Category Archives: Luxury Jewellery

Chanel NŒUD DE CAMÉLIA: When Haute Couture, High Jewellery and Watchmaking Become One

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There are collections that showcase craftsmanship, and then there are collections that embody the very essence of a maison. With the NŒUD DE CAMÉLIA collection, Chanel presents a series of extraordinary creations that bring together two of Gabrielle Chanel’s most enduring symbols: the camellia and the bow.

More than a collection of watches, NŒUD DE CAMÉLIA is a celebration of Chanel’s unique ability to unite Haute Couture, Métiers d’Art, High Jewellery and watchmaking into a single expression. Composed of four secret wristwatches and a secret ring, the collection transforms familiar Chanel motifs into sculptural works of art where time remains discreetly hidden beneath diamonds and exceptional craftsmanship.

Rooted in the striking contrast of black and white that has defined Chanel’s aesthetic for more than a century, NŒUD DE CAMÉLIA explores volume, texture and light through creations that elevate the concept of the jewellery watch into wearable art.

The Camellia and the Bow: Two Icons, One Vision

Since 1913, the camellia has occupied a special place in Chanel’s creative universe. Gabrielle Chanel admired the flower for its pure, balanced form, adopting it as one of the Maison’s defining signatures. Equally important is the bow, a motif deeply connected to Chanel’s couture heritage and its mastery of ribbon work.

For NŒUD DE CAMÉLIA, these two symbols are united in a collection that celebrates the artistry behind their creation. Embroidery by Maison Lesage, intricate diamond-setting techniques, lacquer work and jewellery craftsmanship come together to create pieces that are as much objets d’art as they are timekeepers.

The result is a collection where every dial remains hidden until revealed by the wearer, preserving the mystery and elegance that have long defined the tradition of the secret watch.

NŒUD DE CAMÉLIA CUFF

The NŒUD DE CAMÉLIA Cuff introduces the collection’s central theme with understated sophistication.

A white gold camellia blooms atop an embossed leather bow inspired by Chanel’s iconic grosgrain ribbon. The flower is illuminated by snow-set diamonds while delicate black lacquer detailing traces the contours of each petal, creating a striking visual contrast.

At its centre, a brilliant-cut diamond conceals a discreet black lacquer dial, transforming the piece from jewellery into a watch only when required.

The cuff perfectly captures the spirit of the collection: elegant, sculptural and deeply rooted in Chanel’s design language.

Key Specifications

  • Case: Polished titanium with black-coated bezel
  • Dial: Black lacquer, concealed beneath centre diamond
  • Camellia: 18K white gold with black lacquer trim
  • Gemstones: 105 brilliant-cut diamonds (approx. 1.62 ct) and one brilliant-cut centre diamond (approx. 0.70 ct)
  • Movement: High-precision quartz
  • Functions: Hours and minutes
  • Water Resistance: 30 metres
  • Dial Diameter: 10 mm
  • Bow Dimensions: 65 x 22.5 mm
  • Strap: Black matte grosgrain bow and strap with leather lining
  • Buckle: 18K white gold ardillon buckle with black lacquer

NŒUD DE CAMÉLIA EMBROIDERED CUFF

Limited to just 20 pieces, the NŒUD DE CAMÉLIA Embroidered Cuff represents one of the most couture-inspired creations within the collection.

Its black grosgrain-effect bracelet is adorned with black sequin embroidery executed by Maison Lesage, one of the most revered embroidery houses in French haute couture. The intricate detailing creates depth and texture, while a white gold camellia set with baguette-cut diamonds serves as the centrepiece.

Hidden beneath a brilliant-cut diamond lies the watch dial, maintaining the secret watch concept that defines the collection.

The piece beautifully demonstrates Chanel’s ability to merge the worlds of couture and jewellery, turning traditional embroidery techniques into a wearable work of art.

Key Specifications

  • Edition: Limited to 20 pieces
  • Case: 18K white gold caseback engraved “Limited to 20”
  • Bezel: Polished titanium with black coating
  • Dial: Black lacquer, concealed beneath centre diamond
  • Camellia: 18K white gold with black lacquer trim
  • Gemstones: 60 baguette-cut diamonds (approx. 2.46 ct) and one brilliant-cut centre diamond (approx. 0.70 ct)
  • Movement: High-precision quartz
  • Functions: Hours and minutes
  • Water Resistance: 30 metres
  • Dial Diameter: 10 mm
  • Bow Dimensions: 65 x 22.5 mm
  • Bracelet: Grosgrain bow adorned with Maison Lesage embroidery

NŒUD DE CAMÉLIA DIAMONDS CUFF

For collectors seeking the pinnacle of refinement, Chanel introduces the NŒUD DE CAMÉLIA Diamonds Cuff, limited to only five examples worldwide.

Here, the bow itself becomes a dazzling architectural structure crafted from white gold and set with more than 1,100 brilliant-cut diamonds. Black-coated detailing outlines the design, creating graphic lines that echo the texture of grosgrain fabric while enhancing the brilliance of the stones.

The camellia remains at the heart of the composition, its diamond-set petals concealing a hidden dial beneath a central diamond. Every surface is meticulously finished, creating a piece that moves effortlessly between jewellery, sculpture and watchmaking.

With more than 21 carats of diamonds, this is one of the most spectacular expressions of Chanel’s contemporary high jewellery savoir-faire.

Key Specifications

  • Edition: Limited to 5 pieces
  • Case: 18K white gold
  • Bezel: Polished titanium with black coating
  • Dial: 18K white gold set with 68 brilliant-cut diamonds (approx. 0.31 ct)
  • Camellia: 18K white gold with black lacquer trim
  • Camellia Gemstones: 105 brilliant-cut diamonds (approx. 1.62 ct) and one brilliant-cut centre diamond (approx. 1.00 ct)
  • Bow: 306 brilliant-cut diamonds (approx. 5.03 ct)
  • Bracelet: 680 brilliant-cut diamonds (approx. 14.39 ct)
  • Total Gemstones: 1,159 brilliant-cut diamonds (approx. 21.35 ct) and one brilliant-cut centre diamond (approx. 1.00 ct)
  • Movement: High-precision quartz
  • Functions: Hours and minutes
  • Water Resistance: 30 metres
  • Dial Diameter: 10 mm
  • Bow Dimensions: 59.5 x 22.5 mm

NŒUD DE DIAMANTS CUFF

The undisputed masterpiece of the collection is the NŒUD DE DIAMANTS Cuff, a unique creation that showcases the highest level of Chanel’s jewellery expertise.

Commanding attention through its dramatic architecture, the cuff transforms the bow into an extraordinary landscape of diamonds. Thousands of individually set stones create a remarkable play of light across every surface, highlighting the complexity of the design and the virtuosity of the artisans behind it.

At the centre sits a magnificent 5.23-carat Asscher-cut diamond. More than a focal point, the stone serves as the gateway to the hidden dial beneath. When lifted, it reveals a diamond-set display that remains concealed from view until the moment it is needed.

With more than 45 carats of diamonds and over 3,300 individually set stones, the NŒUD DE DIAMANTS Cuff stands as the crowning achievement of the collection, embodying Chanel’s pursuit of exceptional craftsmanship and artistic excellence.

Key Specifications

  • Edition: Unique Piece
  • Case: 18K white gold
  • Dial: 18K white gold snow-set with 48 brilliant-cut diamonds (approx. 0.30 ct)
  • Centre Stone: Asscher-cut diamond (approx. 5.23 ct)
  • Bow: 1,086 brilliant-cut diamonds (approx. 15.04 ct)
  • Bracelet: 2,172 brilliant-cut diamonds (approx. 30.09 ct)
  • Total Gemstones: 3,306 brilliant-cut diamonds (approx. 45.43 ct) plus one Asscher-cut centre diamond (approx. 5.23 ct)
  • Movement: High-precision quartz
  • Functions: Hours and minutes
  • Water Resistance: 30 metres
  • Dial Dimensions: 11.2 x 11.2 mm
  • Bow Dimensions: 72.3 x 36 mm

Where Time Becomes Jewellery

What makes the NŒUD DE CAMÉLIA collection particularly compelling is not the way it tells time, but the way it conceals it.

These creations embrace a philosophy that places beauty, craftsmanship and emotion at the forefront. Time remains present, yet secondary to the artistry of the object itself. Hidden beneath diamonds, camellias and sculptural bows, the dials become intimate discoveries reserved for the wearer.

In an era increasingly focused on technical specifications and mechanical complexity, Chanel offers a different perspective. NŒUD DE CAMÉLIA demonstrates that exceptional watchmaking can also be expressed through creativity, craftsmanship and artistic vision.

By uniting the savoir-faire of Haute Couture, High Jewellery and watchmaking, Chanel has created a collection that feels unmistakably true to its heritage. More than a series of secret watches, NŒUD DE CAMÉLIA is a tribute to the enduring power of the Maison’s most iconic symbols, transformed into extraordinary objects of beauty.

Franck Muller Curvex CX Grand Central Tourbillon Baguette

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The Curvex CX Grand Central Tourbillon is a spectacular collection, where the Tourbillon is in the spotlight, placed at the center of the timepiece. A marvel of modern horology, it reflects Franck Muller’s dedication to reimagining tradition through quiet innovation and refined design.

At its core lies a vision to bring the tourbillon out of the background and into the spotlight. Traditionally placed at six o’clock, it now commands the center of the dial with a striking presence. To achieve this transformation, Franck Muller’s engineers restructured the entire movement, developing a mechanism where the hour and minute hands orbit the tourbillon cage in a mesmerizing display of motion and symmetry.

This exceptional timepiece is enclosed in a Rose Gold case, measuring 36 mm in width and 58.1 mm in length, and adorned with hand-selected diamonds that flow effortlessly across its surface. The invisible setting across the dial and case enhances the sense of purity and refinement, revealing subtle brilliance only as light moves across it.

Inside beats the in-house MVT FM CX 36T-CTR movement, a self-winding mechanical caliber powered by an eccentric micro rotor. Rarely used in Franck Muller tourbillons, this refined engine offers a four-day power reserve and embodies the brand’s relentless pursuit of technical excellence.

The Curvex CX Grand Central Tourbillon is more than a timekeeper. It is an exploration of form, light, and movement, crafted with precision and elevated by subtle artistry.

With every glance, it offers something new to discover. Every detail is carefully considered, quietly luxurious, and deeply expressive of a timeless sophistication.

Integrated Strap

Instead of the traditional spring-bar technique, this strap is seamlessly integrated into the case using two unseen screws, creating a smooth transition between the strap and the case. The strap is further enhanced by meticulous stitching along its edges, contributing to both its durability and refined appearance. This thoughtful combination of finishes and craftsmanship ensures it is as comfortable to wear as it is captivating to behold.

Curvex CX Case

The Curvex CX is Franck Muller’s iconic tonneau shape, known for its flowing, harmonious curves that create a bold and elegant silhouette. This distinctive design represents the brand’s identity, defined by fluid contours that deliver a seamless visual appeal. The Curvex CX also features an inner bezel and an edge-to-edge sapphire crystal, adding a unique and refined touch to its contemporary aesthetic.

Baguette Invisible Setting

This stunning timepiece is entirely set with baguette-cut diamonds on the case and dial. Each gemstone is finely hand-set with the iconic invisible setting, this meticulous technique allows the diamonds to sparkle without interruption, hiding the prongs and creating an uninterrupted surface of light. This timepiece is a masterpiece of pure elegance, every aspect of its making is a testament to meticulous hand-setting and years of dedication to exceptional artistry.

Awake Son Mai Frosted Leaf Royal Red: Vietnamese Lacquer Art Meets Swiss Watchmaking

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AWAKE enriches its Frosted Leaf collection with a new limited edition of 100 pieces: Royal Red. A singular creation, born from the dialogue between two universal colors – red and gold – whose union has transcended civilizations, the arts, and time.

Inspired by Asian ritual objects and crafted through the ancestral gestures of Vietnamese Sơn Mài lacquerware, Royal Red unveils a new expression of the Frosted Leaf technique. Red – a timeless symbol of life, energy, and passion – encounters the delicate glow of silver leaf infused with copper-toned pigments, evoking wisdom, transmission, and the mastery of time.

More than a mere aesthetic variation, Royal Red embodies AWAKE’s vision to preserve, modernize, and pass on exceptional craftsmanship, embedding it within contemporary, thoughtful, and conscious watchmaking.

 KEY FEATURES OF ROYAL RED

 A new iteration of the FROSTED LEAF technique: Royal Red unveils a significant technical, aesthetic, and stylistic evolution of the Frosted Leaf process developed by AWAKE. For the first time, pure silver leaf tinted with copper pigments forms the final layer of the dial. This technical choice reverses the traditional process, allowing light to interact directly with the material and reveal organic, deep, and vibrant textures. Each dial is entirely handcrafted in AWAKE’s Hanoi workshop, through a meticulous “mille-feuille” of lacquer, natural pigments, and silver leaf, making every piece absolutely unique.

A luminous signature that stages the artistry of lacquer: Royal Red features AWAKE’s exclusive “coiffe” luminous signature, conceived as a subtle illumination of the artisan’s gesture. Inspired by the Japanese aesthetic of chiaroscuro, it is not designed to dominate the dial, but rather to delicately reveal the craftsmanship of the lacquer. Discreet by day, the luminescence emerges in depth in the dark, creating a refined backlit effect that highlights the reliefs, reflections, and living vibration of the material.

An unparalleled value and emotional proposition: Handcrafted dials, exclusive ancestral techniques reinterpreted through a modern and creative approach, an innovative luminous signature, a renowned Swiss movement, cases and buckles in recycled stainless steel, straps handmade for AWAKE. All offered at an unprecedented price: €2,200 excluding taxes.

THE STARTING POINT: PRESERVE, MODERNIZE, TRANSMIT

 At AWAKE, the vision of the Arts & Crafts extends far beyond the watch itself. Each creation is conceived as a space for cultural expression, an opportunity to highlight ancestral craftsmanship – in this case, Vietnamese – while situating it within a contemporary perspective. Within the tiny canvas of a dial, the brand seeks to transcend boundaries, celebrate cultural identities, and promote a different relationship with time: slower, more conscious, and more respectful of gesture and material. Since the launch of Sơn Mài in 2024, every project has followed this commitment to the living transmission and preservation of exceptional craftsmanship.

ROYAL RED: AN ODE TO THE SLOW ALCHEMY OF TIME…

The dials of the Royal Red limited edition draw their inspiration from ritual objects from the far reaches of Asia, passed down through generations, weathered by time, and steeped in ancient stories. On their vibrant surfaces, red and gold intertwine to reveal deep textures and complex nuances that seem to suspend time itself. Red evokes life, passion, vital energy, and the courage to create. Gold embodies wisdom, transmission, and mastery of light. Together, they form a powerful harmony, reflecting a balance between energy and clarity, emotion and consciousness. Each dial thus becomes the backdrop for a timeless and universal dialogue, making Royal Red a true vessel of culture.

 “ ’Royal’ does not refer to power, but to a form of inner nobility… The quiet strength of those who create, transmit, and elevate, transforming every gesture into an act of artistry and every second into a living presence.”

 Lilian Thibault – Founder of AWAKE

RED AND GOLD:  A UNIVERSAL LANGUAGE

Some colors carry within them the memory of civilizations. For millennia, red and gold have held a sacred place, shaping the history of art and time. The dials of this Royal Red edition, with their luminous surfaces and complex hues, bear profound symbolic significance. They tell intertwined stories of artistic and cultural traditions, of ancestral craftsmanship, safeguarding the memory of civilizations, their heritage, their spirit, and their light.

Across cultures, red and gold are never in opposition: they complement each other, they converse. One symbolizes the warmth of life, the other clarity and wisdom. Together, they embody the balance between energy and light, emotion and consciousness.

“ART IS NOT ABOUT COPYING NATURE…”

 “…But about learning to work like it!”. This quote, attributed to P. Picasso, perfectly captures the profound influence of nature and its inexhaustible inspiration for our lacquer artisans. The creation of the Royal Red dials relies on Sơn Mài lacquer, derived from the rare sap of the Rhus verniciflua tree, harvested in Vietnam according to an unchanging ritual. Layering, resting periods, delicate finger sanding, final polishing: each step, carried out by hand, follows the slow rhythm of the material.

This technical and aesthetic evolution of the Frosted Leaf method, applied to Royal Red, takes the complexity of the craft and creative process even further, suspending silver leaf and copper pigments within the lacquer to create depth, relief, and vibrancy. Each dial requires nearly fifteen hours of meticulous work. None are identical. Each bears the trace of a gesture, a breath, and a skill passed down through generations.

MINIATURE WORKS OF ART

 The entire process, demanding patience, dexterity, and extreme focus, transforms each dial of the Royal Red edition into a unique, living piece, where light and time seem to pause in order to resonate more vividly.

Born from a fully artisanal process, each dial carries the breath of a craftsman, the ancient gestures of an expert hand linking centuries of know-how to the modern world. Each dial embodies our desire to preserve and transmit these values, and the magic of these stories, to future generations.

 REVEAL WITHOUT DOMINATING

 AWAKE’s “coiffe” luminous signature departs from traditional constructions. The hands and indices, crafted from a Super-LumiNova® BGW9 base and coated with polished steel, offer subtle legibility by day and a deep backlit effect in the dark. Here, luminescence becomes a narrative tool, revealing the material without ever overshadowing it, allowing the complexity of the lacquer to be appreciated through its nocturnal reflections.

 LA JOUX-PERRET FOR AWAKE: MECHANICAL RELIABILITY AND EXCELLENCE

 Royal Red is powered by the La Joux-Perret G101 automatic movement, renowned for its reliability, precision, and 68-hour power reserve. Our movement is elevated by an exclusive tungsten rotor, specially designed for AWAKE, featuring contrasts of polished, brushed, and micro-beaded surfaces. The whole is encircled by a ring engraved with the edition’s specifications and the brand’s motto: Artisanship, Awakened.

HANDMADE STRAPS IN FRANCE

 To elegantly extend the colors and subtleties of each dial, Royal Red is paired with red suede calfskin straps. Handcrafted by the master saddlers at Maison Bouveret in Franche-Comté, their creation involves over 60 meticulous steps following a strict specification, prioritizing comfort and longevity. Each strap is tone-on-tone stitched and lined with rubberized calfskin, ensuring greater suppleness as well as enhanced resistance to moisture and wear.

TECHNICAL SPECIFICATIONS

Reference : Sơn Mài – Frosted Leaf « Royal Red »: limited edition of 100 pieces.

Case: 316L recycled stainless steel

Diameter: 39 mm

Lug-to-lug: 45.6 mm

Lug width: 20 mm

Thickness: 11.80 mm including crystal / 10.90 mm without crystal

Arts & Crafts Dial: Entirely handcrafted using the exclusive “Frosted” technique, combining polished lacquer and pure silver leaf gilding with natural pigments in an unprecedented way

Indices and Hands: Super-LumiNova® BGW9, AWAKE “coiffe” luminous signature

Water Resistance: 5 ATM (50M)

Crystal: Sapphire glass with anti-reflective treatment

Caseback: Screw-down, sapphire crystal

Movement: La Joux-Perret G101 automatic, 68-hour power reserve

Decoration: Custom tungsten rotor with recessed and raised surfaces, brushed, micro-beaded, and polished finishes; micro-beaded encircling ring engraved by laser

Strap (20-16 mm): Red suede calfskin, rubberized calf lining, tone-on-tone stitching, mounted on a pin buckle

Warranty: 3-year international

Price: €2,200 excl. taxes

Delivery: Batch 1 – 50 pieces in January 2026 / Batch 2 in April 2026

Distribution : https://awakewatches.com

Retailers : https://awakewatches.com/pages/points-of-sale

Patek Philippe Ref. 5260/1455R-001: When the Aquanaut Becomes a Grand Complication

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For years, the Aquanaut has represented Patek Philippe’s contemporary spirit — modern, confident, and unmistakably relaxed. But with Reference 5260/1455R-001, that narrative shifts dramatically. This is not merely an Aquanaut elevated with gemstones. It is a Grand Complication disguised as high jewellery, quietly rewriting what the collection is capable of.

At first glance, it dazzles. Look closer, and it listens.

A New Identity for the Aquanaut

The Aquanaut Luce line has always leaned toward elegance, but this reference takes a decisive leap into haute horlogerie. For the first time, Patek Philippe integrates a minute repeater into the Aquanaut family, placing one of the manufacture’s most revered complications inside a design language.

The result is a watch that challenges convention: technically elite, visually extravagant, and conceptually unexpected.

Gem-Setting as Architecture, Not Decoration

The visual impact of the 5260/1455R-001 is immediate — yet its brilliance is far from superficial.

The 38.8 mm rose gold case, bracelet, and dial are entirely transformed through meticulous invisible-setting. Hundreds of baguette-cut sapphires in a full chromatic spectrum flow seamlessly across the bezel, caseband, dial, and bracelet, punctuated by precisely placed baguette diamonds. The stones are not applied as embellishment; they are engineered as structural elements, aligned with architectural precision.

This level of gem-setting is among the most demanding métiers in watchmaking — each stone individually cut, calibrated, and mounted without visible metal, ensuring uninterrupted color transitions and flawless symmetry.

Despite its jewellery status, the watch retains unmistakable Aquanaut geometry: rounded octagonal lines, integrated bracelet flow, and balanced proportions.

The Sound Beneath the Sparkle

Hidden beneath this kaleidoscope is the true heart of the watch: Patek Philippe’s self-winding minute repeater calibre R 27.

Minute repeaters represent one of the highest expressions of traditional watchmaking — translating time into sound through a complex choreography of racks, snails, hammers, and gongs. In the 5260/1455R-001, this acoustic complication is activated via a discreet slide in the caseband, preserving the watch’s elegant continuity.

Through the sapphire caseback, the movement reveals classic Patek Philippe finishing:
• Geneva striping
• Polished bevels
• Circular graining
• A 22K gold micro-rotor

Every component is finished to the standards demanded by the Patek Philippe Seal, ensuring both mechanical excellence and long-term reliability.

A Dial That Redefines Legibility

Despite the density of gemstones, the dial remains remarkably legible — a testament to thoughtful design rather than excess.

Diamond paving forms the base, while multi-colored sapphire hour markers subtly guide the eye. Rose-gold hands, delicately set with gems, glide effortlessly across the surface, allowing time to remain readable without disrupting the artistic composition.

This balance between function and ornament is rare — and difficult to execute at this level.

More Than a Watch, Less Than Jewellery — Exactly Where It Should Be

The Ref. 5260/1455R-001 occupies a unique space in Patek Philippe’s universe. It is not meant to replace traditional minute repeaters, nor does it seek to compete with classical complications housed in Calatrava or Grand Complication cases.

Instead, it expands the brand’s vocabulary.

This watch speaks to collectors who understand that modern haute horlogerie is no longer confined to restraint alone. It acknowledges that complexity can be expressive, that tradition can coexist with audacity, and that technical mastery does not need to whisper to be legitimate.

Why This Watch Matters

The importance of the 5260/1455R-001 lies not only in its price or rarity, but in what it represents:

  • A new chapter for the Aquanaut

  • A rare fusion of Grand Complication and haute joaillerie

  • Proof that Patek Philippe can innovate without abandoning its core values

It is a reminder that the most powerful luxury watches are not always the loudest — but sometimes, they literally chime.

EyesOnTime Perspective

In a world where gem-set watches often prioritize spectacle over substance, the Patek Philippe 5260/1455R-001 does the opposite. It earns its brilliance through craftsmanship, its presence through complexity, and its relevance through courage.

This is not an Aquanaut you wear casually.
This is an Aquanaut that changes the conversation.

Van Cleef & Arpels Unveils a Romantic Universe at Watches & Wonders 2025

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Some watchmakers count the hours. Van Cleef & Arpels turns them into poetry.

At Watches & Wonders 2025, the Maison brought together its two greatest strengths — mechanical mastery and storytelling — in a showcase that felt more like a dream than a product launch. Love, starlight, Parisian romance, and precious craftsmanship came together in a collection that didn’t just measure time, but made you feel it.

Pont des Amoureux: The Lovers’ Bridge

This year, the beating heart of the presentation was an expanded chapter in one of Van Cleef & Arpels’ most beloved tales — Pont des Amoureux.

Four new editions — Aube (dawn), Matinée (morning), Soirée (evening), and Clair de Lune (moonlight) — each capture a different moment in the day’s emotional arc.

On the dial, a man and a woman begin their journey from opposite ends of a Parisian bridge. Every hour brings them closer, until they meet for a kiss at noon and midnight. The movement behind this ballet is a double retrograde mechanism, but the effect is pure theatre. Collectors can also press a button to bring the moment to life on demand, because some love stories deserve to be replayed.

Even the bracelets play a part in the narrative — their gemstone gradients shifting in tone to reflect the changing light of the sky.

Lady Arpels Bal des Amoureux Automate: Dancing in the Moonlight

If Pont des Amoureux is a quiet anticipation, Lady Arpels Bal des Amoureux Automate is its celebration.
The scene is a Parisian dance hall bathed in lantern light. A couple, hand in hand, begin a waltz.

At the touch of a button, they move — slowly, gracefully — until the dance ends with an embrace. Time is read in two star-shaped retrograde displays in the upper corners, leaving the central stage free for the lovers. The backdrop, crafted in layers of grisaille enamel and sculpted gold, has the depth and atmosphere of a painting. Available in white gold, with the option of diamond-set cases and straps, it is as much a jewel as it is a watch.

Automatons Beyond the Wrist

The Maison’s flair for animation isn’t confined to wristwatches. Two extraordinary automata brought an entirely different scale to the artistry.

  • Naissance de l’Amour — Cupid emerges from a feathered shell, his enamel wings beating as a melody plays. Made from materials like petrified wood, pink opal, and iron-eye stone, it’s a celebration of the first spark of love.

  • Planétarium Automaton — A miniature solar system in motion, with all eight planets orbiting a radiant sun at their true speeds. A shooting star marks the passing time while music underscores the celestial choreography.

When Jewellery Becomes Time

Van Cleef & Arpels also revisited two icons from its high jewellery archives:

  • Cadenas — First created in 1935, this padlock-shaped design returns in yellow gold, snow-set diamonds, and sapphire accents. Its discreet, slanted dial remains a hallmark for those who prefer to keep their time private.

  • Ruban Mystérieux — A flowing ribbon of gems, hiding a mystery-set dial beneath a 3.72-carat diamond. It’s jewellery first, watch second — yet both at once.

The Poetry of Time

For Van Cleef & Arpels, a watch is never just a watch. It’s a scene, a mood, a memory in motion.
At Watches & Wonders 2025, the Maison showed us that precision is only half the magic. The other half is the ability to make a moment linger — to let you wear a love story, a starlit sky, or a ribbon of light on your wrist.

Because in the end, time is only as beautiful as the way we choose to tell it.

Bvlgari Polychroma: Time Told in Color, Emotion, and Mastery

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In the ever-evolving world of haute horlogerie, where technical innovation often dominates the conversation, Bvlgari has always danced to a different rhythm — one that beats with boldness, beauty, and unabashed Roman flair. With its latest artistic breakthrough, Polychroma, Bvlgari reasserts its authority as the jeweler of time, blending opulent color, sculptural craftsmanship, and watchmaking mastery into one groundbreaking high-jewelry collection.

What Is Polychroma?

The name “Polychroma” comes from the Greek roots poly (meaning “many”) and chroma (meaning “colors”). But Polychroma is more than an aesthetic celebration of multicolored gemstones — it is an ethos. A creative manifesto. A multi-sensory universe where each timepiece transcends function and becomes an object of emotion, storytelling, and movement.

Polychroma is not just a collection — it is a gallery, a prism through which the maison expresses its boldest and most colorful ideas yet.

The Roman Soul of Bvlgari

Bvlgari has always drawn inspiration from Rome — the Eternal City — where ancient art, vibrant color, and architectural grandeur intersect at every corner. With Polychroma, this heritage shines brighter than ever. The collection is a tribute to Roman light, nature, history, and mythology — reimagined through a contemporary lens.

Each piece channels a distinct facet of Roman culture, whether it’s the golden glow of a Baroque basilica or the magical twilight of a firefly-lit evening. From Bernini’s sunbursts to the geometry of ancient mosaics, Bvlgari transforms historical inspiration into wearable modernity.

Five Masterpieces That Define the Collection

1. Nuvole Preziose – The Celestial Pendant Watch

This radiant piece is a visual symphony inspired by the ceiling of the Basilica Maxentius in Rome. A 6.88-carat yellow sapphire gleams at the center of the dial, surrounded by clouds crafted in yellow and white gold. These detachable elements can be worn as earrings, blurring the line between jewelry and watchmaking.

A butterfly — set on a trembler for kinetic elegance — evokes a vintage Bvlgari brooch, nodding to the maison’s rich archive. It took over 1,500 hours to complete, a stunning commitment to craftsmanship that reflects Bvlgari’s pursuit of beauty without compromise.

2. Notte Stellata Diva – The Roman Night Sky

“Notte Stellata” translates to “Starry Night,” and this poetic timepiece delivers exactly that. Inspired by the silent allure of a Roman night, its domed dial is set with moving fireflies, sculpted from yellow diamonds and blue sapphires. The watch is a celebration of both motion and mystery — a canvas of deep blues, scattered starlight, and artisanal detail.

The bracelet continues the story, flowing with a dégradé of sapphires, and finishes with a yellow diamond firefly, creating a dreamlike continuity from wrist to sky.

3. Serpenti Aeterna – The Eternal Symbol Reinvented

No Bvlgari collection is complete without the serpent — the iconic Serpenti that has come to represent transformation, femininity, and eternal renewal. The Serpenti Aeterna distills the snake into its purest, most modern form. Minimalist yet powerful, the bangle bracelet wraps the wrist with a single, sculptural twirl, set either with diamonds and emeralds or diamonds and sapphires.

This is Bvlgari’s serpent reborn: sleek, bold, and effortlessly contemporary. It speaks not of danger, but of evolution and strength.

4. Gioco di Forme e Colori – The Secret of Playful Luxury

Translating to “Game of Shapes and Colors,” this exuberant secret watch exemplifies Bvlgari’s joyful creativity. The dial is hidden beneath a detachable brooch, itself a mosaic of gemstones: a 12.34-carat tanzanite, rubellites, tsavorites, sapphires, and garnets, all arranged in dynamic shapes.

This timepiece is as sculptural as it is wearable, with a bracelet that flexes laterally — a rare technical flourish. It’s maximalism with meaning, where every gem plays a part in the kaleidoscopic narrative.

5. Tubogas e Colori – Reinventing an Icon

Bvlgari’s Tubogas — a fluid, flexible bracelet design with roots in 1940s industrial design — gets a vibrant makeover. In Tubogas e Colori, the watch is swathed in a rainbow of hardstones and gemstones: from tourmalines to turquoise, malachite to coral.

A 6.65-carat amethyst acts as a transparent dial cover, creating a liquid, dreamlike effect. This piece is a masterclass in contrasts: soft curves against sharp geometry, warm hues beside cool tones. It’s not just a watch. It’s a jewelry sculpture that tells time.

Microscopic Marvel: The Piccolissimo Movement

Beyond their visual drama, most Polychroma timepieces are powered by the Piccolissimo mechanical movement — the smallest of its kind in the world. Measuring just 12mm in diameter and weighing 1.30 grams, it is a micro-engineering feat, created to support the Maison’s commitment to miniaturized excellence without sacrificing aesthetic freedom.

Each manual-winding movement delivers a 30-hour power reserve, ticking at 21,600 vibrations per hour. This movement isn’t just an innovation — it’s liberation for Bvlgari’s designers, allowing them to explore radical shapes and structures never before possible in high jewelry watches.

A Multiverse of Luxury: Beyond Timepieces

The Polychroma collection goes beyond the wrist. Bvlgari has extended its bold vision into ultra-exclusive categories: Jewelry Bags, Eyewear, and Fragrances. These objets d’art carry the same DNA of chromatic richness, daring combinations, and obsessive craftsmanship.

Together, they create a multi-sensory experience that defines what modern luxury looks, feels, and even smells like.

A Message from the Maison

Jean-Christophe Babin, CEO of LVMH Watches and Bvlgari, captures the spirit of the collection best: “Polychroma represents an extraordinary source of pride for all of us at Bvlgari. Each creation is a testament to our colorful and vibrant DNA, a celebration of the boldness that has always set Bvlgari apart. This collection not only honors our heritage but also reaffirms our commitment to excellence, constantly pushing the limits of what luxury can represent.”

Fabrizio Buonamassa Stigliani, Product Creation Executive Director, adds:“These creations are frequently inspired by our archives, preserving a strong link with our heritage while pushing the boundaries of design, gemology, and watchmaking.”

A Revolution in Luxury Time

With Polychroma, Bvlgari has done more than launch a high-jewelry collection. It has issued a declaration of artistic freedom — one rooted in color, culture, and craftsmanship.

In an industry where tradition often anchors innovation, Bvlgari dares to sail uncharted waters. Polychroma is a love letter to diversity, to metamorphosis, to color as language. It is the embodiment of luxury for the senses — watches that shimmer, whisper, and pulse with the spirit of Rome.

Because at Bvlgari, time doesn’t just pass — it glows, dances, and dazzles.

TECHNICAL SPECIFICATIONS

Nuvole Preziose High-Jewelry Pendant Watch – 104215

Nuvole Preziose High-Jewelry Pendant watch in white and
yellow gold with a 58 mm case, 8,45mm thin, 76cm chain
(resizable to 48 cm) set with 1 certified cushion-cut yellow
sapphire of 6,88 cts, round brilliant-cut diamonds (18,20
ct), yellow sapphires (10,63 ct), blue sapphires (3,00 ct),
aquamarines (0,47 ct), baguette-cut diamonds (5,90 ct),
oval-cut Paraiba tourmalines (1,81 ct) and pear-shaped
diamonds (0,61 ct). Pavé-set diamonds on the dial (0,23 ct),
12 brilliant-cut orange sapphires (0,05 ct) as indexes, blue
hands. Two detachable earrings.
Piccolissimo manufacture manual winding mechanical
micro movement, 2,5mm thin, 30-hour power reserve,
21’600 Vph (3Hz) frequency.

Notte Stellata Diva High-Jewelry Watch –104207

Notte Stellata Diva High-Jewelry watch in white and yellow
gold, 38cm case set with round baguette-cut blue sapphires
(2,40 ct), round brilliant-cut blue sapphires (0,31 ct) and
diamonds (1,03 ct) on the case and bezel. Dial set with
round brilliant-cut blue sapphires (3,57 ct), diamonds (0,58
ct) and yellow diamonds (0,46 ct), oval-cut blue sapphires
(0,36 ct), diamonds (0,15 ct), princess-cut diamonds (0,40
ct), pear-shaped diamond (0,18 ct) and pear, cushion and
emerald-cu yellow diamonds (1,58 ct). 12 round brilliant-cut
diamonds as indexes (0,06 ct). White gold bracelet and
folding buckle set with round brilliant-cut diamonds (4,35
ct) and blue sapphires (0,96 ct).
Piccolissimo manufacture manual winding mechanical
micro movement, 2,5mm thin, 30-hour power reserve,
21’600 Vph (3Hz) frequency.

Serpenti Aeterna High-Jewelry Watch – 104266

Serpenti Aeterna High-Jewelry watch in white gold set with
brilliant-cut diamonds and brilliant-cut sapphires of varying
color. One twirl bracelet (size 155 mm) and case set with
428 diamonds (4,91ct), 263 sapphires of varying sizes (6,10
ct) and one central sapphire (0,60 ct). Dial set with 107
diamonds (0,25 ct), blue hands.
Quartz movement. Functions: Hours, Minutes.

Serpenti Aeterna High-Jewelry Watch – 104265

Serpenti Aeterna High-Jewelry watch in white gold set
with brilliant-cut diamonds and round-shaped emeralds.
One twirl bracelet (size 155 mm) and case set with 428
diamonds (4,93ct), 263 emeralds of varying sizes (4,35
ct) and one central emerald (0,45 ct). Dial set with 107
diamonds (0,25 ct), green hands.
Quartz movement. Functions: Hours, Minutes.

Gioco di Forme e Colori High-Jewelry Secret Watch – 104216

Gioco Di Forme e Colori High-Jewelry secret watch in white
and rose gold. 150 mm bracelet set with baguette-cut blue
sapphires (1,15 cts), tsavorites (0,87 ct), aquamarines (0,62
ct), yellow sapphires (0,54 ct), rubies (0,51 ct), rubellites
(0,35 ct), round brilliant-cut amethysts (0,37 ct) and
fancy-cut turquoise, malachite and soldalite. Detachable
brooch set with 1 certified cushion-cut tanzanite of 12,34
ct, 2 oval-cut rubellites (3,98 ct), fancy mixed and step-
cut yellow sapphire (2,32 ct), blue tourmalines (2,18 ct)
and amethyst (0,87 ct), baguette-cut red garnets (2,18 ct),
spessartites (2,14 ct) and emeralds (0,64 ct), trapeze-cut
yellow sapphire (0,73 ct), red garnet (0,69), emerald (0,48
ct). Round brilliant-cut diamonds (15,07 ct) and baguette-
cut diamonds (4,71 ct) on brooch and bracelet. Pavé-set
diamonds on the dial, blue hands.
Piccolissimo manufacture manual winding mechanical
micro movement, 2,5mm thin, 30-hour power reserve,
21’600 Vph (3Hz) frequency.

Tubogas e Colori High-Jewelry Manchette Watch – 104212

Tubogas e Colori High-Jewelry manchette watch in rose,
white, and yellow gold set with 1 fancy-cut amethyst of 6,65
carats, fancy-cut citrine (4,40 ct), topaze (2,77 ct), pink
tourmalines (2, 86 ct), green tourmaline (1,99 ct), rubellites
(1,72 ct) and yellow beyl (0,70 ct), cushion-cut sapphire
(2,24 ct), aquamarine (1,36 ct), amethyst (0,93 ct), peridot
(0,81 ct) and tourmaline (0,55 ct), oval-cut aquamarine
(1,64 ct), pear-shaped tsavorite (2,10 ct), baguette-cut
diamonds (3,73 ct), round brilliant-cut diamonds (10,58
ct), beads of rubellites (10,20 ct), tanzanites (7,43 ct) and
green tourmaline (3,47 ct), fancy-cut sodalite, turquoise,
malachite, roots of rubies and coral. Pavé-set diamonds on
the dial (0,55 ct), blue hands.
Piccolissimo manufacture manual winding mechanical
micro movement, 2,5mm thin, 30-hour power reserve,
21’600 Vph (3Hz) frequency.

Bvlgari SERPENTI AETERNA

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A daring and visionary evolution of a timeless icon.

The iconic Serpenti undergoes its boldest transformation yet: Aeterna. Modern. Avant-garde. Bvlgari’s legendary serpent, stylized to the extreme, distilled to its quintessential form. The pure, powerful geometry of an original bracelet. The dawn of a new era.

• A statement of style and modernity, inspired by the heritage of Bvlgari and Serpenti, transformed by a futuristic aesthetic.
• The pure essence of Serpenti captured – an eternal symbol of rebirth.
• A bangle joins the Serpenti collection, designed to pair seamlessly with Bvlgari jewellery.
• A sculptural masterpiece of timelessness, fluidity, elegance, and precision.

The year 2025, under the sign of the snake in the Chinese calendar, heralds a profound transformation for Serpenti. With Aeterna, Bvlgari brings the reptile back to life in exquisite high jewellery, conducive to sublime creativity. Diamonds illuminate the gold of the precious animal, whose new skin expresses more than ever the foundations of Bvlgari, its inimitable Italian style and its profoundly pioneering identity. The reinvented icon captures the rich heritage that precedes it and extends it into the future, free from fashion and time. The snake becomes a language in itself: fluid and free of the superfluous.

“Aeterna is more than a timepiece or jewellery — it is the ultimate expression of Bvlgari’s avant-garde vision. I wanted to capture Serpenti’s DNA, distil it to its essence, and project it into the future.” – Fabrizio Buonamassa Stigliani, Product Creation Executive Director, Bvlgari.

No eyes, no scales, no artifice. Only the serpent’s most elemental form remains – hypnotic and commanding. Crafted in precious gold and meticulously set with diamonds, Serpenti embraces the skin as an elegant bangle.

THE CREATIVE METAMORPHOSES OF AN ICON

Since 1948, Serpenti has continually reinvented itself, embodying the essence of perpetual rebirth. It seduces, enchants, captivates, and inspires desire. As Tubogas, supple and sensually coiled around the wrist. As Infiniti, graphic and sculptural. As Seduttori, created for everyday elegance yet capable of housing an exceptional tourbillon (2020). As Misteriosi, the precious guardian of a technical feat: the Piccolissimo BVL 100 calibre – with its extremely reduced dimensions, a record in miniaturization (2022). Now, Lady Solotempo, a fully in-house automatic calibre, beats at the heart of new interpretations of Seduttori and Tubogas, and another revelation of this milestone year 2025 – a tribute to the Serpent, reviving the rich tradition of mechanical watches for women.

Today, Aeterna pushes boundaries even further. Its design, far more than merely evoking the serpent, mirrors its very soul.

THE ART OF THE ESSENTIAL

“I like to design in a pure, contemporary style, with few decorative elements – to draw lines that speak the language of eternity. Octo Finissimo is a perfect expression of this quest for the absolute through form, which now transforms Serpenti. Only a few strokes were needed to sketch Aeterna. The serpent is distilled to its essence, its own dynamic, refined to its most powerful form… with visionary modernity.” – Fabrizio Buonamassa Stigliani, Product Creation Executive Director, Bvlgari.

In a single gesture, Aeterna embraces the wrist, highlighting it. A fluid movement. The sensuality of gold against skin. A geometric ring of light. Tapered, intense. Serpenti Aeterna doesn’t just define itself – it asserts its distinctive character in an elegantly refined bangle. Versatile by design, it effortlessly adapts to personal style and pairs seamlessly with other Bvlgari creations. This unprecedented design daringly wraps itself around the wrist thanks to an ingenious clasp mechanism. A truly exceptional piece, it demanded two years of development to achieve perfect aesthetic integration and comfort. The iconic hexagonal scales, a hallmark of past Serpenti designs, are subtly etched into the inner contour. Invisible from the outside, this sublimely crafted detail reinforces Aeterna’s intimate connection to Serpenti’s extraordinary heritage.

AN ETERNAL ELEGANCE

Bvlgari unveils Serpenti Aeterna in rose gold, adorned with diamonds, as well as a high-jewellery interpretation in fully pavé-set white gold. Precious gemstones illuminate the snow-set dial, extending along the spine to the very tip of the tail. On the white gold version, oversized gems create a striking three-dimensional effect, enhancing the object’s mesmerizing volumes.
Serpenti Aeterna is born of a single, visionary gesture. The quintessence of Serpenti, this avant- garde icon is meant to be experienced today, tomorrow, and for eternity. Time itself lingers, seemingly suspended.

SERPENTI AETERNA PINK GOLD 104205 (S) / 104280 (L)

Movement
Quartz movement. Functions: Hours, Minutes.

Case, Dial and Bracelet
A rose gold curve case and head set with round brilliant- cut diamonds. Rose gold crown set with diamonds and a diamond brilliant cut.
A rose gold bracelet with diamonds.
2 Sizes 104205 (S): 145mm // 104280 (L): 155mm. Brilliant-cut diamonds pavé dial. Rose gold plated hands.

SERPENTI AETERNA WHITE GOLD 104041

Movement
Quartz movement. Functions: Hours, Minutes.

Case, Dial and Bracelet
A white gold curve case, head and bezel set with round brilliant-cut diamonds. White gold crown set with diamonds and an emerald brilliant cut.
A white gold bracelet with diamonds – size (S): 155mm. Brilliant-cut diamonds pavé dial. Green hands.

Insofu Collection

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From Earth’s treasures to dazzling Haute Joaillerie: a commitment to traceability, bold creativity and masterful craftsmanship

Chopard is unveiling its latest opus of the Insofu Emerald: an extraordinary fusion uniting the forces of nature, the concern for traceable and sustainable luxury, and the Maison’s boundless creativity to give birth to a one-of-a-kind Haute Joaillerie collection that is as mesmerising as it is rich in significance.

For the second time in its history, Chopard has taken the bold step of devising an Haute Joaillerie collection, not from a set of cut and polished gemstones, but instead from a raw stone, full of both promise and uncertainties. Such a scheme is unusual for a jeweller, but to Chopard, it represents a guarantee of traceability, and an opportunity to work in closer collaboration with those at the beginning of the supply chain.

After the Garden of Kalahari Collection – born from a 342-carat rough diamond in 2017 – the story of the Insofu Collection began in 2022 in Paris, when Caroline Scheufele, Chopard’s visionary Co-President and Artistic Director, unveiled an astonishing 6,225-carat rough emerald, unearthed in Zambia a few years prior. Awestruck, the miners named it Insofu, meaning “elephant” in the local Bemba language — a nod to its trunk-like shape and unprecedented colossal size. Captivated in turn by its vivid colour, shifting hues, and unique character, Caroline Scheufele acquired the gem, sure it would yield stones destined to become the centrepiece of extraordinary jewels. Unlike a rough diamond, whose yield in terms of diamond types and carats can be determined by specific tools with scientific precision, a rough emerald is an even bolder undertaking, as the stone only reveals its true potential during the fraught cutting process.

Chopard brought the world’s most skilled gem-cutters from India to its Geneva workshops to meticulously study the gem and propose cuts and facets to reveal its inherent beauty, while preserving its unique soul. This proved to be a lengthy and delicate venture lasting nearly a year, given emeralds are notoriously fragile and demand the utmost expertise. Their internal inclusions, known as “jardin,” require careful handling: cutting too close to them may create fractures that can spread across the gem. Moreover, it is essential to ensure the inclusions’ position does not overshadow the stone’s brilliance. Ultimately, the Insofu gem yielded 850 carats of breathtaking emeralds, each a testament to the artisans’ unparalleled skill and dedication.

The first chapter of the Insofu Collection debuted last year during Oscars week, with the release of a parure composed of a necklace, a pair of earrings and a ring. This capsule collection paired emeralds from Insofu with juicy-red rubellites and touches of sky blue turquoise, offering a glimpse into Chopard’s bold creative vision for this exceptional stone.

This year, Chopard unveils a new chapter with an Haute Joaillerie collection of 15 exquisite pieces — five pairs of earrings, four necklaces, three rings, a bracelet and a jewellery watch. Each jewel reflects a different facet of the Insofu Emerald’s character, drawing influences from the organic and fluid lines of nature, abstract forms, and the rigorous elegance of Art Deco. Their unifying element lies in the embodiment of the joie de vivre so vividly portrayed by Francis Scott Fitzgerald in The Great Gatsby.

One gem, a multitude of jewels

At the heart of the Collection is an elephant-shaped pendant – a tribute to the name Insofu. This signature piece features emeralds of various shapes and sizes, framed by shimmering diamonds that form the elephant’s tusks. It is suspended from a long chain interspersed with emeralds and diamonds. Notably, the elephant’s trunk is raised upward – a gesture replete with symbolism, representing prosperity and good fortune.

The collection also includes elegant Art Deco-inspired chokers, flowing long necklaces almost grazing the waist, evoking the audacity of the Roaring Twenties, a statement cuff, imposing cocktail rings, and showstopping earrings. The extravagance of the era vividly depicted by Francis Scott Fitzgerald’s masterpiece The Great Gatsby (1925) is expressed through a one-of-a-kind ensemble of four necklaces, forming a singular set — endless possibilities for styling that celebrate personal expression. At its heart is a refined diamond choker, twinkling with a vibrant 2.50-carat square-cut emerald. This is elegantly complemented by a second necklace festooned with pink sapphires and emeralds, holding an extraordinary 15.53-carat octagonal emerald. Bringing an element of fluidity to the set, a long necklace interlaces emeralds, pearls, and diamonds, creating a captivating harmony of textures and colours. A delicate sautoir of pink pearls adds a touch of softness to this remarkable set and perfectly balances out the bolder pieces.

Against a backdrop of tightly woven pearls, a vertical motif of emerald-studded foliage gracefully weaves through a statement cuff, delicately embracing vibrant emerald-cut tsavorites. The smooth, soft, rounded pearls juxtaposed against the sharp facets of the stones create a refined interplay of textures and forms. The design elegantly unites the sea, embodied by the pearls, and the earth, represented by the verdant leaves. Together, they recall the symbiosis of these two realms of nature.

“In every stone lies a story, and my role is to listen and honour the natural magic they carry as treasures from the Earth,” says Caroline Scheufele. “With the Insofu Collection, it was about respecting this inherent beauty. I chose the finest quality stones from the heart of the emerald, pairing them with diamonds, pink sapphires, and pearls”.

A creative soul with multiple talents, who thinks of women’s beauty holistically, Caroline Scheufele has chosen to accompany this collection with five matching gowns showcasing the craftsmanship of Caroline’s Couture – her collection of couture silhouettes designed as a dialogue between fashion and jewellery. The Insofu Collection thus brings together all the Métiers d’Art preserved by Chopard’s artisans.

Traceability: a sustainable achievement

Convinced that ethics and aesthetics must coexist, Chopard pioneered the use of the Provenance Proof’s Emerald Paternity Test developed by Gübelin Gem Lab. This cutting-edge method involves injecting DNA-based nanoparticles into the gem’s natural fissures which remain intact through cutting and polishing. This marking is permanent, allowing the rough stone to be identified for life. Even decades from now, a simple examination will trace the jewels to their original rough gem, safeguarding an intact link to their exact origin. This innovative technology further elevates Chopard’s sustainability standards, most notably as the Maison has used 100% ethical gold in all its jewellery and watches since July 2018.

“Traceability is more than a technical advancement; it is an ethical achievement,” Caroline Scheufele explains. “The Insofu Collection reflects our belief that true beauty results from a genuine commitment to society and ethical practices.”

Supporting community and conservation projects

Gemfields, the mining company that unearthed Insofu in the Kagem mine in Zambia, has long participated in the development of the communities where its mines operate and championed wildlife conservation projects. At the Kagem Mine, Gemfields funds projects that benefit education, healthcare, and livelihoods, as well as initiatives to protect Zambia’s flora and fauna. Chopard’s collaboration with Gemfields ensures that the Insofu Collection contributes to these meaningful initiatives, aligning with the Maison’s dedication positively impacting society.

Elephant family: a meaningful collaboration

Caroline Scheufele’s decision to unveil this collection in collaboration with the charity Elephant Family is much more than an obvious reference to the name of the gem – (Insofu meaning ‘elephant’). Linking the discovery of this natural marvel with a meaningful cause further underscores Chopard’s genuine dedication to sustainable luxury, as well as Caroline Scheufele long-standing passion for nature and endangered animals. The charitable dimension imbues this collection with profound meaning, perfectly complementing the Maison’s pioneering spirit in innovation, creativity, and the pursuit of sustainable luxury. Part of the profits from each piece sold in the collection will be donated to support Elephant Family and its actions.

Elephant Family exclusively works in partnership with conservation experts on the ground to tackle the challenges facing Asia’s wildlife and the indigenous communities that live alongside them. As human populations expand and natural habitats shrink, people and animals are fighting a battle for food and space. Its efforts focus on mitigating human-elephant conflict, safeguarding migratory corridors, and fostering community engagement to promote a culture of coexistence. Elephant Family is uniquely positioned to support communities to thrive alongside wildlife, and to ensure that Asia’s biodiverse landscapes remain truly wild for generations to come.

“The final reveal of the Insofu Collection is a moment I have long awaited, one that could only be realised by aligning it with a meaningful cause to protect wildlife and nature – passions that have been close to my heart for many years,” says Caroline Scheufele. “I am deeply grateful to everyone involved – from the miners and stone cutters to our jewellery artisans – who contributed to shaping the extraordinary destiny of this unique gem. I also extend my heartfelt thanks to the Elephant Family for this collaboration, which I hope will help shed light on the vital importance of conservation.”

Chopard’s pioneering spirit

Purchasing rough stones is a rarity for jewellery Maisons, yet Chopard demonstrates its pioneering spirit with the acquisition of this remarkable gem, which also incorporates the most advanced technology in traceability— a testament to Chopard’s enduring passion for exceptional gemstones and openness to the future.

In 2017, the Maison unveiled the Garden of Kalahari collection, created exclusively from an extraordinary 342-carat rough diamond, responsibly sourced and cut into several D-flawless diamonds of unmatched brilliance.

The latest collection, comprising 15 exquisite pieces, stands as a masterpiece born of the collective expertise of over 30 artisans from Chopard’s Haute Joaillerie workshops, as well as specialised gem-cutters from India. With Insofu, Chopard has ensured comprehensive oversight of every step in its journey, from its raw state to the final creation. Furthermore, by overseeing every stage of the jewellery-making process in-house – from cutting gemstones and casting ethical gold to prototyping, gem-setting, and polishing – the workshops uphold an unbroken chain of traceability and are able to guarantee the most exceptional craftsmanship in pursuit of Chopard’s journey to sustainable luxury.