cut emeralds (11 cts), pear-shaped emeralds (3.54 cts) and brilliant-cut diamonds.
Ref. 840518-9001
Jewellery watch in ethical 18-carat white gold set with pear-shaped (6.05 cts) and brilliant-cut (1.87 ct) emeralds, as well as pear-shaped (11.80 cts) and brilliant-cut diamonds. Fully diamond-set dial. Grey satin strap.
Ref. 134154-1002
The latest collection, comprising 15 exquisite pieces, stands as a masterpiece born of the collective expertise of over 30 artisans from Chopard’s Haute Joaillerie workshops, as well as specialised gem-cutters from India. With Insofu, Chopard has ensured comprehensive oversight of every step in its journey, from its raw state to the final creation. Furthermore, by overseeing every stage of the jewellery-making process in-house – from cutting gemstones and casting ethical gold to prototyping, gem-setting, and polishing – the workshops uphold an unbroken chain of traceability and are able to guarantee the most exceptional craftsmanship in pursuit of Chopard’s journey to sustainable luxury.
Earrings in ethical 18-carat white gold set with four emerald-cut emeralds (15.91 cts) and two emerald-cut diamonds.
Ref. 840517-1001
Ring in ethical 18-carat white gold set with a 9.44-carat cushion-shaped emerald, pear-shaped diamonds (2.42 cts) and brilliants (3.40 cts).
Ref. 820022-1005
Earrings in ethical 18-carat white gold set with two emerald-cut emeralds (20.95 cts), pear-shaped diamonds (4.48 cts) and brilliants. Ref. 84A501-1001
An historical L.U.C complication: the perpetual calendar with astronomical moon phase in a reshaped aesthetic.
Since being the first ‘calendar and astronomy’ complication presented by Chopard Manufacture in 2005, the L.U.C Lunar One model has remained the only timepiece in its category equipped with a precision orbital moon-phase display featuring a rotating window. The mechanical self-winding L.U.C Calibre 96.13-L with perpetual calendar and astronomical moon-phase function – achieving a rare degree of accuracy guaranteeing a single day’s difference in 122 years – powers two new timepieces whose profile has been reshaped in line with the latest L.U.C aesthetic. Framed by a 40.5 mm-diameter case in ethical 18-carat gold, the hand-guilloché dial demonstrating artisanal expertise is distinguished by highly legible indications, while an ingenious interchangeable strap system offers a variety of styles. While the movement’s accuracy is chronometer-certified, the high-quality finishing of these two L.U.C Lunar One models has also earned them Poinçon de Genève recognition.
L.U.C Calibre 96.13-L: a mere one-day difference in 122 years – astronomical accuracy
In 2005, by introducing a complication for the first time in an evolution of its founding L.U.C Calibre 96.01-L, Chopard Manufacture presented one of its milestones: a large-date perpetual calendar with a degree of astronomical precision to which only a handful of Manufactures can lay claim.
The L.U.C Lunar One timepiece equipped with the L.U.C 96.13.L chronometer-certified movement illustrates the trajectory of the moon with remarkable accuracy. Its perpetual calendar with orbital moon phases clearly indicates the date, day, month and leap years. It also features an additional 24-hour scale. The night star rotates around the small seconds axis, hence the term ‘orbital’. The movement represents the sky as seen from the Northern Hemisphere with the Big Dipper; as well as from the Southern Hemisphere with the Southern Cross. Calibrated by Chopard’s finest watchmaking Artisans, this display boasts astronomical precision: with a time difference of just 57.2 seconds between two moons, it will take 122 years for it to show a one-day discrepancy with the real moon. Only then will it need to be adjusted.
Reflecting Chopard Manufacture’s perpetual quest for slenderness, the L.U.C Lunar One timepiece is also one of the very few self-winding perpetual calendars to feature a micro-rotor. The latter is made of solid gold and integrated into the movement thickness, thereby slimming it down and enabling it to be admired through the sapphire crystal pane fitted on the case-back. Engraved with the L.U.C logo and finely guilloché, this micro-rotor heralds the extreme degree of finishing lavished on L.U.C Calibre 96.13-L – of which all 355 components are produced, hand-decorated and assembled in the Manufacture’s workshops. Thanks to the two stacked barrels of Chopard Twin technology, the L.U.C Lunar One model is also endowed with a 65-hour power reserve.
The Poinçon de Genève: a guarantee of excellence
The L.U.C Lunar One testifies to the finest craftsmanship cultivated by Chopard. Several hundred made-to-measure tools are involved in reworking and hand-trimming each rough-cut component, before manually decorating it using traditional skills – even if it is destined to remain concealed beneath a bridge. Each creation is successively enhanced by chamfering, satin-brushing, polishing, circular graining and Côtes de Genève patterns, before being individually tested and hand-assembled in the workshops. The prestigious Poinçon de Genève quality hallmark to which Chopard has been loyal for many years attests to this degree of artisanal skill and meticulous care. This aesthetic and technical certification is validated by an independent body and governed by a law instated by the Canton of Geneva. It imposes peerless criteria of excellence encompassing the case and movement, including their structure, appearance and precision.
A slimmer, reshaped case
While these two new timepieces are joining the L.U.C Lunar One family, they differ from their predecessors with a slimmer case, subtly reshaped in line with the L.U.C collection’s latest aesthetic codes. At 40.5 millimetres in diameter and 11.6 millimetres thick, they fit smoothly on any wrist. Crafted in ethical 18-carat white or rose gold, the case features a bassine shape, meaning its base is narrower than its domed, polished bezel. Reflecting craftsmanship inspired by the pocket watches that emerged from Louis-Ulysse Chopard’s creative heritage in the 19th century, this distinctive profile creates an impressive sense of aesthetic refinement.
This new case with its vertical satin-brushed sides is paired with a curved, fluted crown that is not only elegant but also easy to handle. The slightly domed sapphire crystal perfectly matches the curves of the bezel, giving the watch a rounded, harmonious profile. Another sign of fine craftsmanship is that the lugs are made separately before being welded to the case to ensure a perfect aesthetic result. This reshaped design makes the L.U.C Lunar One a timeless object for watch connoisseurs, and paves the way for the aesthetics of future timepieces in the collection.
The hand-guilloché dial: a strong commitment to craftsmanship
Since the first L.U.C 1860 timepiece was presented in 1997, the L.U.C models’ dials have perpetuated a legacy reflecting the purest watchmaking tradition, in which the art of guilloché has become a collection signature. Having teetered on the brink of extinction during the 1990s, this age-old craft has survived thanks to the efforts of Manufactures such as Chopard, which still owns a few rare guilloché lathes with which specialised artisans guide their burins over fine metal surfaces to adorn them with repeating patterns accurate to a tenth of a millimetre.
Meticulous work is required to ensure that each dial intended for these new L.U.C Lunar one models – available in a choice of deep blue or salmon pink colours – is adorned with a sunburst guilloché pattern radiating from the moon-phase indicator at 6 o’clock, the focal point of this timepiece.
One particularly distinctive feature of the L.U.C Lunar One model is the large twin-aperture date window at 12 o’clock. A concentric snailed pattern runs around the dial periphery, below the minutes track. The Dauphine fusée hands and herringbone-type hour-markers are in white or rose gold matching the case. The two perpetual calendar counters are also snailed, with the exception of the central section of the one located at 9 o’clock. The latter is dedicated to the 24-hour indicator, which also serves as a day/night display. The upper part (day) bears a radiating pattern symbolising the presence of the Sun, while the lower section is engraved with a horizontal motif evoking the serenity of the night. Ultimately, the arrangement of each indication is both aesthetically pleasing and perfectly legible.
Interchangeable straps: a combination for every occasion
For the first time in the Chopard collections, this new model is equipped with an interchangeable strap system enabling its owner to vary styles and adapt to different outfits, occasions and activities. This extremely convenient new system is designed for quick, tool-free swap-outs via the case middle and clasp. The aim is to guarantee the user-friendliness and wearer comfort that are core to the Chopard philosophy. In addition to the two alligator leather and calfskin straps supplied with the timepiece, each Chopard boutique will offer an assortment of additional straps in a variety of textures and colours.
The L.U.C collection: watchmaking excellence
In 1997, Chopard Manufacture launched the first watch to emerge from its watchmaking workshops: the L.U.C 1860, equipped with the L.U.C 96.01-L movement. Since then, through the L.U.C collection, it has accumulated mastery of all the major horological complications. Between Fleurier and Geneva, Chopard Manufacture conceives, develops, produces, assembles, decorates and certifies all its timepieces. Thanks to Karl-Friedrich Scheufele’s commitment to watchmaking tradition combined with technical innovation, the Manufacture maintains a high level of finishing by preserving numerous artistic crafts and skills.
L.U.C Lunar One
In ethical 18-carat white gold
Case:
Ethical 18-carat white gold
Total diameter 40.50 mm
Thickness 11.63 mm
Water resistance 30 m
Crown in ethical 18-carat white gold with L.U.C logo 6.60 mm
Bassine-shaped case middle with vertical satin-brushed finishes
Polished bezel and case-back
Transparent exhibition case-back
Glare-proofed sapphire crystal
Movement:
Mechanical self-winding L.U.C 96.13-L
Number of components 355
Diameter 33.00 mm
Thickness 6.00 mm
Number of jewels 32
Frequency 28,800 vph (4 Hz)
Power reserve 65 hours
Two stacked barrels – Chopard Twin Technology
Three-spoke balance
Bridges adorned with Côtes de Genève and circular graining
Guilloché-worked micro-rotor in ethical 22-carat gold with L.U.C logo
Balance-spring with Phillips terminal curve
Chronometer-certified by the COSC
‘Poinçon de Genève’ quality hallmark
Dial and hands:
Dial in ethical 18-carat gold featuring a salmon pink colour obtained by galvanic treatment, sunburst guilloché pattern centred around the moon phase
Navy blue transfers
Herringbone-type hour-markers in ethical 18-carat white gold
Dauphine fusée hours and minutes hands in ethical 18-carat white gold
Baton-type day and month hands in ethical 18-carat white gold
Day/night and year indicated by triangles in ethical 18-carat white gold
Functions and displays:
Central display of the hours and minutes
Small seconds at 6 o’clock
Perpetual calendar with day, date, month and leap-year cycle
Month and leap-year display at 3 o’clock
Small seconds a 6 o’clock
High-precision moon phases appearing in a rotating aperture (orbital moon) for Northern and Southern hemispheres, at 6 o’clock
24-hour scale and day of the week at 9 o’clock
Semi-instantaneous twin-aperture large date display at 12 o’clock
Strap and buckle:
Hand-sewn navy blue alligator leather with tone-on-tone stitching, or blue grained calfskin with tone-on-one stitching
Pin buckle in ethical 18-carat white gold
Ref. 161951-1002 – in ethical 18-carat white gold with salmon pink dial
L.U.C Lunar One
In ethical 18-carat rose gold
Case:
Ethical 18-carat rose gold
Total diameter 40.50 mm
Thickness 11.63 mm
Water resistance 30 m
Crown in ethical 18-carat rose gold with L.U.C logo 6.60 mm
Bassine-shaped case middle with vertical satin-brushed finishes
Polished bezel and case-back
Transparent exhibition case-back
Glare-proofed sapphire crystal
Movement:
Mechanical self-winding L.U.C 96.13-L
Number of components 355
Diameter 33.00 mm
Thickness 6.00 mm
Number of jewels 32
Frequency 28,800 vph (4 Hz)
Power reserve 65 hours
Two stacked barrels – Chopard Twin Technology
Three-spoke balance
Bridges adorned with Côtes de Genève and circular graining
Guilloché-worked micro-rotor in ethical 22-carat gold with L.U.C logo
Balance-spring with Phillips terminal curve
Chronometer-certified by the COSC
‘Poinçon de Genève’ quality hallmark
Dial and hands:
Dial in ethical 18-carat gold featuring a blue colour obtained by galvanic treatment, sunburst guilloché pattern centred around the moon phase
White transfers
Herringbone-type hour-markers in ethical 18-carat rose gold
Dauphine fusée hours and minutes hands in ethical 18-carat rose gold
Baton-type day and month hands in ethical 18-carat rose gold
Day/night and year indicated by triangles in ethical 18-carat rose gold
Functions and displays:
Central display of the hours and minutes
Perpetual calendar with day, date, month and leap-year cycle
Month and leap-year display at 3 o’clock
Small seconds a 6 o’clock
High-precision moon phases appearing in a rotating aperture (orbital moon) for Northern and Southern hemispheres, at 6 o’clock
24-hour scale and day of the week at 9 o’clock
Semi-instantaneous twin-aperture large date display at 12 o’clock
Strap and buckle:
Hand-sewn brown alligator leather with tone-on-tone stitching, or anthracite grained calfskin with tone-on-one stitching
Pin buckle in ethical 18-carat rose gold
Ref. 161951-5001 – in ethical 18-carat rose gold with blue dial
Mumbai’s top retailer, Time Avenue, recently hosted an exclusive preview of Chopard’s latest creations. The exhibit showcased the brand’s novelties unveiled at Watches and Wonders 2024 and a collection of exquisite timepieces.
Emphasis on Jewelry and Indian Clientele
Xavier Lasserre, Chopard’s Global Sales Director, emphasized the Indian clientele’s affection for the brand’s jewelry. The company also displayed some beautiful pieces, including the Alpine Eagle and L’Heure du Diamant collections, exclusive from both collections for Indian clients to experience firsthand. Lasserre stated that these pieces resonate deeply with the Indian audience, who have a rich tradition of wearing high-quality jewelry.
Celebrating a Long-Standing Partnership
Celebrating its 26th anniversary this year, Time Avenue has been a trusted partner of Chopard for nearly two decades. Led by Viraal Rajan, this Mumbai-based retailer has been a prominent supporter of independent watchmakers. Lasserre highlighted the collaborative approach between the brand and the retailer. He explained that Chopard has been in the Indian market for many years and that they had launched a unique creation of Lord Ganesh with eight pieces specifically for India.
Enhancing Brand Visibility
Lasserre also emphasized how Time Avenue’s new boutique in Mumbai has enhanced the brand’s visibility. He said they have a long-standing relationship with Time Avenue and hope it continues to grow. Nikki Rajan, Director at Time Avenue, remarked that Chopard’s collaboration with Time Avenue at the event highlights their commitment to luxury and precision in watchmaking. She said their presence in India enhances the luxury watch market and fosters a deeper appreciation for craftsmanship among enthusiasts and collectors.
Manufacturing Capabilities and Integration
Discussing Chopard’s manufacturing capabilities, Lasserre shared that they have five manufacturing facilities and are almost fully integrated, producing everything from A to Z. He noted that they even have their gold foundry, which is rare in the industry. This level of integration provides a significant advantage in serving their clients.
Expansion Plans in India
He also mentioned their recent engagement with partners in Mumbai and Delhi to expand their fine jewelry presence. He outlined their ambitious growth plans for India, with 12 locations already, new openings planned for Chennai and Goa, and discussions for Ahmedabad. He also recognized the need for boutiques in Delhi and Mumbai as part of their future plans.
Commitment to Sustainability
Sustainability is a core focus for Chopard. Regarding their ethical gold commitment, Lasserre stated that their family’s values drove Chopard’s commitment to using ethical gold. He noted that brands are members of the Responsible Jewellery Council and avoid conflict diamonds, and their ethical gold sourcing ensures traceability. He highlighted that all their jewelry is now made from ethical gold. Additionally, he mentioned the launch of a new Chopard’s Lucent Steel in 2019, made of 80% recycled steel, offering better light reflection and scratch resistance.
Popular Collections
Many collectors are drawn to Chopard’s L’Heure or sports watches. Lasserre explained that for men, their Mille Miglia line represents about 80% of their sports watch volume, while their L.U.C. creations cater to the dress watch segment. For women, he noted that their Happy Sport collection, featuring moving diamonds, is their signature line.
Global Market Strategy
Finally, Lasserre discussed Chopard’s market strategies. He stated that they approach their market strategy globally, acknowledging that their clients are often international travellers. He said they focus on securing and supporting their iconic collections rather than creating market-specific approaches and noted that many of their clients, including those from India, are incredibly knowledgeable about their brand and products, often more so than their sales staff, thanks to their engagement with digital platforms and their website.
Successful Event
The event was a huge hit with watch enthusiasts and collectors. It showed the brand’s outreach, reinforcing its commitment to the Indian market.
Happy Sport is the stroke of genius of a young woman driven by boundless daring and creativity. First introduced by Caroline Scheufele in 1993, it bears within it the countless transformations of an era and embodies Joie de Vivre and the free-spirited attitude to which contemporary women aspire. Having become a quintessential fashion and watchmaking icon, the Happy Sport collection has continued to stage the enchanting choreography of its dancing diamonds through a multitude of variations that have appealed to every generation, embodying a new way of contemplating time. A look back at this true watchmaking legend.
The boldness of a young designer
As a young woman, she sparked Chopard’s first profound transformation by launching the family Maison into jewellery-making with her clown pendant design. Having entered the field of design through this masterstroke, Caroline Scheufele – now serving as Co-President and Artistic Director – was driven from the early 1990s by the idea of a versatile watch whose precious, casual appearance would make it equally easy to wear on a tennis court, at a business lunch or for an evening out on the town. She picked up the concept of dancing diamonds launched by her parents – “these diamonds are happier when they are free”, as her mother exclaimed in 1976 when she initially laid eyes on the first prototype that would give rise to the Happy Diamonds collection.
Yet instead of making freely moving diamonds dance around the watch as was the case with Happy Diamonds timepieces, she decided to place them above the dial. One of her workshop foremen told her it was impossible, before nonetheless promising: “Caroline! If you manage to sell these watches, I’ll give you one rose for each of them.” That only further strengthened the determination of the woman who has always considered that “no” is not an answer. She busied herself with transforming this idea into a viable project. How could one ensure, for example, that the watch – stacked with a movement, dial, hands, two sapphire crystals and several dancing diamonds – would not be too thick?
The result presented in 1993 was a real surprise. For the first time in watchmaking history, here was a watch mingling steel and diamonds, fitted with a soft, comfortable pebble-link bracelet, set with cabochon-cut sapphires on the lugs and on the crown echoing the understated blued hands; and finally, featuring a white dial enhanced by seven diamonds caught up in an animated dance recalling the whirlwind of life itself.
The aptly named Happy Sport became a new casual chic fashion icon, acclaimed by the press and in strong demand in the markets. And the workshop foreman, who had pledged one rose for every watch sold, ended up gifting his Co-President a rosebush. Today, when Caroline Scheufele sees young women entering a Chopard boutique to treat themselves to their first Happy Sport, while remembering the model that their mother and grandmother wore before them, she playfully remembers the abundant blooms of her rosebush. This watch, which she had been told was doomed to commercial failure, has become a success that has consistently appealed to all generations of women.
A watch that accompanied women’s emancipation
As soon as it was introduced, the kinetic energy of its diamonds radiated an entrancing aura of novelty. Combining the precious nature of diamonds with the robustness of steel appeared to upend standard watch industry conventions, mirroring the norms of contemporary society which saw women breaking through the glass ceiling to play roles of unprecedented importance. While more and more assumed positions of responsibility, their influence grew steadily – within the family, in business, and in politics. A new lifestyle was needed for these heroines leading their lives with a free-spirited attitude and real independence – and fashion needed to adapt accordingly. Happy Sport was – and remains – entirely in line with this trend, since it looks just as good with jeans and sports shoes as it does with an LBD and high heels, boldly taking over catwalks, red carpets and women’s wrists. “A watch that I can wear 24 hours a day!”, as Caroline Scheufele describes it.
Over the years, Happy Sport has generated a magnificent array of interpretations equalled by very few other watches. This abundance has enabled the collection to become the first collector’s item ladies’ watch. The most memorable examples that spring to mind are of course the original Happy Sport presented in 1993, as well as a full-set Happy Sport Diamantissimo jewellery version created in 2013 to commemorate the collection’s 20th anniversary, and several tourbillons including a Happy Sport Chrono All Black version. Whether hitting the slopes with Happy Snowflakes or the beach with Happy Fish and Happy Ocean, the collection follows women all the way to the Cannes Film Festival with Happy Palm, the first watch in the ethical gold collection celebrating artistic crafts with a Japanese lacquered Urushi dial graced with a dancing Palme d’Or.
A new way of contemplating time
In almost 30 years of existence, this contemporary watchmaking icon has continued to shine as brightly as ever, ample proof that it both embodies its time and transcends successive decades with their changing styles. Much more than a new way to wear a watch, with Happy Sport Caroline Scheufele has invented a whole new relationship with time. Looking at it is not merely about reading the time, but about delighting in the perpetual ballet of these Happy Diamonds whose infinite dance – synchronised by the movements of the choreographer-wearer – inevitably sparks a smile, an emotion, or a magical moment. More than a watch, Happy Sport is a modern-day talisman, to be taken everywhere in order to share a Joie de Vivre-infused dynamic and a carefree spirit.
The combined dexterity of several Artisans exercising their talents within the Manufacture enables these precious stones to move unhindered. Housed in a thin spinning top-shaped metal capsule, each dancing diamond is placed between two sapphire crystals when the watch is cased-up. This is a delicate task implying great care to prevent any dust being caught up and thus potentially interfering with the movement of the dancing gemstones. Their dance is meticulously controlled so as to ensure that time does not alter the intensity of the show being staged. Chopard proudly cultivates this expertise to perpetuate the Joie de Vivre inherent in its creations. The wide range of skills cultivated in the workshops of the Maison thus include those of the choreography Artisan, whose mission is to set – and keep – diamonds dancing in perfect harmony.
Chopard is proud to introduce some remarkable timepieces inspired by the rich symbolism of the dragon in the Chinese zodiac calendar. These limited-edition creations exemplify the Maison’s dedication to combining traditional craftsmanship with innovative watchmaking technology. Each piece in this unique collection is a testament to Chopard’s commitment to excellence and artistic heritage.
L.U.C Quattro Spirit 25′ Year of the Dragon
Eight-piece limited edition in ethical 18-carat rose gold
Chopard is proud to present the L.U.C Quattro Spirit 25′ Year of the Dragon’, a limited-edition masterpiece that marries the brand’s innovative horological technology with the rich symbolism of the Chinese zodiac. This exclusive series, consisting of just eight pieces, features an ethical 18-carat rose gold case and is certified by the prestigious Poinçon de Genève hallmark.
A Tribute to Chopard Manufacture’s 25th Anniversary
This timepiece marks a technical milestone as it introduces the L.U.C 98.06-L jumping-hour movement. Presented for the first time on the occasion of Chopard Manufacture’s 25th Anniversary, this movement powers the L.U.C Quattro Spirit 25, offering an impressive eight-day power reserve thanks to its four-barrel Chopard Quattro technology.
Artistry and Craftsmanship
The 40 mm-diameter case frames a dial that is a true work of art. It features a hand-engraved dragon motif inspired by a tapestry from the Qing dynasty. This detailed engraving, requiring over 100 hours of meticulous craftsmanship, is highlighted by a patina that gives the dial an antique appearance. The dragon’s depiction—majestic mane, raised paws, and skimming the waves—embodies imperial authority and good fortune.
Technical Excellence
The L.U.C 98.06-L movement is one of the rare jumping-hour movements with such a generous power reserve. Its precision is enhanced by a Phillips terminal curve balance-spring and a swan’s neck regulator. The movement is visible through an exhibition case-back, showcasing the intricate craftsmanship and ensuring high chronometric performance.
Elegant Design
Paired with a hand-sewn strap in burgundy salmon leather, the watch evokes the dragon’s scales, completing the timepiece’s aesthetic unity. The ethical 18-carat rose gold case features a glare-proof sapphire crystal and a crown adorned with the L.U.C logo.
Specifications
Case: 40 mm diameter, 10.30 mm thickness, 50 meters water resistance
Strap and Buckle: Burgundy salmon leather, ethical 18-carat rose gold pin buckle
L.U.C Full Strike’ Year of the Dragon
One-of-a-kind model in ethical 18-carat white gold
Chopard celebrates the Chinese zodiac with the L.U.C Full Strike’ Year of the Dragon’, an extraordinary one-of-a-kind timepiece combining Grand Feu enamel artistry and Chopard’s renowned minute repeater technology.
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A Unique Tribute to the Dragon
This timepiece features a dragon motif on a Grand Feu enamel dial, crafted by a master Artisan of the Manufacture. The bezel is set with baguette-cut diamonds totalling 2.74 carats, accentuating the watch’s luxurious appeal. The L.U.C Full Strike is powered by the L.U.C Calibre 08.01-L, a minute repeater movement acclaimed for its crystal-clear sound, made possible by sapphire gongs integrated with the watch glass.
Artistic Mastery
The Grand Feu enamel dial is a testament to centuries-old craftsmanship, involving delicate applications of coloured powders and multiple firings in a high-temperature kiln. The dragon’s motif naturally guides the dial’s reading, with its tail skirting the power-reserve counter. The bezel’s diamond setting is a nod to Chopard’s gem-setting expertise.
Innovative Mechanics
The L.U.C Calibre 08.01-L features several patented mechanisms, including a strikework-pusher disengagement system, to prevent damage and ensure seamless operation. A separate barrel dedicated to the strikework ensures consistent intensity and uninterrupted sequences, making this timepiece a paragon of mechanical ingenuity.
Specifications
Case: 42.50 mm diameter, 11.55 mm thickness, ethical 18-carat white gold, diamond-set bezel
Dial and Hands: Grand Feu enamel with dragon motif, rhodium-plated Dauphine fusée hours and minutes hands
Functions: Minute repeater, concentric displays of power reserves
Strap and Clasp: Hand-sewn brown alligator leather, ethical 18-carat white gold folding clasp
L.U.C Tourbillon Dragon & L.U.C Flying T Twin Phoenix
A Pair of One-of-a-Kind Timepieces Honouring Chinese Culture
Chopard introduces a duo of extraordinary timepieces celebrating the legends of the dragon and phoenix. These creations showcase the Manufacture’s mastery of tourbillon movements and Artistic Crafts.
L.U.C Flying T Twin Phoenix
For ladies, the L.U.C Flying T Twin Phoenix features a 35 mm ethical 18-carat rose gold case adorned with diamonds and a dial with a hand-engraved phoenix motif. The ultra-thin L.U.C 96.24-L flying tourbillon movement, just 3.30 mm thick, powers this timepiece, offering a 65-hour power reserve.
SpecificationsL.U.C Flying T Twin Phoenix
Case: 35 mm diameter, 7.47 mm thickness, ethical 18-carat rose gold set with diamonds
Dial and Hands: Grand Feu enamel with phoenix motif, gilded Dauphine fusée hands
Strap and Clasp: Hand-sewn strap, ethical 18-carat rose gold clasp
L.U.C Tourbillon Dragon
For gentlemen, the L.U.C Tourbillon Dragon, measuring 43 mm, boasts a dial with a hand-engraved dragon motif and houses the L.U.C Calibre 02.21-L, a hand-wound movement with a 216-hour power reserve. The case and buckle are entirely decorated with intricate engravings, celebrating the dragon’s powerful symbolism.
L.U.C Tourbillon Dragon
Case: 43 mm diameter, ethical 18-carat rose gold
Movement: L.U.C 02.21-L, mechanical hand-wound, 216 hours power reserve
Dial and Hands: Grand Feu enamel with dragon motif, hand-engraved appliques
Strap and Clasp: Hand-sewn strap, ethical 18-carat rose gold clasp
Each piece in this pair reflects Chopard’s dedication to celebrating world cultures and the art of watchmaking, offering collectors a unique blend of tradition, innovation, and artistic excellence.
The L.U.C Collection: Horological Excellence
Since the launch of the L.U.C 1860 in 1997, Chopard Manufacture has consistently demonstrated mastery over major horological complications. Between Fleurier and Geneva, Chopard designs, develops, produces, assembles, decorates, and certifies all its timepieces. The L.U.C collection is a tribute to Karl-Friedrich Scheufele’s dedication to preserving traditional watchmaking and artistic crafts.
These new timepieces, inspired by the year of the dragon, highlight Chopard’s exceptional craftsmanship and innovative spirit, celebrating both heritage and modernity.
A black and white ‘La Gara’ dial, timeless symbol of the competitive spirit.
Chopard’s Mille Miglia collection welcomes a new design for the Mille Miglia Classic Chronograph model. Its 40.5 mm case in Chopard’s exclusive Lucent Steel™, made with a recycling rate of at least 80%, frames a dial inspired by the black and white chequered flag marking the arrival of a motor-race winner. Symbolising the competitive spirit, this dial is called ‘La Gara’, the Italian word for race. It is topped by a superb ‘glass box’ crystal ensuring optimal opening onto the dial and hence maximum legibility. Competitive spirit and sense of camaraderie; energy and dynamism; speed and style: such are the attributes epitomising Italy’s celebrated 1000 Miglia Italian classic car race that Chopard has been annually expressing for the past 36 years through the watches of the Mille Miglia collection.
Watches and cars: marvels of engineering
Like a timepiece, a vehicle is a marvel of engineering, as all devotees of watchmaking and automobiles know – and Chopard even more so, since the Maison has been inextricably linked with the automobile world since it became world sponsor and official timekeeper for Italy’s celebrated 1000 Miglia way back in 1988.
Reflecting his family’s passion for classic car races, the Maison’s Co-President Karl-Friedrich Scheufele has personally taken part in the 1000 Miglia every year since, covering more than 30,000 miles since 1989.
The partnership – one of the longest in history between a watchmaker and a motorsports event – has now seen the creation of 36 watch editions in the Mille Miglia collection, all capturing the essence and spirit of what Enzo Ferrari called ‘the most beautiful race in the world’.
Renewing the automobile passion, competitive spirit and emotions of the 1000 Miglia with each new edition, the Maison’s designers have constantly pushed the limits of their creativity. With the new Mille Miglia Classic Chronograph model, they are now drawing inspiration from the wealth of details linked to motor-racing symbols.
Dynamic, luminous and comfortable
The meticulous construction and finishing of this 40.5 mm case are distinguished by harmonious shapes and volumes aligned with the aesthetic of the historical cars competing in the 1000 Miglia. These well-mastered proportions ensure the watch is not intrusive when driving, while looking just as good with evening wear as it does with a race suit.
Made from Lucent Steel™, this beautiful ‘bodywork’ features all the characteristics associated with Chopard’s exclusive alloy that took a full four years to develop. Named after its luminous, gently reflective appearance that gives it an almost incandescent shimmer, Lucent Steel™ is not only of surgical quality and naturally anti-allergenic – ensuring it is dermo-compatible and pleasant to wear – as well as 50% harder than conventional steel – making it more than capable of handling the knocks, bumps and scrapes of competitive driving. Lucent Steel™ is also REACH-certified as being responsibly made with a recycling rate of at least 80%.
The bezels, crowns and pushers are in this same material with contrasting polished and satin-brushed finishes. Moreover, the pushers are knurled to create a motif recalling brake pedals, while the notched crown guarantees optimal grip. On either end of the case, the lugs are welded – a token of fine craftsmanship sure to be appreciated by devotees of meticulous watchmaking. Finally, the pin buckle has been redesigned compared with previous models, picking up the play on polished/satin-brushed finishes featured on the case.
A ‘La Gara’ dial inspired by a symbol of motor-racing victory and offering perfect readability appreciated by athletes
Preserving strong cues from the automotive world, and inspired by race cars, Karl-Friedrich Scheufele envisioned a two-tone dial with a circular satin-finish silver-toned base, punctuated by snailed black counters. Named ‘La Gara’ (the Italian word for ‘the race’ or ‘the competition’), this dial picks up the colours of the chequered flag waved at the end of a motor race to salute the first car crossing the finishing line. The three black counters, as well as the shape of the hands and Arabic numerals are also nods to the characteristic design of collector’s car dashboards.
The white minutes track and tachymeter scale – essential elements in making speed and distance calculations – are both prominent, while the dial markings along with the hours and minutes hands are coated with white Grade XI Super-Luminova® to ensure a high degree of legibility.
The central sweep-seconds hand is red-tipped both for practical and aesthetic purposes – as well as to complement the famous red ‘1000 Miglia’ logo applied to each dial.
A true exercise in ‘practical beauty’, the dial is protected by a deep, glass-box sapphire crystal secured by a slim bezel. Watch glasses of this type procure an obvious aesthetic advantage by giving the dial a sense of perspective. They serve to maximise the depth of the dial opening, as light pours in from above as well as from the sides, creating exquisite shimmering effects.
A watch ‘engine’ with certified precision
The back of the watch is fitted with a sapphire crystal affording a view of the self-winding chronograph movement certified by the Official Swiss Chronometer Testing Institute and endowed with a 54-hour power reserve.
A competitive driver himself, Karl-Friedrich Scheufele recognises the importance of being equipped with an accurate chronograph while taking part in events such as the 1000 Miglia, where a few fractions of a second can mean the difference between success or failure in a timed stage.
During the heat of competition, racers will appreciate the 4 Hz frequency of the movement, the stop-second function, a tachymeter scale as well as the layout of the three 12-hour, 30-minute and small seconds subdials.
This model is clearly intended for drivers seeking to surpass themselves – much in the spirit of the Maison’s legendary ambassadors Jacky Ickx and Romain Dumas.
A strap inspired by the automotive world
The Mille Miglia Classic Chronograph model featuring a La Gara dial is teamed with a perforated black calfskin strap evoking traditional driving gloves and matching the dial counters. Enhanced with ecru bridle stitching, it is secured by a Lucent SteelTM pin buckle.
Mille Miglia Classic Chronograph
In Lucent Steel™
Case:
Lucent Steel™
Total diameter 40.50 mm
Thickness 12.88 mm
Water-resistant to 50 metres
Crown in steel
with engraved steering-wheel motif 7.50 mm
Knurled steel pushers
Glass-box glare-proofed sapphire crystal
Exhibition case-back with the 1000 Miglia motif around the circumference
Movement:
Mechanical self-winding chronograph movement
Total diameter 28.60 mm
Thickness 6.10 mm
Number of jewels 37
Frequency 28,800 vph (4 Hz)
Power reserve 54 hours
Chronometer-certified (COSC)
Dial and hands:
Silver-toned La Gara dial obtained by galvanic treatment, circular satin finish
Black transferred minutes track
Tachymeter scale on the inner bezel ring, black with white transfers
Red transferred 1000 Miglia logo
Hours numerals painted with white Grade XI Super-LumiNova®
Snailed black small seconds and chronograph counters
Rhodium-plated baton-type hours and minutes painted with white Grade XI Super-LumiNova®
Amidst the chilly air, there’s a warmth that sweeps through hearts, marking the season of love. And on February 14th, it’s not just about exchanging sweet words; it’s about the impeccable timing of affection.
Our latest blog, “14 Top Watches to Elevate Your Valentine’s Day,” invites you to explore a world where time doesn’t just pass; it glimmers, ticks, and whispers enchanting tales. Why settle for ordinary gestures when you can gift a timeless symbol that echoes the enduring nature of love? Join us in celebrating this romantic season, where where every second counts, and the right watch can set hearts aflutter. As anticipation builds, our curated collection of luxury watch brands offers a perfect expression of love for both him and her.
Hublot stays true to its philosophy of being First, Unique, and Different, epitomized by the watches we’ve curated from this esteemed brand.
Crafted with precision, the 42mm case of this timepiece boasts a satin-finished and polished 18K king gold construction, matched elegantly by a bezel adorned with 6 h-shaped titanium screws. Its sapphire crystal, treated to reduce reflections, ensures clear visibility of the satin-finished green sunray dial beneath. Powered by the reliable HUB1153 self-winding chronograph movement, this watch offers approximately 42 hours of power reserve.
Completing its luxurious design is a black rubber and green alligator leather strap, fastened securely with an 18K king gold and black-plated stainless steel deployant buckle. With water resistance up to 50m (5 ATM), this timepiece effortlessly combines style with functionality.
HUBLOT SPIRIT OF BIG BANG MECA-10 BLACK MAGIC 45MM REF. NUMBER: 614.CI.1170.RX
Featuring a 45mm micro-blasted black ceramic case and bezel, meticulously crafted with satin-finished details, and adorned with 6 H-shaped titanium screws, this timepiece exudes sophistication. Its sapphire crystal is treated with an anti-reflective coating for enhanced clarity, while the matte black skeleton dial showcases the intricate inner workings.
Powered by the HUB1233 manufacture manual-winding skeleton power reserve movement, this watch boasts an impressive 10 days of power reserve. It comes paired with a black structured lined rubber strap, fastened securely with a titanium and black-plated deployant buckle. With water resistance up to 50m (5 ATM), this timepiece is as functional as it is stylish.
The ZENITH DEFY Skyline comes in a 36mm octagonal steel case with a diamond-set faceted bezel. Its metallic pastel green sunburst-patterned dial pays homage to the iconic ZENITH four-pointed star. Driving its functions is the Elite 670 automatic manufacture movement. The watch offers interchangeability with both a steel bracelet and a green patterned rubber strap.
To fully embrace the versatility of the timepiece, a second strap is included, providing an opportunity to explore different styles and looks.
The DEFY Skyline Skeleton presents a 41mm octagonal steel case with a faceted bezel, showcasing a blue open dial inspired by the iconic ZENITH four-pointed star. Its power comes from the El Primero 3620 SK high-frequency automatic manufacture skeleton movement, featuring the groundbreaking 1/10th of a second indicator. The watch provides flexibility with its interchangeable steel bracelet and a blue patterned rubber strap.
Furthermore, a second strap is provided to explore the watch’s interchangeability fully.
CHOPARD HAPPY SPORT 29 X 31 MM, AUTOMATIC, LUCENT STEEL™, DIAMONDS REF. NUMBER: 278602-3004
Since 1993, the Happy Sport collection has epitomized Chopard’s innovation and daring spirit. Its whimsical dancing gems, freely spinning between two sapphire crystals, have captivated imaginations.
The Happy Sport collection boasts Chopard’s commitment to excellence, featuring a 148-part Chopard 09.01-C movement. With automatic winding and a 42-hour power reserve, this movement is entirely conceived, developed, and crafted in-house. True to Chopard’s ethos, the beauty of the timepiece extends beyond its exterior, with the caliber visible through the sapphire case back, showcasing the brand’s dedication to both form and function.
CHOPARD MILLE MIGLIA REF. NUMBER: 168589-6002
Chopard and the 1000 Miglia have fostered a harmonious partnership for over three decades, with Chopard serving as the official timekeeper for this prestigious classic car race. In celebration of this enduring collaboration, Chopard proudly introduces the Mille Miglia Chronograph watch. Rooted in Karl-Friedrich Scheufele’s profound love for automobiles and motor racing, this collaboration epitomizes a mutual appreciation for fine craftsmanship and performance.
Crafted with a steel and 18kt rose gold case, the watch exudes timeless elegance. Its black dial, complementing the DLC-coated stainless steel case, creates a striking contrast, enhancing its aesthetic appeal. Key features of this remarkable timepiece include Arabic numerals and essential chronograph functions: a large seconds counter, a 30-minute counter, and a 12-hour counter. Additionally, the date display is conveniently positioned between the 4 and 5 o’clock positions. Luminous hour and minute hands ensure optimal visibility in all lighting conditions. Completing its design, the watch boasts a black leather perforated strap, providing both style and comfort.
The IWC Portofino Complete Calendar is a groundbreaking timepiece featuring the brand’s newly developed complete calendar module. Conveniently displayed on the dial are the day of the week, date, month, and moon phases. This marks a significant milestone for IWC, as it’s the first time the brand has incorporated this innovative module into its collection.
The IW359001 model showcases a stainless-steel case with a diameter of 41 millimeters, complemented by a silver-plated dial and gold-plated hands and appliques. Presented alongside a blue calfskin strap, this version exudes sophistication and refinement.
The contemporary design adds a touch of luxury to the overall aesthetic, further enhancing the appeal of this exceptional timepiece.
IWC PORTOFINO AUTOMATIC 37 REF. NUMBER: IW458606
The Portofino Automatic 37 Ref. IW658601 boasts a luxurious 18 ct 5N gold case with a diameter of 37.0 mm, exuding elegance and refinement. Powered by the sophisticated 32111 Calibre, an IWC-manufactured movement renowned for its precision and reliability. Its transparent sapphire glass back provides a captivating view of the intricate inner workings while ensuring water resistance up to 5.0 bar. This timepiece has central hacking seconds and a convenient IWC bracelet quick-change system for effortless versatility.
The convex sapphire glass, treated with an anti-reflective coating on both sides, enhances readability and durability. A date display adds practicality to the watch’s functionality. Additionally adorned with 12 diamonds, add a touch of glamour to its design. Completing the ensemble is a beige calfskin leather strap with a quick-change system, allowing seamless transitions between styles.
FRANCK MULLER VANGUARD REF. NUMBER: FM45 V S6 SQT 5N NR
The Franck Muller Vanguard Seven Days Power Reserve Skeleton is a timepiece meticulously crafted for men. Encased in stainless steel, the watch measures 44mm by 54mm, striking a balance between boldness and elegance. Distinguished by a sporty tonneau shape, it showcases clean and futuristic aesthetics, with the strap cleverly integrated inside the case. Its Calibre MVT FM 1740-VS automatic movement ensures precise timekeeping, while the transparent skeleton dial offers a captivating glimpse into the intricate inner workings.
Protected by a sapphire crystal, the dial remains pristine and scratch-free. This timepiece is suitable for daily wear with water resistance up to 30 meters. Adding to the allure, a hand-sewn alligator strap adds luxury and sophistication. The strap cleverly integrates into the case to maintain the curved aspect of the timepiece, resulting in a stunning watch with a unique design.
FRANCK MULLER VANGUARD LADY REF. NUMBER: V SC AT 5N FO L NR
The Vanguard Lady collection by Franck Muller is meticulously designed for the modern woman seeking style and functionality. This timepiece exudes timeless elegance with a sleek Stainless-Steel case measuring 32 mm. Its Grey dial adds a touch of sophistication, complemented by the durability and luxury of a Leather strap.
Meticulously hand-polished and hand-brushed applique numerals adorn the dial, adding a touch of elegance.
Equipped with an Automatic movement, this watch offers essential functions, including Moonphase, Hours, Minutes, and Seconds, it features a Sapphire Crystal with Anti-Reflective Treatment, providing clear visibility and protection against scratches, catering to the needs of contemporary women on the go. A power reserve of 40 hours ensures reliable performance day after day. Its water resistance of 3 bar (30 meters) makes it suitable for daily wear and occasional splashes.
OMEGA SEAMASTER DIVER 42 MM REF. NUMBER: O21020422001001
Since its inception in 1993, the Seamaster Professional Diver 300M has garnered a legendary following rooted in its iconic oceanic heritage. Today, the modern collection continues to uphold this legacy while integrating OMEGA’s finest innovation and design.
Crafted with meticulous attention to detail, this 42 mm model combines stainless steel and 18K Sedna™ gold, accentuated by a black ceramic bezel featuring a Ceragold™ diving scale. The polished black ceramic dial boasts laser-engraved waves and a date window positioned at 6 o’clock for added functionality.
The skeleton hands and raised indexes, rendered in 18K Sedna™ gold, are filled with white Super-LumiNova, ensuring optimal visibility in low-light conditions. Presented on a stainless steel and 18K Sedna™ gold bracelet, this watch is powered by the OMEGA Master Chronometer Calibre 8800. Its remarkable precision and performance can be observed through the sapphire crystal on the wave-edged case back. With water resistance up to 30 bar (300 meters / 1000 feet) and a power reserve of 55 hours, the Seamaster Professional Diver 300M is a testament to OMEGA’s commitment to excellence and innovation in watchmaking.
OMEGA SEAMASTER REF. NUMBER: O22010382003004
Featuring a symmetrical case meticulously crafted from fully polished stainless steel, complemented by a polished and brushed bracelet composed of elegantly rounded links. The sun-brushed dial, adorned in OMEGA’s distinctive Summer Blue hue, undergoes PVD treatment and varnishing with a gradient finish, reflecting the watch’s exceptional water resistance. Rhodium-plated hands and sailboat hull indexes, filled with a unique light blue Super-LumiNova, enhance visibility in various lighting conditions, while a matching blue date window indicator at 6 o’clock adds practicality.
Flipping the watch over unveils a stamped commemorative Seamaster logo, showcasing a trident-bearing Poseidon and two seahorses: OMEGA’s original 1956 design alongside the brand’s current emblem. Behind this emblem lies OMEGA’s Co-Axial Master Chronometer Calibre 8800, accredited at the highest level by the Swiss Federal Institute of Metrology (METAS).
With a case diameter of 38 mm, steel construction, and a domed scratch-resistant sapphire crystal with anti-reflective treatment on both sides, this timepiece ensures durability and clarity. Boasting water resistance up to 15 bar (150 meters / 500 feet) and is completed with a steel bracelet.
Elegant and sophisticated, the Navitimer Automatic 41 seamlessly blends the timeless allure of an iconic design with the refinement of modern craftsmanship. At its heart beats, the Breitling Caliber 17, a COSC-certified chronometer renowned for its precision and reliability, offers an approximate power reserve of 38 hours. Encased within stainless steel, the watch boasts a water resistance of 3 bars, ensuring durability for everyday wear. The cambered sapphire crystal, treated with glare-proofing on both sides, provides enhanced visibility and protection.
This versatile timepiece can be paired with a matching bracelet or an alligator strap, which accommodates both a stainless-steel pin or folding buckle for added convenience. With meticulous attention to detail and exceptional performance, the Navitimer Automatic 41 epitomizes sophistication and style.
Exuding refinement and elegance, the Navitimer Automatic 35 seamlessly merges an iconic design’s timeless charm with the modern timepiece’s sophistication. Crafted in stainless steel, the 35 mm case is distinguished by its beaded bezel and copper-coloured dial. A Brown Alligator leather strap completes the elegant look.
Its heart beats with the Breitling Caliber 17, a COSC-certified chronometer renowned for its precision. With an approximate power reserve of 38 hours, this watch is ready to accompany you through every moment of the day.
Ultimately, it’s not just about the timepieces but the timeless love and devotion they symbolize. Luxury watches transcend mere objects; they become emblems of cherished moments and enduring affection. With each tick of the hand, they whisper promises of forever, making them the perfect embodiment of Valentine’s Day sentiment.
So, whether it’s a sleek chronograph or an elegant timepiece adorned with diamonds, a luxury watch is not just a gift but a token of everlasting love, sure to be treasured for years to come.
image credit:<a href=”https://www.freepik.com/free-photo/pink-podium-with-hearts-cylinder-pedestal-product-display-stand-romance-love-platform-pink-background-3d-rendering_23202499.htm#page=2&query=valentine%20product%20display&position=34&from_view=search&track=ais&uuid=8d52e7e4-5b80-4268-83ca-5b1cbda97dc0″>Image by mamewmy</a> on Freepik
Taking place from April 9 to 15, 2024, the next Watches and Wonders Geneva promises to be a thrilling one, with an enhanced program at the Salon and In The City, specially designed for the general public. The focus will be on the visitor experience, as well as meaningful connection and interaction with the exhibiting Maisons. Several spaces have been expanded, allowing the event to host new brands and welcome the public over 3 full days!
Planning is already well underway for Watches and Wonders Geneva to ensure a unique week for the world of fine watchmaking, with a record 55 watch brands confirmed to take part in 2024. It’s a chance for industry professionals, connoisseurs and enthusiasts to come together, experience the latest products first-hand, engage and build meaningful connections. A new 7-day program has been designed with the Salon opening to the public from Saturday to Monday. Tickets can be purchased online from early February 2024, with student and weekend prices available.
The Watches and Wonders Geneva experience has been reimagined for 2024. It will now encompass two floors and feature new spaces for visitors to explore along with enhanced venues for meeting and discussion.
In addition to prestigious names such as Rolex, Cartier, Patek Philippe, IWC Schaffhausen and TAG Heuer, six new brands will be exhibiting for the first time, with Bremont on one side and Eberhard & Co, Gerald Charles, Nomos Glashütte, Norqain and Raymond Weil on the other. H. Moser & Cie. will also be making its return to the Carré des Horlogers.
The LAB, which serves as a window into the future of the industry, will take on a new dimension at the heart of the Salon, symbolically representing the importance of technological innovation within the manufactures. Here, startups, schools and engineers will reveal the secrets of tomorrow’s watchmaking. It’s an immersive, tactile and sensory experience for the curious and especially relevant to younger enthusiasts with career aspirations.
The heart of the City will be ticking even louder to the rhythm of watch movements, with a dynamic In The City program. A new Village Horloger will be created to showcase the wonders of fine watchmaking, its crafts, savoir-faire and talents. Major brands will also be joining the festivities with in-store activities featuring presentations and special exhibitions of their finest creations. The evening celebration – with its free concert – will be held on April 11 on the Quai Général-Guisan.
Watches and Wonders Geneva is aimed at all audiences and all ages, with a particular focus on younger generations who have shown a growing interest in the industry. The countdown begins as the whole city is getting ready to once again welcome the watchmaking event of the year!
Online ticketing early February 2024!
EXHIBITING MAISONS
A. LANGE & SÖHNE | ALPINA WATCHES | ANGELUS | ARNOLD & SON | BAUME & MERCIER | BEAUREGARD | BELL & ROSS | BREMONT | CARTIER | CHANEL | CHARLES ZUBER | CHARRIOL | CHOPARD | CHRONOSWISS | CYRUS GENÈVE | CZAPEK & CIE | EBERHARD & CO. | FERDINAND BERTHOUD | FREDERIQUE CONSTANT | GERALD CHARLES | GRAND SEIKO | GRÖNEFELD | H. MOSER & CIE. | HAUTLENCE | HERMÈS | HUBLOT | HYSEK | IWC SCHAFFHAUSEN | JAEGER-LECOULTRE | LAURENT FERRIER | LOUIS MOINET | MONTBLANC | NOMOS GLASHÜTTE | NORQAIN | ORIS | PANERAI | PARMIGIANI FLEURIER | PATEK PHILIPPE | PEQUIGNET | PIAGET | RAYMOND WEIL | REBELLION TIMEPIECES | RESSENCE | ROGER DUBUIS | ROLEX | RUDIS SYLVA | SPEAKE-MARIN | TAG HEUER | TRILOBE | TUDOR | U-BOAT | ULYSSE NARDIN | VACHERON CONSTANTIN | VAN CLEEF & ARPELS | ZENITH
If you have recovered from yesterday’s exhilarating trip, be ready to be spun around some more because the show keeps getting surreal.
Without much ado, we shall begin our discovery of the exquisite novelties that await us.
BEAUREGARD – Dahlia White Gold – Fire Opal
The Maison’s founding collection Dahlia was unveiled in 2018 to immediate international recognition. The collection was selected for the Grand Prix de l’Horlogerie de Genève (GPHG) alongside international powerhouse brands. This poetic floral creation with its Haute Joaillerie dial, animated by a central flying tourbillon and set with 600 flawless diamonds, is presented this year with a dial handmade in vibrant Fire opal. Sourced in the Mexican village of Magdalena, the world center for the 5 mines producing this fascinating gem, this flawless selection of rough stones is worked in a Montreal workshop to the highest standards of craftsmanship.
A delicate-looking yet sturdy timepiece on a lovely wrist has a calming effect on time.
CHOPARD – Alpine Eagle 41 XPS
Alpine Eagle extends its range with an ultra-thin model featuring a small seconds indication. The L.U.C 96.40-L movement measures 3.30mm only, enabling the Alpine Eagle 41 XPS to beat with chronometer-certified accuracy. Optimal proportions and a textured “Monte Rosa Pink” dial endow this model with undeniable elegance and distinction, while its finishes have earned it Poinçon de Genève recognition.
This one is sure to charm you and make you look at the world with Rosa tinted glasses.
FERDINAND BERTHOUD – FB 3SPC.1
The Chronomètre FB 3SPC.1, one of the two versions, is equipped with an 18-carat white gold case, 2N pale yellow gold movement components and an eggshell-coloured dial in sandblasted silver-toned brass.
Honouring the watchmaking traditions, the Classic Tourbillon is manufactured in gold in a limited quantity of 150 individually numbered watches. The tourbillon was first unveiled in 2008, 15 years ago, with a comma-shaped aperture in 2023, the comma has become a full circle.
The elegance of this timepiece is not to be missed.
HUBLOT – MP-13 TOURBILLON BI-AXIS RETROGRADE
Hublot is known for its disruptive, creative and technical Haute Horlogerie. Now writing a new chapter in the MP story with masterpieces that are collectors’ dreams. The new MP-13 is a unique 100% Hublot Manufacture complication with a double-axis Tourbillon and Dual Retrograde Display from the watchmaking of tomorrow.
Wrap your head and time around this one because this is one complicated yet beautiful timepiece.
HUBLOT –Square Bang Sapphire
Hublot unveils its interpretation of the square watch, a new geometry for the watchmaker. Inspired by the Maison’s iconic Big Bang, this Square Bang Unico adds a new pillar: ‘The Shaped Collection’ to sit alongside the Spirit of Big Bang.
A show-stopper is an apt word for this one. If the world were square, it would probably just fit in fine in this one. The transparent sapphire case makes this the watch to have.
IWC SCHAFFHAUSEN – Ingenieur Automatic 40 Black
During the 70s, Gerald Genta created the Ingenieur SL, Reference 1832. Today’s Ingenieur Automatic 40 embodies his vision of bringing a stainless steel sporty watch with an integrated bracelet. While meeting the highest standards set for technology, ergonomics and finish, the watch also shows off daring aesthetics.
The black ‘grid’ will seamlessly intersect and network into your multiple parallel universes, real or imaginary.
LAURENT FERRIER – Square Micro-Rotor Evergreen
Always committed to creating timeless yet modern pieces that are functional yet can sway you with their aesthetic power, Laurent Ferrier now brings forth watches that are an eclectic mix of sophistication and elegance, the Square Micro-Rotor Evergreen and the Classic Micro-Rotor Evergreen.
Simplicity has immense power, check this watch out if you do not believe me.
ROLEX – New Cosmograph Daytona
Rolex has launched new age Oyster Perpetual Cosmograph Daytona updating its range. The case design is singular in nature and features its characteristic chronograph with refined details.
This model has the most unique colour combinations and this being Rolex it wears its crown high.
The excitement was palpable and there was a buzz in the city of Geneva which woke up to the first day of Watches and Wonders. This was the day everyone was looking forward to since 2020. The wonderful novelties that were unveiled at Watches and Wonders on day 1 were long awaited. The watch was on.
All the brands were eager to welcome trade partners and watch enthusiasts and the visitors were equally elated to see the wonderful novelties displayed in all their splendor. The fruit of the hard labor was ripe, and all the innovations were ready to see the lights.
The convention was kickstarted with a beautiful opening ceremony and several brands had keynote addresses. But the moment the novelties were unveiled the magic began.
The first day saw a mix of brands and here’s a rundown on day one at the most happening event.
Armin Strom: Orbit
What is unique about this spectacularly beautiful piece?
It is the world’s first watch with an on-demand date indicated on the bezel. The pusher at 10 when pushed shows the date on the bezel for a few seconds. The date hand when in the stationary mode, remains in its fixed position pointing at 12 o’clock.
Their signature bridges, hold the micro-rotor at the one o’clock position, and the equal force barrel at the 6 o’clock position. The watch comes with transparency that is unique in the watch industry highlighting the inner workings of mechanical watchmaking on the dial-side. It comes with an integrated bracelet and a contrasting ceramic bezel. A sport-chic watch that is flaunt-worthy.
The Alpine Eagle flying tourbillion is a watch made in Lucent Steel making it 50% harder and more luminous. The well-highlighted flying tourbillon placed at 6 o’clock has no upper bridge and you can see right through to the movement.
The brushed dial starts at the tourbillion moving outwards. With an integrated bracelet, the watch is simple and yet a delightful piece.
A comeback after a century, in an art-deco design, rectangular and true to its vertical brancards design the Tank Chionese is as simple and elegant as they come. With two additional brancards across the top and bottom of the square case, it evokes the portico design.
In a beautifully polished gold case, its iconic design and shape with “chemin de fer” and the hidden Cartier signature it is a watch that puts geometry in fashion.
As part of the Cartier Privé collection, there are six models in this collection. Three models, in yellow gold, rose gold, and platinum. Made to a limited 150 pieces per model. There are also additional 3 models with see-through dials and skeletonized movements. The traditional Chinese window designs are eye-catching and made in a limited quantity of 100 pieces each.
IWC Schaffhausen; Pilot’s Chronograph Top Gun Edition Woodland
IWC has new models in its Pilot’s Chronograph Top Gun Edition. We are going to talk about Woodland here. Featuring in sombre green ceramic with Ceratanium® at the case back and the pushers this watch looks as cool as the forests the pilots fly over. It is a double pusher chronograph, with the 30-minute and hour counter on the dial.
The indices look green but look nicely lit. Following the monochromatic design, the rubber strap continues to run in green with a fabric inlay. Each of the two models will be made in a quantity of 1,000 pieces.
A grade 5 Titanium, case making this an extremely light watch. The dial is in a blue gradient starting with a lighter centre and growing outwards to a darker blue. The assegai watch hands go so well with white gold indices adding to the elegance of the watch.
At the back is a see-through manual winding movement hand-finished and refined.
Tag Heuer forays into its first solar-powered watch with a TH50-00 caliber.
The dial is transparent and allows the sunlight to enter the movement to power it up. Just two minutes in full sunlight can power it up for a day. It also lightens up the Super-Luminova that features on the carbon bezel as well as indices. If the timepiece stops working exposure of 10 seconds to sunlight can restart the watch.
A sporty watch that professional divers can take down to the depth of 200 meters. Comes with a power-saving mode.
The moment journalists, retailers and clients of the 38 exhibiting Maisons have been waiting for… Watches and Wonders Geneva will finally open its doors on 30 March 2022, for a week filled with exciting discoveries. A vast digital system has been set up to allow invited guests and the general public to follow online either live or via replay all the action of the Salon, which is already shaping up to be THE watch industry event of the year.
While the press, retailers and guests invited to the Salon can already plan their personalized program on the watchesandwonders.com platform, in Geneva the excitement is reaching a fever pitch. The set-up of the different exhibition areas is already underway to ensure that visitors can be welcomed while respecting health measures. In the surrounding manufactures and ateliers, the watchmakers are putting the final details to the new watches and jewelry collections that will be unveiled by the Maisons on March 30.
For its first physical event under the name Watches and Wonders Geneva – since last year’s event was entirely digital – the Salon will focus on major launches, previews, exceptional pieces and numerous new wonders. Aside from being featured in the Touch & Feel sessions, products will also be at the heart of discussions over many organized events, such as the Morning Show, the panel discussions and the innovative projects unveiled in the LAB.
Broadcast live from the Salon every morning at 8 am CET on the watchesandwonders.com platform and on its YouTube channel, The Morning Show will be presented this year by Olivia Chang, a renowned business journalist. She will host this first morning program with cross conversations between brand leaders and industry experts to follow the news of the Salon and decipher new trends. She will be back again at 7 pm CET on the Late Show, a new rendez-vous that will review the day’s highlights. Also broadcast live and in replay, the program will feature a different guest each day, who will be invited to share his or her favorites from the Salon. The Late Show will also offer a summary of the keynotes from the Maisons held in the Auditorium, along with highlights of the exceptional pieces being unveiled by the 38 exhibiting brands.
A daily 45-minute panel discussion, hosted by watchmaking experts and other influential personalities, will explore the issue of sustainable development in greater depth. This theme, a particularly hot topic at the moment, will be addressed from different angles, such as transparency, responsible sourcing, innovation and the circular economy. Broadcast live from the Salon at 1 pm CET on the watchesandwonders.com platform and on its YouTube channel, the program will also be available in replay.
Located in the center of the Salon, facing the Carré des Horlogers, the LAB has been designed as an ideas laboratory. This space, showcasing nearly 15 projects, will present the technological and digital innovations of the exhibiting Maisons. Highlighting eco- responsible sourcing practices, upcycling, the use of new materials, new energy sources and strategic partnerships with sustainable associations and organizations, the various initiatives will enable visitors to discover all these innovations and gain a better understanding of NFTs (Non-Fungible Token) and the world of metaverse.
Watches and Culture will also curate the ‘Time Design’ exhibition dedicated to the evolution of wristwatch design through the ages. Imagined as a journey through watchmaking creativity and illustrated by more than 100 timepieces presented in showcases designed by students of ECAL (École d’art de Lausanne), the event will also pay tribute to the work of Mr. Gérald Genta. Five pieces produced by students of the HEAD art & design school in Geneva will invite visitors to question the display of time, while an augmented reality experience will immerse the viewer in the history of a few watchmaking icons.
A broadcasting area consisting of two fully equipped studios will be available for the Maisons who wish to stay in touch with those journalists who are unable to travel to Geneva. In addition, booths equipped with a VISIODOME, a system that proved its worth last year as an optimized way of presenting products remotely, will allow the Maisons to share their latest creations with a larger audience.
Everyone is working hard to make this long-awaited edition the greatest watchmaking summit ever held in Geneva! Just 30 days to go before discovering new watches and jewelry releases, previews, major announcements, exceptional pieces and other innovations.
EXHIBITING MAISONS:
| A. LANGE & SÖHNE | BAUME & MERCIER | CARTIER | CHANEL | CHOPARD | GRAND SEIKO | HERMÈS | HUBLOT | IWC SCHAFFHAUSEN | JAEGER-LECOULTRE | MONTBLANC | ORIS | PANERAI | PARMIGIANI FLEURIER | PATEK PHILIPPE | PIAGET | ROGER DUBUIS | ROLEX | TAG HEUER | TUDOR | ULYSSE NARDIN | VACHERON CONSTANTIN | VAN CLEEF & ARPELS | ZENITH
CARRÉ DES HORLOGERS:
| ANGELUS | ARMIN STROM | ARNOLD & SON | CYRUS GENÈVE | CZAPEK & CIE | FERDINAND BERTHOUD | H. MOSER & CIE. | LAURENT FERRIER | LOUIS MOINET | REBELLION TIMEPIECES | RESSENCE | RUDIS SYLVA | SPEAKE-MARIN | TRILOBE
