The Curvex CX Grand Central Tourbillon is a spectacular collection, where the Tourbillon is in the spotlight, placed at the center of the timepiece. A marvel of modern horology, it reflects Franck Muller’s dedication to reimagining tradition through quiet innovation and refined design.
At its core lies a vision to bring the tourbillon out of the background and into the spotlight. Traditionally placed at six o’clock, it now commands the center of the dial with a striking presence. To achieve this transformation, Franck Muller’s engineers restructured the entire movement, developing a mechanism where the hour and minute hands orbit the tourbillon cage in a mesmerizing display of motion and symmetry.
This exceptional timepiece is enclosed in a Rose Gold case, measuring 36 mm in width and 58.1 mm in length, and adorned with hand-selected diamonds that flow effortlessly across its surface. The invisible setting across the dial and case enhances the sense of purity and refinement, revealing subtle brilliance only as light moves across it.
Inside beats the in-house MVT FM CX 36T-CTR movement, a self-winding mechanical caliber powered by an eccentric micro rotor. Rarely used in Franck Muller tourbillons, this refined engine offers a four-day power reserve and embodies the brand’s relentless pursuit of technical excellence.
The Curvex CX Grand Central Tourbillon is more than a timekeeper. It is an exploration of form, light, and movement, crafted with precision and elevated by subtle artistry.
With every glance, it offers something new to discover. Every detail is carefully considered, quietly luxurious, and deeply expressive of a timeless sophistication.
Integrated Strap
Instead of the traditional spring-bar technique, this strap is seamlessly integrated into the case using two unseen screws, creating a smooth transition between the strap and the case. The strap is further enhanced by meticulous stitching along its edges, contributing to both its durability and refined appearance. This thoughtful combination of finishes and craftsmanship ensures it is as comfortable to wear as it is captivating to behold.
Curvex CX Case
The Curvex CX is Franck Muller’s iconic tonneau shape, known for its flowing, harmonious curves that create a bold and elegant silhouette. This distinctive design represents the brand’s identity, defined by fluid contours that deliver a seamless visual appeal. The Curvex CX also features an inner bezel and an edge-to-edge sapphire crystal, adding a unique and refined touch to its contemporary aesthetic.
Baguette Invisible Setting
This stunning timepiece is entirely set with baguette-cut diamonds on the case and dial. Each gemstone is finely hand-set with the iconic invisible setting, this meticulous technique allows the diamonds to sparkle without interruption, hiding the prongs and creating an uninterrupted surface of light. This timepiece is a masterpiece of pure elegance, every aspect of its making is a testament to meticulous hand-setting and years of dedication to exceptional artistry.
With an impressive career spanning over 20 years, Erol Baliyan stands as a prominent figure in the world of luxury watchmaking. As the CEO of Franck Muller for the Middle East, Africa, and India, Erol has played a pivotal role in driving the brand’s regional growth and influence. He joined Franck Muller in 2003, bringing with him extensive expertise across a wide array of disciplines—including retail, distribution, logistics, finance, sales, and design—which together have shaped his holistic leadership style.
Erol opens up about his journey from his early days in the industry to his instrumental role in establishing the Dubai-based distribution hub, which today manages operations in more than 15 countries. Under his guidance, the brand has not only expanded its footprint but also deepened its presence in strategically vital markets.
Known for his pioneering mindset, Erol Baliyan has been a catalyst for innovation within Franck Muller. He holds a patent for integrating advanced technologies into traditional watchmaking, marking a significant breakthrough that aligns perfectly with the brand’s reputation for mechanical ingenuity and bold design. His efforts have redefined how Franck Muller approaches craftsmanship and technological fusion in haute horlogerie.
Beyond his professional achievements, Erol’s academic foundation adds further depth to his strategic approach. He holds a Bachelor’s degree in Econometrics from Marmara University and a Master of Science in International Management from the University of Exeter, credentials that reflect his analytical and global business acumen.
Driven by passion, precision, and a relentless pursuit of excellence, Erol Baliyan continues to lead Franck Muller’s operations with a clear vision—delivering exceptional customer experiences, championing innovation, and nurturing the brand’s legacy in the ever-evolving landscape of luxury watches.
In an exclusive interview with EyesOnTime, Erol discusses the brand’s focused expansion in India, exclusive collections, and the evolving preferences of Indian watch collectors.
Q: How is Franck Muller evolving in the Indian luxury market? A: India has become one of our strongest growth stories. After a strategic restructuring five years ago, we’ve built a solid foundation. We now operate 12 points of sale and are planning to add 3–4 more in the near term. In terms of performance, we’re second only to Rolex in this market—proof that India is not just evolving, it’s responding powerfully to what we offer.
Q: What makes the Indian market so unique for Franck Muller? A: India is emotional, responsive, and highly attuned to craft. The more we invest in this market—through design, service, or engagement—the more it gives back. It’s not transactional; it’s a relationship. That fits perfectly with how we operate.
Q: Is there a collection made specifically for India? A: Yes, and we’re very proud of it. We’re about to unveil a limited-edition collection of 108 pieces, hand-engraved, designed with Indian collectors in mind. It’s been four months in the making—just the dial alone. The collection hasn’t even been officially announced, and it’s already sold out. That says everything about India’s appetite for meaningful artistry.
Q: What sets Franck Muller apart from other Swiss luxury watchmakers? A: Our identity is instantly recognizable. We trademarked the Cintrée Curvex case over 30 years ago—an iconic shape that became our design DNA. Our numerals, dial layouts, and complications are all distinct. When someone sees a Franck Muller, they know it’s a Franck Muller. That level of visual signature is rare in watchmaking.
Q: How strong is your after-sales and service presence in India? A: Very strong—and improving each year. We have a central service hub for India with dedicated sales support and technical teams. Every purchase comes with a 3-year warranty (5 years for complications), and we aim to respond quickly to any service needs. After-sales is critical in building trust, and we take it seriously.
Q: How do you maintain long-term relationships with collectors here? A: By staying close. We host clients regularly at our boutiques—not to sell, but to connect. We invite them to view novelties, talk trends, and just engage with the brand. It’s about creating an emotional bond. Collectors aren’t just looking for rare pieces; they want dialogue, discovery, and respect.
Q: What trends are you noticing in Indian collectors’ preferences? A: A definite shift toward more refined, complicated watches—tourbillons are gaining traction. There’s also growing demand for smaller, elegant timepieces, especially in our ladies’ collections. Collectors are craving uniqueness—different dials, rare materials, new forms. The industry has been recycling the same formulas for years. That fatigue is pushing people to look beyond the usual suspects—and they’re finding us.
Q: Any notable pieces recently acquired by Indian collectors? A: The Giga Tourbillon stands out. It’s a technical marvel with a 9-day power reserve and double barrel. We sold one in India recently. There are more unique pieces, but I’d have to check our records to name specifics. Still, it shows the market’s appetite for true haute horlogerie.
Q: How is Franck Muller approaching online retail in India? A: Carefully. E-commerce in luxury requires nuance. We’re already selling our Crypto Collection online, as it caters to a digital-first audience. We’re considering expanding online offerings— especially select ladies’ models—but only through official channels. Every online sale is backed by our full warranty and service network in India. But the experience must be curated, not diluted.
Q: How important is storytelling to Franck Muller’s identity? A: It’s everything. Every collection has a narrative. Take the Sfumato dial—it captures the texture and feeling like a twilight over Amalfi rooftops. Or our new CX Mineral collection, made from Jasper, Malachite, and Lapis—stones shaped by elemental pressure over time, like the stories we tell through our watches.
Q: Can you talk more about Franck Muller’s dial expertise? A: We are arguably one of the strongest in the industry when it comes to dials. We own our dial manufacturing and specialize in techniques like guilloché, enamel, and hand engraving. It’s a huge point of pride—and a big reason our watches look and feel different.
Q: Are there any upcoming celebrity or influencer partnerships in India? A: Yes, we’re actively exploring new collaborations. We’ve had success in the past and understand how influential celebrity culture is in India. You’ll see more of that very soon.
Q: What’s your view on Indian luxury watch media? A: It’s progressing well. But more can be done on both sides. Brands need to engage more proactively, and media should continue building deep, knowledgeable coverage. Consistent communication and shared vision will elevate the whole space.
Final Word:
Franck Muller’s story in India is just beginning—but the foundation is solid: distinctive design, strong relationships, and a respect for artistry that mirrors the spirit of Indian collectors. As the brand doubles down on presence, product, and personalization, it’s clear that India isn’t just a market—it’s a mission.
In its quest for modern yet timeless creations, Franck Muller offers an iconic piece as its High Jewellery launch for 2024: the Round Skeleton Baguette in 31mm, an exceptional collection set with baguette diamonds or precious gems, reflecting the perfect marriage between the world of Fine Jewellery and Haute Horlogerie.
The new timepiece is the latest addition to the repertoire of Round Skeletons which are already available in 39mm and 42mm. In this Asia Pacific Exclusive collection, diamonds are also seamlessly set on the sides of the bezel and case. The collection also boasts the smallest ever skeleton movement ever manufactured within the Franck Muller range.
The collection harmoniously integrates into the prestigious Round line, celebrating Franck Muller’s craftsmanship in the art of watchmaking. The Round Skeleton Baguette, with its sleek profile and understated design, is the result of a quest for purity and excellence, embodying the fundamental principles of the collection.
Baguette-cut diamonds or precious stones are meticulously set by hand using the channel setting technique featuring gem stones set inside the bezel, securely held in place within the ring. Crafted in precious metals, the bezel’s channel walls hold in place this majestic crown that encircles the precisely skeletonised dial, enhancing its optimal transparency.
The in-house movement within, blending aesthetics and technicality, reveals a highly technical mechanism and a perfectly balanced style. In this new size, Franck Muller has minimised the openworked movement to fit into a 31 mm case, while still affording a generous 4 day power reserve. Parts of the movement, such as the mainplate and bridges, are pared down further to make the watch components visible and offer a captivating visual experience. While maintaining a sense of refined elegance, the skeletonised movement allows for a satisfyingly detailed observation of the timepiece’s inner workings.
Available in white and rose gold, and set with various combinations of diamonds and precious stones, the new Round Skeleton Baguette in 31mm stands out for its elegant design and perfect proportions, making it a timeless accessory that complements its wearer with sophistication and grace.
Amidst the chilly air, there’s a warmth that sweeps through hearts, marking the season of love. And on February 14th, it’s not just about exchanging sweet words; it’s about the impeccable timing of affection.
Our latest blog, “14 Top Watches to Elevate Your Valentine’s Day,” invites you to explore a world where time doesn’t just pass; it glimmers, ticks, and whispers enchanting tales. Why settle for ordinary gestures when you can gift a timeless symbol that echoes the enduring nature of love? Join us in celebrating this romantic season, where where every second counts, and the right watch can set hearts aflutter. As anticipation builds, our curated collection of luxury watch brands offers a perfect expression of love for both him and her.
Hublot stays true to its philosophy of being First, Unique, and Different, epitomized by the watches we’ve curated from this esteemed brand.
Crafted with precision, the 42mm case of this timepiece boasts a satin-finished and polished 18K king gold construction, matched elegantly by a bezel adorned with 6 h-shaped titanium screws. Its sapphire crystal, treated to reduce reflections, ensures clear visibility of the satin-finished green sunray dial beneath. Powered by the reliable HUB1153 self-winding chronograph movement, this watch offers approximately 42 hours of power reserve.
Completing its luxurious design is a black rubber and green alligator leather strap, fastened securely with an 18K king gold and black-plated stainless steel deployant buckle. With water resistance up to 50m (5 ATM), this timepiece effortlessly combines style with functionality.
HUBLOT SPIRIT OF BIG BANG MECA-10 BLACK MAGIC 45MM REF. NUMBER: 614.CI.1170.RX
Featuring a 45mm micro-blasted black ceramic case and bezel, meticulously crafted with satin-finished details, and adorned with 6 H-shaped titanium screws, this timepiece exudes sophistication. Its sapphire crystal is treated with an anti-reflective coating for enhanced clarity, while the matte black skeleton dial showcases the intricate inner workings.
Powered by the HUB1233 manufacture manual-winding skeleton power reserve movement, this watch boasts an impressive 10 days of power reserve. It comes paired with a black structured lined rubber strap, fastened securely with a titanium and black-plated deployant buckle. With water resistance up to 50m (5 ATM), this timepiece is as functional as it is stylish.
The ZENITH DEFY Skyline comes in a 36mm octagonal steel case with a diamond-set faceted bezel. Its metallic pastel green sunburst-patterned dial pays homage to the iconic ZENITH four-pointed star. Driving its functions is the Elite 670 automatic manufacture movement. The watch offers interchangeability with both a steel bracelet and a green patterned rubber strap.
To fully embrace the versatility of the timepiece, a second strap is included, providing an opportunity to explore different styles and looks.
The DEFY Skyline Skeleton presents a 41mm octagonal steel case with a faceted bezel, showcasing a blue open dial inspired by the iconic ZENITH four-pointed star. Its power comes from the El Primero 3620 SK high-frequency automatic manufacture skeleton movement, featuring the groundbreaking 1/10th of a second indicator. The watch provides flexibility with its interchangeable steel bracelet and a blue patterned rubber strap.
Furthermore, a second strap is provided to explore the watch’s interchangeability fully.
CHOPARD HAPPY SPORT 29 X 31 MM, AUTOMATIC, LUCENT STEEL™, DIAMONDS REF. NUMBER: 278602-3004
Since 1993, the Happy Sport collection has epitomized Chopard’s innovation and daring spirit. Its whimsical dancing gems, freely spinning between two sapphire crystals, have captivated imaginations.
The Happy Sport collection boasts Chopard’s commitment to excellence, featuring a 148-part Chopard 09.01-C movement. With automatic winding and a 42-hour power reserve, this movement is entirely conceived, developed, and crafted in-house. True to Chopard’s ethos, the beauty of the timepiece extends beyond its exterior, with the caliber visible through the sapphire case back, showcasing the brand’s dedication to both form and function.
CHOPARD MILLE MIGLIA REF. NUMBER: 168589-6002
Chopard and the 1000 Miglia have fostered a harmonious partnership for over three decades, with Chopard serving as the official timekeeper for this prestigious classic car race. In celebration of this enduring collaboration, Chopard proudly introduces the Mille Miglia Chronograph watch. Rooted in Karl-Friedrich Scheufele’s profound love for automobiles and motor racing, this collaboration epitomizes a mutual appreciation for fine craftsmanship and performance.
Crafted with a steel and 18kt rose gold case, the watch exudes timeless elegance. Its black dial, complementing the DLC-coated stainless steel case, creates a striking contrast, enhancing its aesthetic appeal. Key features of this remarkable timepiece include Arabic numerals and essential chronograph functions: a large seconds counter, a 30-minute counter, and a 12-hour counter. Additionally, the date display is conveniently positioned between the 4 and 5 o’clock positions. Luminous hour and minute hands ensure optimal visibility in all lighting conditions. Completing its design, the watch boasts a black leather perforated strap, providing both style and comfort.
The IWC Portofino Complete Calendar is a groundbreaking timepiece featuring the brand’s newly developed complete calendar module. Conveniently displayed on the dial are the day of the week, date, month, and moon phases. This marks a significant milestone for IWC, as it’s the first time the brand has incorporated this innovative module into its collection.
The IW359001 model showcases a stainless-steel case with a diameter of 41 millimeters, complemented by a silver-plated dial and gold-plated hands and appliques. Presented alongside a blue calfskin strap, this version exudes sophistication and refinement.
The contemporary design adds a touch of luxury to the overall aesthetic, further enhancing the appeal of this exceptional timepiece.
IWC PORTOFINO AUTOMATIC 37 REF. NUMBER: IW458606
The Portofino Automatic 37 Ref. IW658601 boasts a luxurious 18 ct 5N gold case with a diameter of 37.0 mm, exuding elegance and refinement. Powered by the sophisticated 32111 Calibre, an IWC-manufactured movement renowned for its precision and reliability. Its transparent sapphire glass back provides a captivating view of the intricate inner workings while ensuring water resistance up to 5.0 bar. This timepiece has central hacking seconds and a convenient IWC bracelet quick-change system for effortless versatility.
The convex sapphire glass, treated with an anti-reflective coating on both sides, enhances readability and durability. A date display adds practicality to the watch’s functionality. Additionally adorned with 12 diamonds, add a touch of glamour to its design. Completing the ensemble is a beige calfskin leather strap with a quick-change system, allowing seamless transitions between styles.
FRANCK MULLER VANGUARD REF. NUMBER: FM45 V S6 SQT 5N NR
The Franck Muller Vanguard Seven Days Power Reserve Skeleton is a timepiece meticulously crafted for men. Encased in stainless steel, the watch measures 44mm by 54mm, striking a balance between boldness and elegance. Distinguished by a sporty tonneau shape, it showcases clean and futuristic aesthetics, with the strap cleverly integrated inside the case. Its Calibre MVT FM 1740-VS automatic movement ensures precise timekeeping, while the transparent skeleton dial offers a captivating glimpse into the intricate inner workings.
Protected by a sapphire crystal, the dial remains pristine and scratch-free. This timepiece is suitable for daily wear with water resistance up to 30 meters. Adding to the allure, a hand-sewn alligator strap adds luxury and sophistication. The strap cleverly integrates into the case to maintain the curved aspect of the timepiece, resulting in a stunning watch with a unique design.
FRANCK MULLER VANGUARD LADY REF. NUMBER: V SC AT 5N FO L NR
The Vanguard Lady collection by Franck Muller is meticulously designed for the modern woman seeking style and functionality. This timepiece exudes timeless elegance with a sleek Stainless-Steel case measuring 32 mm. Its Grey dial adds a touch of sophistication, complemented by the durability and luxury of a Leather strap.
Meticulously hand-polished and hand-brushed applique numerals adorn the dial, adding a touch of elegance.
Equipped with an Automatic movement, this watch offers essential functions, including Moonphase, Hours, Minutes, and Seconds, it features a Sapphire Crystal with Anti-Reflective Treatment, providing clear visibility and protection against scratches, catering to the needs of contemporary women on the go. A power reserve of 40 hours ensures reliable performance day after day. Its water resistance of 3 bar (30 meters) makes it suitable for daily wear and occasional splashes.
OMEGA SEAMASTER DIVER 42 MM REF. NUMBER: O21020422001001
Since its inception in 1993, the Seamaster Professional Diver 300M has garnered a legendary following rooted in its iconic oceanic heritage. Today, the modern collection continues to uphold this legacy while integrating OMEGA’s finest innovation and design.
Crafted with meticulous attention to detail, this 42 mm model combines stainless steel and 18K Sedna™ gold, accentuated by a black ceramic bezel featuring a Ceragold™ diving scale. The polished black ceramic dial boasts laser-engraved waves and a date window positioned at 6 o’clock for added functionality.
The skeleton hands and raised indexes, rendered in 18K Sedna™ gold, are filled with white Super-LumiNova, ensuring optimal visibility in low-light conditions. Presented on a stainless steel and 18K Sedna™ gold bracelet, this watch is powered by the OMEGA Master Chronometer Calibre 8800. Its remarkable precision and performance can be observed through the sapphire crystal on the wave-edged case back. With water resistance up to 30 bar (300 meters / 1000 feet) and a power reserve of 55 hours, the Seamaster Professional Diver 300M is a testament to OMEGA’s commitment to excellence and innovation in watchmaking.
OMEGA SEAMASTER REF. NUMBER: O22010382003004
Featuring a symmetrical case meticulously crafted from fully polished stainless steel, complemented by a polished and brushed bracelet composed of elegantly rounded links. The sun-brushed dial, adorned in OMEGA’s distinctive Summer Blue hue, undergoes PVD treatment and varnishing with a gradient finish, reflecting the watch’s exceptional water resistance. Rhodium-plated hands and sailboat hull indexes, filled with a unique light blue Super-LumiNova, enhance visibility in various lighting conditions, while a matching blue date window indicator at 6 o’clock adds practicality.
Flipping the watch over unveils a stamped commemorative Seamaster logo, showcasing a trident-bearing Poseidon and two seahorses: OMEGA’s original 1956 design alongside the brand’s current emblem. Behind this emblem lies OMEGA’s Co-Axial Master Chronometer Calibre 8800, accredited at the highest level by the Swiss Federal Institute of Metrology (METAS).
With a case diameter of 38 mm, steel construction, and a domed scratch-resistant sapphire crystal with anti-reflective treatment on both sides, this timepiece ensures durability and clarity. Boasting water resistance up to 15 bar (150 meters / 500 feet) and is completed with a steel bracelet.
Elegant and sophisticated, the Navitimer Automatic 41 seamlessly blends the timeless allure of an iconic design with the refinement of modern craftsmanship. At its heart beats, the Breitling Caliber 17, a COSC-certified chronometer renowned for its precision and reliability, offers an approximate power reserve of 38 hours. Encased within stainless steel, the watch boasts a water resistance of 3 bars, ensuring durability for everyday wear. The cambered sapphire crystal, treated with glare-proofing on both sides, provides enhanced visibility and protection.
This versatile timepiece can be paired with a matching bracelet or an alligator strap, which accommodates both a stainless-steel pin or folding buckle for added convenience. With meticulous attention to detail and exceptional performance, the Navitimer Automatic 41 epitomizes sophistication and style.
Exuding refinement and elegance, the Navitimer Automatic 35 seamlessly merges an iconic design’s timeless charm with the modern timepiece’s sophistication. Crafted in stainless steel, the 35 mm case is distinguished by its beaded bezel and copper-coloured dial. A Brown Alligator leather strap completes the elegant look.
Its heart beats with the Breitling Caliber 17, a COSC-certified chronometer renowned for its precision. With an approximate power reserve of 38 hours, this watch is ready to accompany you through every moment of the day.
Ultimately, it’s not just about the timepieces but the timeless love and devotion they symbolize. Luxury watches transcend mere objects; they become emblems of cherished moments and enduring affection. With each tick of the hand, they whisper promises of forever, making them the perfect embodiment of Valentine’s Day sentiment.
So, whether it’s a sleek chronograph or an elegant timepiece adorned with diamonds, a luxury watch is not just a gift but a token of everlasting love, sure to be treasured for years to come.
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