India’s luxury watch journey reaches another defining milestone this September.

From 28 September to 1 October 2026, Mumbai will host the Grand Prix d’Horlogerie de Genève (GPHG) Exhibition, presented by Ethos. Recognised globally as the “Oscars of Watchmaking,” the travelling exhibition brings together the year’s finest nominated timepieces, offering collectors, enthusiasts and industry professionals a rare opportunity to experience contemporary haute horlogerie up close before the winners are announced in Geneva.

The exhibition reflects India’s growing stature in the international watch industry and highlights the country’s rapidly expanding community of knowledgeable collectors. Over four days, visitors will have the opportunity to discover exceptional creations that showcase innovation, craftsmanship and mechanical excellence from some of the world’s most celebrated watchmakers.

A Rare Encounter with the World’s Finest Timepieces

Unlike the awards ceremony itself, the travelling GPHG Exhibition allows watch enthusiasts to experience the shortlisted watches firsthand. The Mumbai showcase will feature finalists across multiple award categories, ranging from complicated mechanical masterpieces and sports watches to artistic métiers d’art creations and groundbreaking independent watchmaking.

For many collectors, this is a unique chance to compare some of the year’s most significant horological creations side by side, all under one roof.

Why Mumbai Matters

India has steadily emerged as one of the most exciting luxury watch markets in the world. A new generation of collectors, increasing appreciation for independent watchmakers and growing demand for high-end Swiss timepieces have transformed the country into an important destination for global maisons.

Bringing the GPHG Exhibition to Mumbai is recognition of this momentum. It demonstrates the confidence that the international watch industry has in India’s collector community while creating a platform for enthusiasts to engage more deeply with contemporary watchmaking.

Ethos Continues to Shape India’s Watch Culture

As India’s leading luxury watch retailer, Ethos has consistently invested in building awareness around fine watchmaking through exhibitions, educational initiatives and partnerships with global brands.

Hosting the GPHG Exhibition further strengthens that commitment, giving Indian audiences direct access to watches that represent the very best of modern horology and reinforcing India’s place within the global watchmaking conversation.

A Must-Visit Event for Every Watch Enthusiast

Whether you’re a seasoned collector, an aspiring enthusiast or simply fascinated by mechanical craftsmanship, the GPHG Exhibition promises an extraordinary experience.

From 28 September to 1 October 2026, Mumbai becomes a destination where innovation, artistry and centuries of watchmaking tradition come together, offering a glimpse into the future of haute horlogerie.