Unveiling the Power of the Dragon: Nine Exceptional Dragon-Themed Timepieces for the Year 2024

Posted on January 12, 2024 by Eyesontime

In the Chinese zodiac, the Dragon symbolizes strength, luck, and prosperity. As the Year of the Dragon approaches in 2024, several renowned watchmakers have crafted exceptional timepieces to honour this auspicious occasion. Let’s explore nine dragon-themed watches that have captured our attention and earned a coveted spot on our lucky list.

1. IWC Schaffhausen – Portugieser Chronograph Year of the Dragon

The Portugieser Chronograph Year of the Dragon boasts a 41-millimeter stainless steel case, a captivating burgundy dial, and gold-plated hands and appliques. Burgundy, symbolizing the vibrant colour of fire, is a charming shade traditionally used to usher in the Lunar New Year in China, symbolizing longevity and luck. Powering the chronograph is the IWC-manufactured 69355 calibre, a robust and precise mechanical chronograph movement with a classic column-wheel design. A glimpse of the movement through the transparent sapphire case back reveals a standout feature: the gold-plated rotor of the automatic winding system fashioned in the form of a beautifully detailed dragon. Additionally, the case back ring is engraved with “2024 YEAR OF THE DRAGON.”

The Portugieser Chronograph Year of the Dragon comes with two straps: a black calfskin strap and a burgundy rubber strap, allowing the wearer to switch between two distinct looks. Wearing comfort is ensured with a butterfly clasp. Limited to 1000 units, this timepiece captivates with a rotor shaped like a regal dragon, showcased through the transparent sapphire glass case back.

2. Hublot – Spirit of Big Bang Titanium Dragon

Hublot takes on a Chinese trinity: a symbol (eastern Dragon), two ancient art forms (paper cutting and marquetry), and an artist (Chen Fenwan).This exceptional timepiece, limited to a rare 88 pieces, is a captivating embodiment of the ‘Art of Fusion’ and pays homage to the symbolic Year of the Dragon. Hublot, renowned for its innovation and avant-garde approach to watchmaking, collaborates with Chinese artist Chen Fenwan to create a masterpiece that seamlessly blends traditional craftsmanship with contemporary artistry. The dragon motif, expertly crafted by Chen Fenwan, unfolds across the watch’s components — hands, cogs, and screws — arranged in multi-dimensional layers, forming a striking dragon silhouette. Each element is meticulously positioned to create a paper-cut-out representation of this mythical creature. The Dragon’s head, comprised of five layers alternating between hands, wheels, and H-shaped screws, seamlessly extends into its body and scales, which intricately adorn the accompanying strap. Hublot introduces a groundbreaking element — a rubber strap featuring a marquetry design, a first in Hublot’s history.

The Spirit of Big Bang Titanium Dragon, presented in a limited edition of 88 pieces, houses the HUB1710 automatic movement with a power reserve of 50 hours. As an ode to the Chinese New Year, this timepiece not only captures the essence of Hublot’s philosophy — ‘Be First, Unique, and Different’ — but also stands as a testament to the brand’s commitment to pushing the boundaries of traditional watchmaking and embracing the fusion of art and innovation.

3. Bell & Ross – BR 05 Artline Dragon

This Dragon edition of the BR 05 is not just a watch; it is a celebration of the Year of the Dragon in Chinese astrology. A timepiece that epitomizes contemporary elegance with its fusion of sophisticated design and precision engineering. Powering this exceptional watch is the calibre BR.CAL-321, a mechanical movement with automatic winding, provides a substantial power reserve of 54 hours. The meticulous craftsmanship extends to the watch’s hands, adorned with black lacquer accentuating the Dragon’s distinctive whiskers. Deliberate design choices are evident, with the hour circle strategically positioned on the flange, ensuring that the intricate dragon motif takes centre stage.

A testament to the dedication to artistry and detail, the BR 05’s integrated bracelet and dial undergo a remarkable transformation through an extraordinary laser engraving technique. Each link of the bracelet is individually engraved before assembly, resulting in a seamless and captivating visual experience. The symbolism and craftsmanship embedded in every aspect of the timepiece make it a true collector’s item, blending the precision of watchmaking with the artful execution of design.

4. Ulysse Nardin – Blast Tourbillon Dragon

To mark the Lunar New Year, Ulysse Nardin introduces the Blast Tourbillon Dragon, an innovative creation entwined with the ancient magic of Chinese folklore. This avant-garde timepiece embodies in-house innovations, métiers d’art, and the magic of the Year of the Dragon. The majestic Dragon meets the alluring Pearl, creating a harmonious blend of tradition and innovation. Crafting a 3D dragon seemingly gliding beneath the plains of the gear train and the X structure posed considerable challenges. This intricate endeavour unfolded over a meticulous two-year development process, encompassing the design of a distinctive dial and tailor-made adjustments to the Blast Tourbillon case, bezel, and glass box crystal to accommodate this extraordinary creation seamlessly. Behind the audacious structure of the Dragon and the intricately skeletonized dial lies the Blast Tourbillon’s manufacture movement, Calibre UN-172, a marvel that is as unorthodox as it is ingeniously crafted.

Crafted for those who seek the extraordinary, the Blast Tourbillon Dragon is a limited edition piece that captivates with its unique design and symbolic significance.

5. Vacheron Constantin – Métiers d’Art The Legend of the Chinese Zodiac: Year of the Dragon

Métiers d’Art, The Legend of the Chinese zodiac – Year of the Dragon limited editions by Vacheron Constantin, stand as captivating tributes to the esteemed astrological symbol. Symbolizing strength, nobility, and success, these two 25-piece editions showcase the fusion of master enamelling and engraving craftsmanship. The painstaking two-year development process involved the intricate sculpting of the gold dial, creating an enchanting depiction of air flows and clouds inspired by traditional Chinese art. The Dragon, a central figure embodying power and luck, is then meticulously hand-engraved against this backdrop. The result is a mesmerizing creation featuring around 300 scales meticulously applied to the Dragon’s body. Adding a spiritual touch, a hand-engraved pearl representing knowledge, wisdom, and abundance completes the scene with finesse.

Each limited edition boasts a unique dial colour achieved through the artistry of the enamelling artisan. The 40 mm-diameter case is crafted in 950 platinum or 18K 5N pink gold, harmonizing with a corresponding Mississipiensis alligator leather strap. The deep blue Grand Feu enamel dial in platinum matches a blue strap, while the pink gold version features a brown Grand Feu enamel dial paired with a tone-on-tone strap.

Underlining Vacheron Constantin’s dedication to artistic expression, the Métiers d’Art collection showcases the self-winding Calibre 2460 G4. This movement, with a hands-free watch face, reveals hours, minutes, days, and dates through four apertures, offering a unique timekeeping experience. The sapphire crystal case-back in platinum or pink gold exposes the meticulous finishing of Calibre 2460 G4, including a 22K gold oscillating weight adorned with the iconic Maltese Cross emblem.

Each watch is a testament to Vacheron Constantin’s commitment to blending traditional craftsmanship with innovative watchmaking technology in the pursuit of artistic excellence.

6. Piaget – Chinese New Year Collection: Dragon and Phoenix

Piaget unveils a new collection to celebrate the Lunar New Year, marking the beginning of a new 12-year cycle in the Chinese Zodiac. Central to the collection are the Altiplano and Emperador models, crafted with great attention to detail and artistry. The Dragon and Phoenix, symbols of masculinity and femininity, strength and power, grace the dials in exquisite enamel and gold-engraved designs.

The artisan Anita Porchet, renowned for her mastery of enamelling, skillfully fashioned the two 38mm Altiplano Zodiac references. Limited to just 38 pieces each, these exquisite timepieces showcase either a dynamic blue Dragon or a resplendent Phoenix adorned with red, pink, and orange hues. Against a backdrop of white and grey mother of pearl, the mythical creatures come to life through the intricate techniques of cloisonné enamelling and gold engraving.

7. Jaquet Droz – Imperial Dragon Automaton Red Gold – Cuprite

To celebrate Chinese New Year 2024, Jaquet Droz collaborates with the talented artistic director of “The Lord of the Rings” and “The Hobbit,” John Howe, who designed the Dragon for their new automaton. The Imperial Dragon Automaton Red Gold – Cuprite is a harmonious blend of tradition and innovation, reflecting the aesthetic and symbolic codes of Chinese culture. The Dragon’s shape, horns, whiskers, and even the number of fingers follow Chinese painting techniques.

A Dial Steeped in Symbolism: On the dial, clouds symbolize the forces of nature, and every detail adheres to the richness of Chinese artistry. A masterpiece that captures the essence of Chinese New Year celebrations.

8. Arnold & Son – Luna Magna Red Gold “Year of the Dragon”

Arnold & Son marks the Year of the Dragon with the Luna Magna Red Gold “Year of the Dragon,” a limited edition comprising eight pieces. Incorporating fine watchmaking, miniature sculpture, and gemstone craftsmanship, this timepiece features an encounter between a dragon and the moon. The Dragon, sculpted from red gold, coils around the dial with meticulous hand-engraving, creating a celestial spectacle.

Mechanical Excellence and Astronomical Precision:Powered by the A&S1021 calibre, the watch offers a 90-hour power reserve and a regulating organ oscillating at a frequency of 3 Hz. The moon function, accessible via the crown, showcases Arnold & Son’s mastery of astronomical accuracy.

9. Bovet – The Récital 26 Chapter Two Golden Dragon

China’s most significant cultural icon, the Dragon, takes centre stage in Bovet’s masterpiece, the Récital 26 Chapter Two. Far from Western fire-breathing monsters, the Chinese Dragon embodies benevolence and magical powers, symbolizing courage, confidence, and success. Born in the Year of the Dragon, individuals like John Lennon, Bruce Lee, and Martin Luther King Jr. are believed to inherit these remarkable traits. Integrating a solid 18K gold dragon into the award-winning timepiece presented unique challenges for BOVET. Amidst complications like the Hour and Minute domed Dial, World Time Hemispheric Dial, and the patented BOVET flying tourbillon, the Technical Office carefully delineated the Dragon’s space. A commissioned sculptor and in-house hand-engravers worked meticulously, taking 40-50 hours to craft intricate details, including eyes, scales, claws, and whiskers. A fiery-red ruby set into the eye adds a final touch to the hand-engraved sculpture.

Dragons, rooted in mythology and symbolizing unity, trace back over 5,000 years to China’s Neolithic Age. The Year of the Dragon in 2024, from February 10th to January 28th, 2025, is anticipated to bring luck and power. The Récital 26 Brainstorm® Chapter Two, featuring Bovet’s patented double-sided flying tourbillon, celebrates the Year of the Dragon with exquisite craftsmanship and mechanical excellence. Limited to 12 pieces worldwide, it reflects the 12 months of the Dragon Year, inviting enthusiasts to dance with the Dragon’s symbolic power.

Embrace the Power of the Dragon in 2024

As the Year of the Dragon unfolds, these exceptional timepieces pay homage to Chinese culture, artistry, and symbolism. From traditional craftsmanship to avant-garde designs, each watch on our lucky list stands as a testament to the fusion of horology and cultural celebration. Whether it’s the precision of IWC Schaffhausen, the boldness of Bell & Ross, or the artistic mastery of Vacheron Constantin, these watches invite you to embrace the power and symbolism of the Dragon in 2024. May the Year of the Dragon bring you prosperity, luck, and the timeless beauty of these remarkable timepieces.

Watches and Wonders Geneva 2024

Posted on September 28, 2023 by Eyesontime

55 exhibiting Maisons, 3 days open to the Public

Taking place from April 9 to 15, 2024, the next Watches and Wonders Geneva promises to be a thrilling one, with an enhanced program at the Salon and In The City, specially designed for the general public. The focus will be on the visitor experience, as well as meaningful connection and interaction with the exhibiting Maisons. Several spaces have been expanded, allowing the event to host new brands and welcome the public over 3 full days!

Planning is already well underway for Watches and Wonders Geneva to ensure a unique week for the world of fine watchmaking, with a record 55 watch brands confirmed to take part in 2024. It’s a chance for industry professionals, connoisseurs and enthusiasts to come together, experience the latest products first-hand, engage and build meaningful connections. A new 7-day program has been designed with the Salon opening to the public from Saturday to Monday. Tickets can be purchased online from early February 2024, with student and weekend prices available.

The Watches and Wonders Geneva experience has been reimagined for 2024. It will now encompass two floors and feature new spaces for visitors to explore along with enhanced venues for meeting and discussion.

In addition to prestigious names such as Rolex, Cartier, Patek Philippe, IWC Schaffhausen and TAG Heuer, six new brands will be exhibiting for the first time, with Bremont on one side and Eberhard & Co, Gerald Charles, Nomos Glashütte, Norqain and Raymond Weil on the other. H. Moser & Cie. will also be making its return to the Carré des Horlogers.

The LAB, which serves as a window into the future of the industry, will take on a new dimension at the heart of the Salon, symbolically representing the importance of technological innovation within the manufactures. Here, startups, schools and engineers will reveal the secrets of tomorrow’s watchmaking. It’s an immersive, tactile and sensory experience for the curious and especially relevant to younger enthusiasts with career aspirations.

The heart of the City will be ticking even louder to the rhythm of watch movements, with a dynamic In The City program. A new Village Horloger will be created to showcase the wonders of fine watchmaking, its crafts, savoir-faire and talents. Major brands will also be joining the festivities with in-store activities featuring presentations and special exhibitions of their finest creations. The evening celebration – with its free concert – will be held on April 11 on the Quai Général-Guisan.

Watches and Wonders Geneva is aimed at all audiences and all ages, with a particular focus on younger generations who have shown a growing interest in the industry. The countdown begins as the whole city is getting ready to once again welcome the watchmaking event of the year!

Online ticketing early February 2024!

EXHIBITING MAISONS
A. LANGE & SÖHNE | ALPINA WATCHES | ANGELUS | ARNOLD & SON | BAUME & MERCIER | BEAUREGARD | BELL & ROSS | BREMONT | CARTIER | CHANEL | CHARLES ZUBER | CHARRIOL | CHOPARD | CHRONOSWISS | CYRUS GENÈVE | CZAPEK & CIE | EBERHARD & CO. | FERDINAND BERTHOUD | FREDERIQUE CONSTANT | GERALD CHARLES | GRAND SEIKO | GRÖNEFELD | H. MOSER & CIE. | HAUTLENCE | HERMÈS | HUBLOT | HYSEK | IWC SCHAFFHAUSEN | JAEGER-LECOULTRE | LAURENT FERRIER | LOUIS MOINET | MONTBLANC | NOMOS GLASHÜTTE | NORQAIN | ORIS | PANERAI | PARMIGIANI FLEURIER | PATEK PHILIPPE | PEQUIGNET | PIAGET | RAYMOND WEIL | REBELLION TIMEPIECES | RESSENCE | ROGER DUBUIS | ROLEX | RUDIS SYLVA | SPEAKE-MARIN | TAG HEUER | TRILOBE | TUDOR | U-BOAT | ULYSSE NARDIN | VACHERON CONSTANTIN | VAN CLEEF & ARPELS | ZENITH

Watches and Wonders back in Shanghai!

Posted on June 26, 2023 by Eyesontime

A few months after its master event in Geneva, Watches and Wonders is back on the road. It’s off to China, where the Salon will take place in Shanghai from September 13 to 17, 2023. This third edition will feature 14 exhibiting Maisons and for the first time, open its doors to the public over the weekend.

A showcase of creative and dynamic watchmaking, Watches and Wonders Shanghai confirms the event’s proximity to its audience, as well as its ability to promote the watchmaking industry, giving it visibility through a series of immersive experiences.

Lovers of fine watchmaking will once again gather at the West Bund Art Center within a completely redesigned Pavilion. The first three days will be reserved, by invitation only, for retailers, the press and the brands’ end customers, while the general public is expected to attend for the first time on September 16 and 17, 2023 to experience a journey into the heart of time. Tickets will be available from August via the official Watches and Wonders WeChat mini-program, priced at 150 RMB.

Around the true stars of watchmaking, Watches and Wonders Shanghai has built a 360° itinerary encompassing all its dimensions: themed conferences, expert panels, workshops, and presentations of extraordinary expertise. Among the highlights, the exhibition “What time is it?” by Karine Bauzin, will be travelling from Geneva with a selection of some 40 photos. In this ethnographic work, the Swiss artist and photographer questions our relationship with time through a universal gesture.

Rendezvous in Shanghai in September!

Website: watchesandwonders.com

Social media #watchesandwonders2023

Day 4 at Watches and Wonders

Posted on March 31, 2023 by Eyesontime

Our Watches and Wonders journey has been full of novelties and surprises! We’ve seen a plethora of unique timepieces from renowned brands.

ARNOLD & SON – Ultrathin Tourbillon Gold

The Ultrathin Tourbillon collection offers a new execution in 5N red gold with a subtle silver opaline dial and a refined mother-of-pearl subdial.

To give Ultrathin Tourbillon Gold a unique and refined design, Arnold & Son has focused on materials and techniques that highlight the precious appearance of this finely honed tourbillon.

CHARLES ZUBER- Perfos Karl

Charles Zuber presents a very high-quality aerial and contrasting creation: the PERFOS KARL. A skeletonised watch realised in collaboration with the Genevan guardian of traditional material work, Cédric Johner. True to the brand’s spirit, this exclusively limited edition offers 8 pieces of 39mm in 18-carat pink gold – all unique. Each watch is full of emotion and characterised by the uniqueness of its finishes.

Set with 84 saffron orange baguette-cut sapphires, totalling 2.42 carats, each movement has been entirely transformed by hand. The PERFOS KARL, with its meticulously chosen openwork, is pierced by emptiness and bathed in sunlight thanks to the warm-coloured precious stones. Sandwiched between two sapphire crystals, like two wide-open windows on the transformation of the 01 calibre, one can glimpse the mechanical anatomy that has been revealed under the bold and expert hands of Cédric Johner: the gear train is visible.

One can make out a ballet of chamfered, satin-finished and polished-angled components. Mechanical, with automatic winding by means of a bidirectional oscillating micromass in platinum set with 39 brilliant-cut orange sapphires totalling 0.1 carats, this three-hand calibre, initially made with 164 components and 33 jewels, naturally lent itself to future developments, such as skeletonisation. Several components have been modified and opened up, notably the plate, bridges and wheels of the gear train.

PIAGET Polo Perpetual Calendar Ultra-Thin – Obsidian

Ornamental stones have always been Piaget’s signature, celebrating their natural sense of mystery, strength, and vivid, intense hues. The dial emanates an emotion and intrigue. The new Piaget Polo Perpetual Calendar Obsidian has an iridescence due to the inclusions forming when the drops of mineral-rich sulfide liquid get trapped in the rock as it solidifies. Mother Nature makes these irregularities rare and every stone becomes unique. Piaget has paired this exceptional obsidian gemstone with a white gold case and a perpetual calendar, one of watchmaking’s most historic and emblematic complications. Thus giving the design an androgynous and sensuousness that is unparalleled.

The bezel carries forward Piaget’s love affair with coloured stones and is set with deep blue sapphires in mysteriously dark claws that enhance the allure of the dial. Limited to 18 collectable editions, this rare timepiece is a luxury of very few. It has an interchangeable rubber bracelet if you want to flaunt it daily.

ROGER DUBUIS – Excalibur Blacklight Spin-Stone™ Monobalancier

The fully integrated Manufacture is the birthplace of ground-breaking innovations, among them the uniquely shaped spinels named Spin-Stones™. Grading from red to blue and coated with SuperLumiNova, the stunning gems always shine in colour – by day, night, or under UV light-and give birth to the Excalibur Blacklight Spin-stone™ MB edition while taking colourful luminescence to new heights.

U-BOAT ITALO FONTANA CAPSULE 50MM T5 BK BE

REF. 8805

Seven years after the first launch, Italo Fontana brushes up this astonishing design with a new Capsule watch still drawing inspiration from the 30s bathyspheres. With a thick and domed sapphire crystal amplifying the view on the dark dial with a magnifying glass effect and sealed to the case through an external and independent bezel, the watch allows a long see-through slit with a view on the dial and running all around the watch circumference.

Limited edition to 90 pieces only, the Capsule watch features a grade 5 titanium case in 50mm size. Black dial with indexes and numbers treated in beige superluminova and the 24h indicator. Inside the watch, the precision of the Swiss movement with a Sellita SW200 automatic calibre is modified to the U-BOAT specifications, which beats at 28,800 vibrations per hour with a 41h power reserve.

ULYSSE NARDIN – Freak 2001

A FREAK IS BORN

Launched in 2001, the first Freak is recognised as the single most iconoclastic act of horological audacity in the history of modern watchmaking. As the first “hyperwatch” that heralded a new era, it smashed every convention known to watchmaking in its own inexorably freaky way. Featuring an ultramodern and disruptive design of the 12-hour tourbillon carrousel, it was the first timepiece ever with no crown, no dial and no hands. Movement is king. The rotation is given by the movement of the watch itself: a gear train and escapement revolve once every hour and indicate the minutes. The time is adjusted by rotating the bezel and the watch is regulated by a new miniaturised Dual Direct Escapement with the introduction for the first time ever of silicon escapement wheels. Silicon is light and elastic and has low-friction properties and high resistance. In 2001, adopting it in watchmaking was radical – and expensive. Fast-forward two decades and it is now mainstream.

The technical virtuosity of Ulysse Nardin, with a movement deconstructed to express time on its own, led a counterrevolution that has changed the face of watchmaking forever by rewriting its codes and fomenting a revolution on three fronts — design, mechanical and material. Being the first wristwatch wherein mechanics and aesthetics are virtually indistinguishable, the name Freak also pays tribute to Rolf W. Schnyder and Ludwig Oechslin, who were true geniuses and “freaks” in their own way, by revisiting the concept of a watch as if it had never existed before.

VAN CLEEF & ARPELS – Ludo Secret watch, diamonds

Van Cleef & Arpels reinterprets a Ludo watch from its patrimonial collection with new timepieces. In keeping with the Maison’s long-standing taste for mystery, the Ludo Secret watches preciously hide a dial-in guilloché white mother-of-pearl.

ZENITH- Pilot Big Date Flyback Ceramic

The new PILOT Big Date Flyback honours the aviation pioneers who dared to dream beyond the horizon. It reminds us that we can all pursue our dreams and rise to any challenge. This watch’s timeless design captures the spirit of these brave individuals who pushed boundaries and achieved greatness. It calls us all to take risks and reach our goals with passion and determination. In addition, many new functions are designed specifically for this PILOT collection.

The prominent oversized date display in the PILOT Big Date Flyback features a next-gen patented compliant mechanism that advances and stabilises both of the big date’s wheels in less than 0.03 seconds. Also, the flyback function allows the chronograph function to be reset to zero, making it easier for the PILOT’s operations and offering the possibility of recording consecutive times without stopping.

20 Days to Watches and Wonders 2022

Posted on March 10, 2022 by Eyesontime

The moment journalists, retailers and clients of the 38 exhibiting Maisons have been waiting for… Watches and Wonders Geneva will finally open its doors on 30 March 2022, for a week filled with exciting discoveries. A vast digital system has been set up to allow invited guests and the general public to follow online either live or via replay all the action of the Salon, which is already shaping up to be THE watch industry event of the year.

While the press, retailers and guests invited to the Salon can already plan their personalized program on the watchesandwonders.com platform, in Geneva the excitement is reaching a fever pitch. The set-up of the different exhibition areas is already underway to ensure that visitors can be welcomed while respecting health measures. In the surrounding manufactures and ateliers, the watchmakers are putting the final details to the new watches and jewelry collections that will be unveiled by the Maisons on March 30.

For its first physical event under the name Watches and Wonders Geneva – since last year’s event was entirely digital – the Salon will focus on major launches, previews, exceptional pieces and numerous new wonders. Aside from being featured in the Touch & Feel sessions, products will also be at the heart of discussions over many organized events, such as the Morning Show, the panel discussions and the innovative projects unveiled in the LAB.

Broadcast live from the Salon every morning at 8 am CET on the watchesandwonders.com platform and on its YouTube channel, The Morning Show will be presented this year by Olivia Chang, a renowned business journalist. She will host this first morning program with cross conversations between brand leaders and industry experts to follow the news of the Salon and decipher new trends. She will be back again at 7 pm CET on the Late Show, a new rendez-vous that will review the day’s highlights. Also broadcast live and in replay, the program will feature a different guest each day, who will be invited to share his or her favorites from the Salon. The Late Show will also offer a summary of the keynotes from the Maisons held in the Auditorium, along with highlights of the exceptional pieces being unveiled by the 38 exhibiting brands.

A daily 45-minute panel discussion, hosted by watchmaking experts and other influential personalities, will explore the issue of sustainable development in greater depth. This theme, a particularly hot topic at the moment, will be addressed from different angles, such as transparency, responsible sourcing, innovation and the circular economy. Broadcast live from the Salon at 1 pm CET on the watchesandwonders.com platform and on its YouTube channel, the program will also be available in replay.

Located in the center of the Salon, facing the Carré des Horlogers, the LAB has been designed as an ideas laboratory. This space, showcasing nearly 15 projects, will present the technological and digital innovations of the exhibiting Maisons. Highlighting eco- responsible sourcing practices, upcycling, the use of new materials, new energy sources and strategic partnerships with sustainable associations and organizations, the various initiatives will enable visitors to discover all these innovations and gain a better understanding of NFTs (Non-Fungible Token) and the world of metaverse.

Watches and Culture will also curate the ‘Time Design’ exhibition dedicated to the evolution of wristwatch design through the ages. Imagined as a journey through watchmaking creativity and illustrated by more than 100 timepieces presented in showcases designed by students of ECAL (École d’art de Lausanne), the event will also pay tribute to the work of Mr. Gérald Genta. Five pieces produced by students of the HEAD art & design school in Geneva will invite visitors to question the display of time, while an augmented reality experience will immerse the viewer in the history of a few watchmaking icons.

A broadcasting area consisting of two fully equipped studios will be available for the Maisons who wish to stay in touch with those journalists who are unable to travel to Geneva. In addition, booths equipped with a VISIODOME, a system that proved its worth last year as an optimized way of presenting products remotely, will allow the Maisons to share their latest creations with a larger audience.

Everyone is working hard to make this long-awaited edition the greatest watchmaking summit ever held in Geneva! Just 30 days to go before discovering new watches and jewelry releases, previews, major announcements, exceptional pieces and other innovations.

EXHIBITING MAISONS:

CARRÉ DES HORLOGERS:

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