India’s luxury watch journey reaches another defining milestone this September.
From 28 September to 1 October 2026, Mumbai will host the Grand Prix d’Horlogerie de Genève (GPHG) Exhibition, presented by Ethos. Recognised globally as the “Oscars of Watchmaking,” the travelling exhibition brings together the year’s finest nominated timepieces, offering collectors, enthusiasts and industry professionals a rare opportunity to experience contemporary haute horlogerie up close before the winners are announced in Geneva.
The exhibition reflects India’s growing stature in the international watch industry and highlights the country’s rapidly expanding community of knowledgeable collectors. Over four days, visitors will have the opportunity to discover exceptional creations that showcase innovation, craftsmanship and mechanical excellence from some of the world’s most celebrated watchmakers.
A Rare Encounter with the World’s Finest Timepieces
Unlike the awards ceremony itself, the travelling GPHG Exhibition allows watch enthusiasts to experience the shortlisted watches firsthand. The Mumbai showcase will feature finalists across multiple award categories, ranging from complicated mechanical masterpieces and sports watches to artistic métiers d’art creations and groundbreaking independent watchmaking.
For many collectors, this is a unique chance to compare some of the year’s most significant horological creations side by side, all under one roof.
Why Mumbai Matters
India has steadily emerged as one of the most exciting luxury watch markets in the world. A new generation of collectors, increasing appreciation for independent watchmakers and growing demand for high-end Swiss timepieces have transformed the country into an important destination for global maisons.
Bringing the GPHG Exhibition to Mumbai is recognition of this momentum. It demonstrates the confidence that the international watch industry has in India’s collector community while creating a platform for enthusiasts to engage more deeply with contemporary watchmaking.
Ethos Continues to Shape India’s Watch Culture
As India’s leading luxury watch retailer, Ethos has consistently invested in building awareness around fine watchmaking through exhibitions, educational initiatives and partnerships with global brands.
Hosting the GPHG Exhibition further strengthens that commitment, giving Indian audiences direct access to watches that represent the very best of modern horology and reinforcing India’s place within the global watchmaking conversation.
A Must-Visit Event for Every Watch Enthusiast
Whether you’re a seasoned collector, an aspiring enthusiast or simply fascinated by mechanical craftsmanship, the GPHG Exhibition promises an extraordinary experience.
From 28 September to 1 October 2026, Mumbai becomes a destination where innovation, artistry and centuries of watchmaking tradition come together, offering a glimpse into the future of haute horlogerie.
BOMBERG has unveiled the new METROPOLIS collection. A fresh and stunning automatic collection to pay homage to the most iconic cities around the world. Cities that have a special place in BOMBERG´s heart and soul. Cities that have welcomed BOMBERG with their unique spirit, leaving a mark on the products, designed to be used by their discerning citizens, who share our vision of refined elegance with a sense of independence that refuses to be bound by conventions. Each watch in the collection is crafted to reflect the unique character and spirit of its respective city, with design elements and details that evoke the energy and style of each urban center. The Metropolis watch collection is a perfect choice for those who appreciate both the technical precision of a fine Swiss Made timepiece and the cultural richness of the world’s great cities.
Metropolis collection presents some unique features:
● DLC COATING: All the black parts & the metal bracelet of this incredible collection come with a special DLC coating. DLC Coating stands for diamond-like carbon coating and is a nano-composite coating that has some unique properties of the natural diamond such as excellent chemical resistance, high hardness & low friction coefficient.
● SWISS AUTOMATIC MOVEMENT: all the timepieces integrate a Sellita SW200 automatic Swiss Made movement with 41 hours power reserve.
● SCREWED-DOWN CROWN: not only aesthetically pleasing but also practical and comfortable. The Metropolis collection case (BOMBERG BOLT-68 NEO) presents a screwed-down crown at 12h. The innovative position gives freedom to the wrists without sacrificing the elegant look.
● SUPER LUMINOVA: the indexes, the hands and the skull dials showcase a powerful super luminova who makes the watches legible even in the middle of the night.
6 METROPOLIS. 12 WATCHES. 1 tour around the world to discover BOMBERG most beloved cities
AUTOMATIC METROPOLIS MEXICO CITY
Bright, colorful, and flashy, Mexico City is a vibrant metropolis that screams, “live for the moment”! To celebrate this inimitable city with wonderful people who fully embraces the brand spirit, BOMBERG created three timepieces featuring the quintessential symbol: the skull. A daily reminder to seize the day and live life to the fullest. The powerful Luminova on the skull, the motif in relief and the DLC coating confer to this classic timepiece a modern and ecstatic look in pure BOMBERG style.
Mexico City Special Skull Box
That is why Metropolis Mexico City watches come with an extraordinary skull box. The watch pouch is placed in a regal black skull box. The box is lightweight & travel friendly and can be used to store your watch during your tour around BOMBERG most beloved Metropolis!
AUTOMATIC METROPOLIS MIAMI
Miami, the city where BOMBERG´s American Dream began. When designing the METROPOLIS collection, BOMBERG wanted to incorporate its beloved Miami lifestyle into a bold and classic timepiece line. Two things that epitomize the iconic coastal city are sunlight and blue skies—both of which dominate the color palette of the Miami watches. These extraordinary timepieces offer the perfect combination of casual sophistication and outdoorsy luxury for an active lifestyle.
AUTOMATIC METROPOLIS SHANGHAI
As one of the most iconic and dynamic cities in the world, Shanghai is known for its historic culture and modern architecture. Two bubbling timepieces from the Metropolis collection reflect these values by bringing a classic, elegant spirit. In their designs and craftsmanship, the watches capture the essence of this city, where BOMBERG can freely express creativity, independence, and sophisticated charm. These fresh and bold timepieces exude classic elegance with its gold accents on a classic black dial. The perfect blend of classic details and Swiss Made quality.
AUTOMATIC METROPOLIS DOHA
Vibrant and bustling, Doha is the Arabian city that welcomed BOMBERG to the Middle East with open arms. These two watches were created to celebrate a fast-paced city that is as rewarding as it is cutting edge. With its bold design, captivating red accents, and cutting edge technology, and the Special DLC (diamond like carbon) technology coating on their black parts, these Swiss made unique timepieces are fresh, colorful, and sophisticated. As the city they pay homage to.
AUTOMATIC METROPOLIS GENEVA
The cradle of Swiss watchmaking, BOMBERG´s heritage and home. The place where BOMBERG´s revolution started. Classic, traditional, and luxurious, this superb timepiece exudes sophistication. The “grand-tapisserie” motifs in relief on the dial, the stainless-steel case standing out against the green backdrop and the Swiss Made mastery celebrates the birthplace of the brand.
AUTOMATIC METROPOLIS TAIPEI
The Metropolis Taipei timepiece is colorful, young & energetic as one of BOMBERG’s most beloved cities: Taipei. The dial is brought to life with a bright and colorful motif in relief. Vibrant hands, numerals, and BOMBERG lettering of rainbow hues on the dial and the bracelet stand out against a black backdrop, giving this classic timepiece a modern and joyful look. The black case and the pin buckle come with a special DLC (diamond-like carbon) coating which confers high resistance and durability.
About BOMBERG
Founded in 2012 by Rick De La Croix, who wanted to go beyond the limits and conventions set by traditional watchmaking industry whilst creating superior products, BOMBERG embraces the free and insurgent spirit of millions of people around the world who dare to be different and create their own unusual rules. By combining extraordinary Swiss research and engineering in watchmaking and a unique inspiration BOMBERG is making its way off the beaten track of traditional industry, creating watches for people who are cool, creative, and confident, all over the world in Latin America (its driving markets, notably Mexico, where the brand is already the fifth preferred lifestyle watch brand), the USA, Asia, and Europe. All BOMBERG watches are SWISS MADE, with a powerful legacy of craftsmanship and an irrefutably prodigious reputation. Dare to be different.
Dare to be extraordinary. Just live your life. Your way.
The excitement was palpable and there was a buzz in the city of Geneva which woke up to the first day of Watches and Wonders. This was the day everyone was looking forward to since 2020. The wonderful novelties that were unveiled at Watches and Wonders on day 1 were long awaited. The watch was on.
All the brands were eager to welcome trade partners and watch enthusiasts and the visitors were equally elated to see the wonderful novelties displayed in all their splendor. The fruit of the hard labor was ripe, and all the innovations were ready to see the lights.
The convention was kickstarted with a beautiful opening ceremony and several brands had keynote addresses. But the moment the novelties were unveiled the magic began.
The first day saw a mix of brands and here’s a rundown on day one at the most happening event.
Armin Strom: Orbit
What is unique about this spectacularly beautiful piece?
It is the world’s first watch with an on-demand date indicated on the bezel. The pusher at 10 when pushed shows the date on the bezel for a few seconds. The date hand when in the stationary mode, remains in its fixed position pointing at 12 o’clock.
Their signature bridges, hold the micro-rotor at the one o’clock position, and the equal force barrel at the 6 o’clock position. The watch comes with transparency that is unique in the watch industry highlighting the inner workings of mechanical watchmaking on the dial-side. It comes with an integrated bracelet and a contrasting ceramic bezel. A sport-chic watch that is flaunt-worthy.
The Alpine Eagle flying tourbillion is a watch made in Lucent Steel making it 50% harder and more luminous. The well-highlighted flying tourbillon placed at 6 o’clock has no upper bridge and you can see right through to the movement.
The brushed dial starts at the tourbillion moving outwards. With an integrated bracelet, the watch is simple and yet a delightful piece.
A comeback after a century, in an art-deco design, rectangular and true to its vertical brancards design the Tank Chionese is as simple and elegant as they come. With two additional brancards across the top and bottom of the square case, it evokes the portico design.
In a beautifully polished gold case, its iconic design and shape with “chemin de fer” and the hidden Cartier signature it is a watch that puts geometry in fashion.
As part of the Cartier Privé collection, there are six models in this collection. Three models, in yellow gold, rose gold, and platinum. Made to a limited 150 pieces per model. There are also additional 3 models with see-through dials and skeletonized movements. The traditional Chinese window designs are eye-catching and made in a limited quantity of 100 pieces each.
IWC Schaffhausen; Pilot’s Chronograph Top Gun Edition Woodland
IWC has new models in its Pilot’s Chronograph Top Gun Edition. We are going to talk about Woodland here. Featuring in sombre green ceramic with Ceratanium® at the case back and the pushers this watch looks as cool as the forests the pilots fly over. It is a double pusher chronograph, with the 30-minute and hour counter on the dial.
The indices look green but look nicely lit. Following the monochromatic design, the rubber strap continues to run in green with a fabric inlay. Each of the two models will be made in a quantity of 1,000 pieces.
A grade 5 Titanium, case making this an extremely light watch. The dial is in a blue gradient starting with a lighter centre and growing outwards to a darker blue. The assegai watch hands go so well with white gold indices adding to the elegance of the watch.
At the back is a see-through manual winding movement hand-finished and refined.
Tag Heuer forays into its first solar-powered watch with a TH50-00 caliber.
The dial is transparent and allows the sunlight to enter the movement to power it up. Just two minutes in full sunlight can power it up for a day. It also lightens up the Super-Luminova that features on the carbon bezel as well as indices. If the timepiece stops working exposure of 10 seconds to sunlight can restart the watch.
A sporty watch that professional divers can take down to the depth of 200 meters. Comes with a power-saving mode.
While the 38 exhibiting Maisons are not giving any secrets away as they wait for Watches and Wonders Geneva to unveil their new products, work is gathering pace in Geneva. While the set-up of the physical event will begin soon, the press, retailers and guests will have access to the private area of the watchesandwonders.com platform to plan their personalised programme. The press presentations, which have been entirely redesigned so that they can be followed either in-person or online, will focus on products. Also rich in new events, live broadcasts, discussion panels, exhibition, the week promises to be dense and exciting.
The press programme will include three new presentation formats, to enable members of the most important international media to keep abreast of the news, both online and at the Salon. Throughout the week, the exhibiting Maisons will hold Keynote sessions in the Auditorium. Announcements and speeches, mostly by brand leaders and ambassadors, will be broadcast live to the general public on the watchesandwonders.com platform and on social media. Meetings with large groups of journalists will be replaced by ‘Touch & Feel’ sessions of around ten people, a much more confidential format putting products and discussions at centre stage. Digital Product presentations will enable journalists who cannot travel to Geneva to keep on top of all the watch and jewellery news remotely.
A broadcasting area of two fully equipped studios will also be available for the Maisons. All online content will be accessible at any time on demand.
For its second edition, the Morning Show will be broadcast live from the Salon every morning at 8.30 am. The programme will include highlights of the day and cross- conversations between brand managers and experts to follow the news and decipher new trends. Every day at around 6:30 pm, a second programme, the Late Show, will cover many topics including a summary of the day’s Keynote sessions and showcase exceptional objects selected from the 38 exhibiting Maisons.
Six 45-minute panel discussions will address the issue of eco-responsibility from different angles. Designed by Watches and Culture, this programme, available online and on demand, will be hosted by high-profile industry figures and watchmaking experts.
Watches and Culture will also curate the ‘Time Design’ exhibition dedicated to the evolution of wristwatch design through the ages. A tribute will be paid to the work of Mr. Gérald Genta through a selection of drawings and emblematic pieces.
Watches and Wonders Geneva will open on 30 March at Palexpo and online. Highlights include numerous watch and jewellery launches, previews, exceptional pieces and craftsmanship presented by the 38 exhibiting Maisons, all committed to making this event a great watchmaking summit!
