Half a century after its debut, the TAG Heuer Monza returns in a limited edition inspired by one of the Maison’s most celebrated racing chronographs. The TAG Heuer Monza Flyback Chronograph combines the collection’s motorsport heritage with contemporary materials, purposeful design and mechanical precision.
Presented ahead of the FORMULA 1 PIRELLI GRAN PREMIO D’ITALIA 2026 in Monza, the new anniversary edition pays tribute to the original 1976 model while embracing the technical expertise and design language of today’s TAG Heuer. Only 500 numbered pieces will be produced, bringing together fifty years of racing history in a chronograph designed for modern performance.
Born on the Circuit
The history of the TAG Heuer Monza is closely connected to Formula 1® and Ferrari. In 1971, Heuer became the Official Timekeeper of Scuderia Ferrari, becoming the first watchmaker to partner with a Formula 1® team. Four years later, Niki Lauda secured the Formula 1® World Championship, bringing Ferrari its first Drivers’ title since 1964.
To celebrate this achievement, Heuer introduced the Monza collection in 1976. The chronograph immediately stood apart through its distinctive racing appearance and character. Its bold personality and close connection with motorsport established the Monza as one of the Maison’s most recognizable chronographs. Over subsequent decades, the collection evolved through successive interpretations reflecting the technical progress and creative direction of their respective eras.
For its fiftieth anniversary, the TAG Heuer Monza enters a new chapter. The limited edition draws inspiration from the collection’s visual identity while building upon the contemporary TAG Heuer Monza Flyback Chronograph introduced in 2023. The result honors an important moment in the Maison’s history while expressing its current vision of performance and precision.
Engineered for Today’s Race
The TAG Heuer Monza Flyback Chronograph offers a contemporary interpretation of one of the Maison’s distinctive racing chronographs. Its design combines modern materials, purposeful details and mechanical precision while preserving the visual cues that have defined the collection for five decades.
At its center is a 42 mm forged carbon case. Recognized throughout modern motorsport for its exceptional strength and remarkably low weight, forged carbon provides wearing comfort while creating a unique marbled texture. As a result, each watch has its own individual appearance. The cushion-shaped case introduced with the contemporary TAG Heuer Monza reinforces the watch’s sporting character and its connection to modern racing technology.
The case is complemented by a carbon fixed bezel and a domed sapphire crystal with double anti-reflective treatment. The watch also features a carbon crown at 3 o’clock, black DLC steel round push buttons at 2 and 4 o’clock, and a black DLC titanium-grade 2 screwed case back carrying the limited-edition engraving. Water resistance is rated at 100 meters.
A Dial Inspired by the Original Monza
The black matte dial introduces design elements inspired by the original 1976 Heuer Monza while remaining rooted in contemporary watchmaking. Matte black chronograph counters contrast with the dial to maximize legibility, while red accents recall the historic color signatures of the collection.
White lacquered hour and minute hands are treated with white SuperLumiNova® for readability. The dial layout includes a black matte minute chronograph counter with a red lacquered hand at 3 o’clock, a black matte permanent seconds indicator with a white lacquered hand at 6 o’clock, and an angled date aperture at 9 o’clock. A red lacquered central chronograph hand adds another distinctive detail.
Framing the dial is a black flange featuring both a tachymeter and pulsometer scale, referencing the functional origins of the chronograph.
The TH20-12 Flyback Chronograph
Through the sapphire crystal case back, the TAG Heuer Monza Flyback Chronograph reveals the COSC-certified manufacture Calibre TH20-12. The movement incorporates a flyback chronograph function, allowing consecutive timing intervals to be measured without interrupting the chronograph.
A single press resets and restarts the timing sequence, making the complication particularly valuable in motorsport, where fractions of a second matter.
The watch is completed by a black perforated calfskin leather strap with red stitching, a detail described by TAG Heuer as a subtle reference to the world of classic motor racing. The strap is paired with a black DLC titanium-grade 2 sandblasted folding clasp with double safety pushbuttons.
A Limited Edition of 500 Pieces
The TAG Heuer Monza Flyback Chronograph is presented as a limited edition of only 500 numbered pieces, reinforcing its position within the Maison’s collector-focused chronograph offerings. The case back carries an individual limited-edition engraving in the format XXX/500.
The model is identified as CR5092.FC8372 and measures 42 mm in diameter. It is powered by Calibre TH20-12 and features a black matte dial, carbon case and bezel, sapphire crystal, and black perforated calfskin leather strap with red stitching.
Fifty Years on the Racing Line
Unveiled during one of the most anticipated weekends of the Formula 1® season, the TAG Heuer Monza Flyback Chronograph continues the connection between the Maison and motor racing. Fifty years after the original TAG Heuer Monza celebrated a World Championship victory, the anniversary edition carries that story forward with a contemporary flyback chronograph focused on performance, precision and racing heritage.
TAG Heuer Monza Flyback Chronograph (42mm)
CR5092.FC8372
Movement
Caliber TH20-12
Dial
Black matte dial
Black flange with pulsometer, tachymeter 2 counters :
– 3 o’clock : black matte minute chronograph counter ; red lacquered hand
– 6 o’clock : black matte permanent second indicator ; white lacquered hand
White indexes printed with white Superluminova®
Hour and minute hands with black and white lacquer with white Superluminova®
Red lacquered central chronograph hand
White TAG HEUER printed logo
9 o’clock angled date
“MONZA”, “OFFICIALLY CERTIFIED CHRONOMETER”, “FLYBACK “ & “SWISS MADE” printed
Case 42 mm diameter Carbon case
Carbon fixed bezel Domed sapphire crystal with double anti-reflective treatment Carbon crown at 3 o’clock Black DLC steel round push button at 2 o’clock Black DLC steel round push button at 4 o’clock Black DLC titanium-grade 2 screwed case back with limited edition engraving (XXX/500)
Water resistance : 100 meters
Bracelet Black perforated calfskin leather strap with red stitching Black DLC titanium-grade 2 sandblasted folding clasp with double safety pushbuttons
TAG Heuer, the Swiss Luxury Watchmaker synonymous with daring innovation and precision craftsmanship-proudly releases an exciting evolution of a timeless icon: the TAG Heuer Carrera Day-Date. This launch marks an elevation and a distinctive evolution of a timepiece that is deeply rooted in motor racing heritage and renowned for its timeless look, exceptional performance, and enduring connection to the world’s most celebrated drivers. With six stunning new models, TAG Heuer blends tradition with modernity, offering an array of choices that reflect the brand’s ongoing commitment to excellence in watchmaking.
The TAG Heuer Carrera Day-Date has long been a cornerstone of TAG Heuer’s portfolio, celebrated as one of the brand’s staple timepieces. With its understated elegance and dependable functionality, it has earned a place on the wrists and hearts of many. Recognizing the importance of this model, TAG Heuer has reimagined the Carrera Day-Date to elevate it further, incorporating upgrades with manufacture movement, refined aesthetics, and an expanded range of options that meet diverse customer desires.
A Story Rooted in the Love for Racing
To understand the significance of the TAG Heuer Carrera, one must go back t o the early 1960s, when Jack Heuer envisioned a watch that would reflect his love for motorsport. Inspired by the legendary Carrera Panamericana Road race in Mexico held in the 1950s — a treacherous event celebrated for its daring and glory-Jack Heuer sought to create a timepiece that captured the spirit o f the drivers who braved it. He wanted legibility, precision, and practicality: a watch that could withstand the adrenaline of competition while being effortlessly elegant. The TAG Heuer Carrera was born in 1963. With its clean lines and innovative chronograph design, it quickly became synonymous with the golden age of racing. But what cemented its place in the world of motorsport was Jack Heuer’s clever decision to present Heuer watches to drivers, including gold Heuer Carreras. These watches, worn by some of the most iconic figures in Motor racing and beyond, quickly became symbols of success – and in some cases, good fortune too.
One of the most remarkable examples of the TAG Heuer Carrera’s “Success Watch” status came with the launch of the TAG Heuer Carrera reference 1158 in 1970. Introduced to celebrate Heuer’s listing on the Swiss stock exchange, this watch would be worn by members of the Heuer family, including Jack Heuer himself. What followed was a period of great success for the brand, highlighted by a timing deal with Ferrari in 1971 – a partnership that ultimately saw Niki Lauda crowned Formula 1 World Champion in 1975. The TAG Heuer Carrera’s fortune-infused journey continued as these watches were seen on the wrists of racing greats. In 1971, legendary driver Mario Andretti received his own gold Heuer Carrera. The following year, as if imbued with the watch’s winning spirit, Ferrari dominated the 1972 World Sportscar Championship, with Andretti securing victories at Daytona, Sebring, Brands Hatch, and Watkins Glen. The TAG Heuer Carrera became an emblem of triumph, an unspoken token of luck for those who wore it.
Throughout the golden era of Formula 1, as drivers crossed the finish line to the roar of the crowd, they were adorned a crown of laurels — a timeless symbol of victory and excellence — and the TAG Heuer Carrera was a defining part of these memorable moments, gracing the wrists of champions. Swedish Formula 1 legend Ronnie Peterson, the “SuperSwede,” and modern-day champion Max Verstappen are also among the extraordinary athletes who have cemented the connection between the TAG Heuer Carrera and the world of motor racing. Seen wearing TAG Heuer watches during their victories, they further represented the TAG Heuer Carrera’s legacy as a symbol of precision, achievement, and triumph. Now, in 2025, TAG Heuer continues to honor this rich heritage b y celebrating the TAG Heuer Carrera’s deep connection to motor racing’s historical moments with the TAG Heuer Carrera Day-Date. Building on its storied past, the collection reflects the spirit of success and surpassinh one’s limits that has defined the TAG Heuer Carrera for generations.
A Collection for Every Taste and Occasion
The new TAG Heuer Carrera Day-Date collection has been designed with versatility and individuality in mind. With six models featuring distinct dials, materials, and straps, TAG Heuer ensures there is a TAG Heuer Carrera Day-Date for every occasion and preference. Bold colors, refined finishes, or practical functionality, the collection offers a watch that speaks to everyone while remaining rooted in the timeless DNA of the TAG Heuer Carrera. The dials give each piece of the collection its own unique personality. The signature TAG Heuer Carrera blue model features a sunray-brushed finish that exudes classic elegance, while the smokey red opaline dial adds a sophisticated, more modern touch. For those who favor understated refinement, the black opaline dial is an elegant choice offered in steel bracelet and an alternative steel and 18K 5N rose gold fine brushed bracelet configuration. Adding further versatility, the collection includes a black grained dial model, distinguished by its striking red lacquered central hand and vivid touches of blue on the dial, bringing sporty and dynamic elements. Carefully chosen details such as rhodium-plated o r 18K 5N rose gold plated hands and indexes elevate the aesthetics.
Particularly noteworthy is the TAG Heuer Carrera Date Twin-Time, which takes center stage. The teal—a hue inspired by the racing livery of motorsport’s golden age – sunray-brushed dial is complemented by a two-tone flange in teal and silver, creating a n immediate visual impact. The red-tipped GMT hand – inspired by the TAG Heuer Carrera GMT from the brand’s heritage – is a discreet nod to connoisseurs, its shape subtly echoing the precision of watchmaking tools like the watchmaker’s tweezers. Paired with rhodium-plated Arabic numerals, it adds a layer of functionality, making this watch a sophisticated and practical choice for global travelers.
Precision and Comfort on a Wrist
While the TAG Heuer Carrera Day-Date’s silhouette remains instantly recognizable, TAG Heuer has introduced subtle yet impactful enhancements. The three-dimensional dial design has been meticulously crafted, with each detail enhancing readability, such as the larger, more spaced-out markings, all while maintaining a stylish look. The day-date function is central to this timepiece and on certain watches, the tone-on-tone date disk is seamlessly integrated into the dial, with a triangular highlighter adding a playful touch of modernity.
TAG Heuer has also focused on wearability, rethinking the bracelet and strap options to align with contemporary needs. The steel bracelet now has a new quick-change link system. It will allow wearers to adjust the size effortlessly at home, without the need for tools. This user-friendly feature, combined with the bracelet’s tapered, flexible design, ensures that it is both practical and elegant. Meanwhile, the leather strap on the black fine grained dial timepiece has been given a fresh definition, with visible light blue linings along the sides that add a subtle but impactful visual signature.
The TAG Heuer Carrera Date Twin-Time will come with the steel iconic TAG Heuer Carrera H bracelet, with the new easy link change system and double folding clasp.
The Mechanics Behind the Watch
The new TAG Heuer Carrera Day-Date is powered by the manufacture movement TH31. The TH31-02 and the TH31-03 (for the Twin-Time), co-developed with AMT and produced exclusively for TAG Heuer, deliver an impressive 80-hour power reserve, and come with a five – year extended warranty. They also feature high-end finishings, including a shield-shaped oscillating mass visible through the caseback, adding an extra layer of craftsmanship for collectors and enthusiasts. Maintaining the comfort and wearability that have made the TAG Heuer Carrera a perennial favorite, the bezel geometry has been updated for a thinner, more refined shape, resulting in a wider crystal opening that enriches the dial’s overall presence for an increased legibility. The dial construction has also been reimagined, with a three-dimensional aspect inspired by the TAG Heuer Carrera Glassbox. This gives the watch a greater sense of depth and balance while improving legibility.
The Victory Wreath engraving on the caseback is a subtle yet meaningful addition, linking each TAG Heuer Carrera Day-Date to the collection’s racing history while also serving as a token of luck for its wearer. This symbol of success and accomplishment connects the watch to the achievements of the past, offering wearers a tangible reminder of the TAG Heuer Carrera’s mixed with a subtle success watch for their journey. The TAG Heuer Carrera Day-Date stands as a timeless reminder of triumph, precision, and excellence-qualities that have defined the TAG Heuer name for generations. From the crown of laurels of racing’s golden era to the bold reinvention of this iconic timepiece, it celebrates achievements.
Now, as it evolves for a new era, one question remains: WHOSE NEXT VICTORY WILL IT WITNESS?
TAG Heuer Carrera Day-Date
WDA2110.FC6614
Movement
Calibre TH31-02
Functions
Hours, minutes, seconds, day, date
Dial
Black grained dial
Black grained flange with 60 second / minute scale
Rhodium plated faceted; polished applied indexes
Rhodium plated faceted; polished hour and minute hands with white Super-
LumiNova®
Red lacquered central hand
Rhodium plated polished TAG Heuer applied logo
30’clock day and date window
“CARRERA”, “AUTOMATIC”, “SWISS” printed
Case
41mm diameter
Steel fine brushed, polished case
Steel polished fixed bezel
Beveled, domed sapphire crystal with double anti-reflective treatment
Steel polished crown at 3 o’clock
Steel screw-down sapphire caseback
Water resistance: 100 meters
Bracelet
Perforated black calfskin strap with light blue lining
Fine brushed; polished double folding clasp & double safety push-buttons;
TAG Heuer shield
Dimensions
Lug-to-lug: 47,5 mm
Thickness: 12,57 mm
Availability
April 2025
Estimated SRP
3’900 CHF
TAG Heuer Carrera Day-Date
WDA2111.BA0043
Movement
Calibre TH31-02
Functions
Hours, minutes, seconds, day, date
Dial
Black opalin dial
Black flange with 60 second / minute scale
18K 5N rose gold plated polished applied indexes
18K 5N rose gold plated polished hour and minute hands with white Super-
LumiNova®
18K 5N rose gold plated polished central hand
18K 5N rose gold plated polished TAG HEUER applied logo
3 0’clock day and date window
“CARRERA”, “AUTOMATIC”, “SWISS” printed
Case
41mm diameter
Steel fine brushed, polished case
Steel polished fixed bezel
Beveled, domed sapphire crystal with double anti-reflective treatment
Steel polished crown at 3 o’clock
Steel screw-down sapphire caseback
Water resistance: 100 meters
Bracelet
Steel fine brushed; polished 3 rows bracelet with easy to remove adjustment links
Steel fine brushed; polished double folding clasp with double safety push-buttons;
TAG Heuer shield
Dimensions
Lug-to-lug: 47,5 mm
Thickness: 12,57 mm
Availability
April 2025
Estimated SRP
4’300 CHF
TAG Heuer Carrera Day-Date
WDA2111.BD0001
Movement
Calibre TH31-02
Functions
Hours, minutes, seconds, day, date
Dial
Black opalin dial
Black flange with 60 second / minute scale
18K 5N rose gold plated polished applied indexes
18K 5N rose gold plated polished hour and minute hands with white Super-
LumiNova®
18K 5N rose gold plated polished central hand
18K 5N rose gold plated polished TAG HEUER applied logo
3 0’clock day and date window
“CARRERA”, “AUTOMATIC”, “SWISS” printed
Case
41mm diameter
Steel fine brushed, polished case
Steel polished fixed bezel
Beveled, domed sapphire crystal with double anti-reflective treatment
Steel polished crown at 3 o’clock
Steel screw-down sapphire caseback
Water resistance: 100 meters
Bracelet
Steel and 18K 5N gold fine brushed; polished 3 rows bracelet
Steel fine brushed; polished double folding clasp with double safety push-buttons;
TAG Heuer shield
Dimensions
Lug-to-lug: 47,5 mm
Thickness: 12,57 mm
Availability April 2025
Estimated SRP
8’250 CHF
TAG Heuer Carrera Day-Date
WDA2112.BA0043
Movement
Calibre TH31-02
Functions
Hours, minutes, seconds, day, date
Dial
Blue sunray brushed dial
Blue flange with 60 second / minute scale
Rhodium plated faceted; polished applied indexes
Rhodium plated faceted; polished hour and minute hands with white Super-
LumiNova®
Rhodium plated faceted; polished central hand
Rhodium plated polished TAG HEUER applied logo
30’clock day and date window
“CARRERA”, “AUTOMATIC”, “SWISS” printed
Case
41mm diameter
Steel fine brushed, polished case
Steel polished fixed bezel
Beveled, domed sapphire crystal with double anti-reflective treatment
Steel polished crown at 3 o’clock
Steel screw-down sapphire caseback
Water resistance: 100 meters
Bracelet
Steel fine brushed; polished 3 rows bracelet with easy to remove adjustment links
Steel fine brushed; polished double folding clasp with double safety push-buttons;
TAG Heuer shield
Dimensions Lug-to-lug: 47,5 mm
Thickness: 12,57 mm
Availability
April 2025
Estimated SRP
4’100 CHF
TAG Heuer Carrera Day-Date
WDA2113.BA0043
Movement
Calibre TH31-02
Functions
Hours, minutes, seconds, day, date
Dial
Smokey red opalin dial
Black flange with 60 second / minute scale
Rhodium plated faceted; polished applied indexes
Rhodium plated faceted; polished hour and minute hands with white Super-
LumiNova®
Rhodium plated faceted; polished central hand
Rhodium plated; polished TAG HEUER applied logo
30’clock day and date window
“CARRERA”, “AUTOMATIC”, “SWISS” printed
C a s e
41mm diameter
Steel fine brushed, polished case
Steel polished fixed bezel
Beveled, domed sapphire crystal with double anti-reflective treatment
Steel polished crown at 3 o’clock
Steel screw-down sapphire caseback
Water resistance: 100 meters
Bracelet
Steel fine brushed; polished 3 rows bracelet with easy to remove adjustment links
Steel fine brushed; polished double folding clasp with double safety push-buttons;
TAG Heuer shield
Dimensions
Lug-to-lug: 47,5 mm
Thickness: 12,57 mm
Availability
April 2025
Estimated SRP
4’100 CHF
TAG Heuer Carrera Date Twin-Time
WDA2114.BA0043
Movement
Calibre TH31-03
Functions
Hours, minutes, seconds, date, GMT
Dial
Teal color sunray brushed dial
Silver, teal green color flange with 24 hour scale
Rhodium plated faceted; polished applied numerals
Rhodium plated faceted; polished hour and minute hands with white Super-
LumiNova@
Rhodium plated faceted; polished central hand
Rhodium plated; polished GMT hand with red lacquered tip
Rhodium plated TAG HEUER applied logo
6 o’clock date
“CARRERA”, “TWIN TIME”, “AUTOMATIC”, “SWISS” printed
Case
41mm diameter
Steel fine brushed, polished case
Steel polished fixed bezel
Beveled, domed sapphire crystal with double anti-reflective treatment
Steel polished crown at 3 o’clock
Steel screw-down sapphire caseback
Water resistance: 100 meters
Bracelet
Steel fine brushed; polished 3 rows bracelet with easy to remove adjustment links
Steel fine brushed; polished double folding clasp with double safety push-buttons;
TAG Heuer shield
D i m e n s i o n s
Lug-to-lug: 47,5 mm
Thickness: 12,57 mm
For the first time in the nearly 100-year history of the Grand Prix de Monaco, 2025 will witness the first time the race will have a title partner, with TAG Heuer proud to hold this special honour. In the 75th year of Formula 1, and as TAG Heuer returns as Official Timekeeper for the sport, it further reinforces the incredible connection between the famed Swiss watchmaker, the top-tier of motor racing and one of the most famous races on the calendar.
With a shared story interwoven across decades, Monaco and TAG Heuer are connected not only by the world of motorsport, but also the famed TAG Heuer Monaco collection and personalities that have made the race so famous. Monte-Carlo is referred to as the spiritual home of TAG Heuer, and the contemporary story is defined by the strong presence during F1 weekend, making it only natural for the race to now be known as the Formula 1 TAG Heuer Grand Prix de Monaco.
A Second Home
While the traditional watches of TAG Heuer are made in Switzerland, the company has become a cultural force taking on a global identity. With boutiques located around the world, ambassadors and advertising campaigns that can be seen in every city, and the presence in different sports across continents, there is only one place that the brand has a special connection to, Monaco.
Since the presence of drivers such as Jochen Rindt, Jo Siffert, Niki Lauda and Ronnie Peterson in the 1960s and 1970s who would become style icons and wore Heuer chronographs around the track, to the incredible rivalries and victories of Alain Prost and Ayrton Senna of the 1980s and 1990s who would dominate in Monaco at the wheel of TAG Heuer sponsored McLaren’s, TAG Heuer’s connection to the circuit on the Côte d’Azur is undeniable.
The late 1990s and 2000s would see Mika Häkkinen, David Coulthard, Kimi Räikkönen, and Lewis Hamilton victorious on the streets of Monaco all with TAG Heuer on their wrist as they took the top step of the podium. In recent years Daniel Ricciardo, Max Verstappen and Sergio Pérez have won against strong competition with TAG Heuer alongside them through the sponsorship of Oracle Red Bull Racing.
Elevating a Partnership
TAG Heuer has been a partner of the Automobile Club de Monaco since 2011, present at key moments through the Formula 1 weekend and at the Grand Prix de Monaco Historique. With this new relationship the story will be further reinforced through increased presence for TAG Heuer across all assets relating to the race, including significant trackside placement visible for those at the race on the streets of Monaco and on screens around the world.
A special logo has been created to celebrate this key moment in motorsport history and will be used across all touchpoints where TAG Heuer will be present. Another key element will be the iconic TAG Heuer Monaco clocks that will be displayed throughout the paddock, a new fixture for Formula 1 in 2025.
Beyond the Formula 1 race, TAG Heuer is excited to be continuing its connection to the Grand Prix de Monaco Historique as Official Timekeeper, with the next event taking place in 2026. As a new addition this year, TAG Heuer is also the partner of the Rallye Monte-Carlo Historique and this will continue as part of the multi-year deal with the Automobile Club de Monaco
“It has been a pleasure to work with such a celebrated watchmaker for nearly 15 years now, and our admiration and respect for TAG Heuer is reiterated through our new agreement to continue our wonderful relationship. As the watch synonymous with motorsport and the greatest drivers in the history of Formula 1, it is only natural that the Automobile Club de Monaco would choose to be indelibly connected with TAG Heuer.”,Maître Michel Boeri, President of the Automobile Club de Monaco.
“Monaco is truly our spiritual home, encapsulated much of what we stand for at TAG Heuer” said Antoine Pin, CEO of TAG Heuer.“The spirit of competition, the challenging street course that rewards those who show the greatest mental resilience and physical strength, a place where drivers push themselves to achieve their absolute best, we are honoured and delighted to renew our partnership with the Automobile Club de Monaco and extend our activities in the Principality with TAG Heuer being the first to hold this prestigious title.”
TAG HEUER’S LIMITED EDITION WATCH CELEBRATES 20 YEARS OF RED BULL CULTURE IN RACING
Racing fans, start your engines! TAG Heuer is back on the grid with a show-stopping new chronograph that is daring and dynamic. The TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing pays tribute to 20 years of high-speed racing, heart-pounding excitement, and innovation at Oracle Red Bull Racing. This limited-edition TAG Heuer Formula 1 chronograph is ready to take pole position in the collection.
Antoine Pin, CEO of TAG Heuer, said “This year concludes with the incredible celebration of the 20th season of Red Bull Racing in Formula One. For us, it felt like the perfect moment to create a special watch that represents everything Oracle Red Bull Racing can be proud of, from the outstanding championship victories and the triumphant racing successes with Max Verstappen and Sergio Pérez.”
“To mark 20 years of passion, precision, and pushing the limits, this timepiece made with TAG Heuer perfectly embodies the spirit of Oracle Red Bull Racing. It represents the incredible journey we’ve worked so hard on, capturing every element of what makes our Team relentless on and off the track.” Said Christian Horner, CEO & Team Principal of Oracle Red Bull Racing.
After the release of seven timepieces in collaboration with the Team since the beginning of the partnership in 2016, it was the perfect moment to reveal a new watch that celebrates such significant achievements. The TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing is set to captivate the hearts of watch aficionados and fans of the TAG Heuer x Oracle Red Bull Racing universe. With its cutting-edge technology and sleek design, the timepiece is all about paying tribute to the Team’s racing spirit, from the roar of the engines to the thrill of crossing the finish line. Every element of the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing watch is infused with the energy and excitement of the track.
TAG Heuer introduces a bold new look through a black DLC-coated case. It is paired with an asphalt-textured dial in the Oracle Red Bull Racing blue, bringing the racetrack to life on the wrist. The Oracle Red Bull Racing’s logo appears between 7 and 10 o’clock – another first in this collaboration between the two partners.
Continuing the racing-inspired theme, the 6 o’clock subdial is a direct tribute to the high-performance speedometers of racing cars, complete with high- contrast markers that evoke the start line of a race. This is accompanied by a red lacquer on the 2 o’clock pusher, which represents the partnership’s signature touch.
Inspired by the iconic Oracle Red Bull Racing livery, the watch features a high-contrast mix of dark blue, yellow, and the unmistakable red. The vivid and bold colors make this chronograph stand out, ensuring that it is as eye-catching and striking as it is functional.
The bezel, crafted from steel with an aluminum insert, adds another layer of sportiness to the design. Its construction allows for a variety of color combinations, all of which are inspired by Oracle Red Bull Racing’s dynamic livery. It is a subtle nod to the Team’s constant pursuit of excellence, ensuring that the timepiece is versatile and stylish.
The caseback continues the celebration of Oracle Red Bull Racing. Engraved with the 20th season and Team logos, it serves as a reminder of the incredible journey of Oracle Red Bull Racing over the past two decades. It is a perfect engraved reminder of all the victories and milestones that have defined the partnership between Oracle Red Bull Racing and TAG Heuer.
Limited to just 3’000 pieces – a limitation engraved on the caseback: “ONE OF 3000” – the watch comes with a blue rubber strap, meticulously designed for comfort, style, and performance.
Featuring the 20th season logo and the vibrant colors of Oracle Red Bull Racing, the packaging is as bold and dynamic as the timepiece itself.
Aligning with the anniversary of Oracle Red Bull Racing, TAG Heuer also congratulates Max Verstappen, who won the 2024 Formula 1 World Drivers’ Championship with an extraordinary season, for the fourth year in a row. Verstappen’s dominance on the track, securing 9 victories, totaling 429 points so far this season, represents the unstoppable quest of excellence and precision shared by both the Team and TAG Heuer. Verstappen’s incredible success reflects the same cutting-edge innovation and commitment to pushing limits that shine through the TAG Heuer Formula 1 Chronograph x Oracle Red Bull
This limited-edition TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing stands as a fitting tribute to two decades of success and innovation and an incredible victory, powered by the relentless quest to push the limits. With this watch and the legacy it represents, every second counts, as it has for the past 20 years.
TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing
CAZ101AZ.FT8090
Dial
Blue grained dial
Black flange with yellow marking each 5 minutes
3 counters:
– 3 o’clock: blue opalin permanent second indicator; red hand
– 6 o’clock: blue opalin 1/10th second chronograph counter with 7 to 10 graduation in
red paying tribute to high speed racing; white hand
– 9 o’clock: blue opalin minute chronograph counter; white hand with red markings
each 5 seconds
White printed indexes with green Super-LumiNova®
Black gold-plated polished hour and minute hands with white Super-LumiNova®
Yellow lacquered central hand
TAG HEUER logo printed
4 o’clock angled date
FORMULA 1 & SWISS MADE printed in white
Case
43mm diameter
Black DLC steel fine brushed, polished case
Steel bezel with aluminum insert with tachymeter scale
Flat sapphire crystal
Polished steel screw-down crown at 3 o’clock
Steel screw-down caseback with “ORACLE RED BULL RACING FORMULA ONE
TEAM LIMITED EDITION”, the Oracle Red Bull Racing specific 20th anniversary logo,
the Oracle Red Bull Racing logo engraved and “ONE OF 3000” special engraving and
Water resistance: 200 meters
Bracelet
Textured blue rubber strap
Black DLC steel folding clasp with double safety push-buttons; TAG Heuer engraving
TAG Heuer and Senna Brand celebrate Ayrton Senna with an exclusive limited edition tourbillon timepiece.
The extraordinary life and career of legendary Formula 1 driver Ayrton Senna will be brought to life in the new Netflix series Senna premiering on November 29, 2024. As part of this commemoration, Swiss luxury timekeeper TAG Heuer, in collaboration with the Senna Brand, proudly launches the TAG Heuer Carrera Chronograph Tourbillon x Senna, a timepiece dedicated to Senna’s legendary prowess and honoring the 30th anniversary of his legacy.
A Prowess to Relive on the Screen
Considered as one of the best drivers of all time, Ayrton Senna embodies the quest for excellence and performance. Thirty years after his passing, he continues to be one of the most iconic and recognized drivers in the world of motor racing. Fast, brilliant, and fearless, the Brazilian driver never stopped pushing himself beyond the limit.
As part of the celebration moment, Ayrton Senna is portrayed in the first fiction series ever. The six-episode Netflix series, starring TAG Heuer ambassador Gabriel Leone as Senna, offers a profound exploration of his journey from his early days in Brazil to his rise as one of Formula 1’s greatest drivers. Developed and produced with the support of Senna’s family, the series captures his biggest driving achievements, personal struggles, and relationships, concluding with the tragic accident at the San Marino Grand Prix.
The series also features heritage watches such as the TAG Heuer Senna S/EL Link Chronograph S25.706C, as part of the character’s wardrobe highlighting the continued relevance of Senna’s style and to ensure historical accuracy.
In conjunction with the series, TAG Heuer, in collaboration with the Senna Brand, proudly announces the release of the TAG Heuer Carrera Chronograph Tourbillon x Senna, a dedication to the accomplishment of the driver whose name keeps on living.
The Story Between a Watch Manufacturer and a Driver
The collaboration between TAG Heuer and Ayrton Senna started in 1988, and, over the course of his career, the long-standing TAG Heuer ambassador redefined the word “drive” by breaking many records. At the time, the Brazilian dominated Formula 1, becoming World Champion in 1988, 1989 and 1991.
Reflecting on this history, TAG Heuer has since introduced numerous references that celebrate Senna’s legacy, including two chronograph tourbillons releases within the Carrera collection in 2018 and 2019. These timepieces have captured the hearts of collectors and motorsport enthusiasts alike.
To pay tribute to Ayrton’s talent, TAG Heuer continues its quest to create the perfect watch, one that the legendary driver would have loved to wear on his wrist. With its bold design, the TAG Heuer Carrera Chronograph Tourbillon x Senna perfectly illustrates TAG Heuer’s continued admiration of the illustrious driver and celebrates his lasting influence on the sport.
Designed with meticulous attention to detail, the watch incorporates elements that reflect Senna’s spirit and achievements. The carbon bezel, inscribed with “Senna” and a tachymeter scale reaching up to 400 km/h, symbolizes the speed and precision that defined Senna’s career. The nine o’clock subdial prominently features Senna’s branding, a subtle yet powerful nod to the legendary driver, while the counter appears in a bold yellow, akin to the one of the Senna logo.
The skeleton dial, reworked with multiple finishes and incorporating a checkered flag motif, represents Senna’s victorious spirit. The case, crafted from grade-2 titanium, contains sharp, dynamic lugs with vertical brushing and sandblasted rims, creating a three-dimensional architectural profile that speaks to the sophistication and elegance of high-end watchmaking.
Turning the watch over, the 44mm caseback reveals an iconic image of Senna with his helmet, provided by the Senna Brand. This image, coupled with limited edition markings denoting only 500 pieces, underscores the exclusivity and high demand for this exceptional timepiece. The TAG Heuer Carrera Chronograph Tourbillon x Senna also includes a high-quality blue rubber strap, ensuring both durability and comfort, making it a fitting compliment to Senna’s relentless pursuit of perfection.
This limited edition is expected to captivate collectors and enthusiasts worldwide, not only for its aesthetic and technical prowess but also for its deep connection to Senna’s legacy.
The launch event of the TAG Heuer Carrera Chronograph Tourbillon x Senna is honoring Ayrton Senna while celebrating his enduring legacy in the world of motorsport in his beloved Brazil. Actor and TAG Heuer ambassador Gabriel Leone wore the limited edition watch, adding a genuine touch to this heartfelt tribute. “Ayrton Senna has marked us all at TAG Heuer and has marked the world of motorsports, both on the track and in life. With the launch of the TAG Heuer Carrera Chronograph Tourbillon x Senna, we celebrate his enduring spirit and inspire future generations of champions just as he inspired us. This timepiece embodies the passion and precision that defined his remarkable journey.” said Antoine Pin, CEO of TAG Heuer.
“We are incredibly proud to continue our collaboration with TAG Heuer in creating exceptional timepieces like the TAG Heuer Carrera Chronograph Tourbillon x Senna. It is a privilege to see Ayrton’s legacy endure, and to have TAG Heuer as a partner in this journey. Ayrton would be deeply honored by our efforts, and we hope this tribute not only celebrates his remarkable life but also inspires future generations to strive for greatness.” said Bianca Senna, CEO of Senna Brand.
TAG Heuer and the Senna Brand honor a legend by blending the art of watchmaking with the spirit of racing. This tribute celebrates Ayrton Senna’s remarkable achievements and inspires future champions to reach new heights. With TAG Heuer, fans will have even more opportunities to connect with Senna’s story, enhancing their experience of the Netflix series and the launch of the TAG Heuer Carrera Chronograph Tourbillon x Senna.
TAG Heuer Carrera Chronograph Tourbillon x Senna
CBU5081.FT6274
Dial
Skeleton dial: black plated fine brushed, with a grained black center decor
Blue flange flange with 60 second / minute scale & green outline
2 counters:
3 o’clock: blue skeleton “azuré” minute chronograph counter; yellow lacquered
openworked hand
9 o’clock: blue skeleton “azuré” hour chronograph counter; yellow lacquered openworked hand; Senna “S” logo in yellow
Rhodium plated facetted, polished applied indexes, with black center decor
Rhodium plated facetted, polished hour and minute hands with white Super-LumiNova®
Yellow lacquered central hand
Rhodium plated polished TAG HEUER applied logo
“CARRERA” & “SWISS MADE” printed
Case
44mm diameter
Grade-2 titanium fine brushed and sandblasted case
Forged carbon tachymeter fixed bezel with “S” & “SENNA” logo in yellow
Beveled, domed sapphire crystal with anti-reflective treatment
Fine brushed, polished grade-5 titanium crown at 3 o’clock, green lacquered ring
Fine brushed, polished grade-5 titanium round pushbutton at 2 o’clock
Fine brushed, polished grade-5 titanium round pushbutton at 4 o’clock
Circular brushed grade-2 titanium screwed sapphire caseback with a “SENNA” illustration
Water resistance: 100 meters
Bracelet
Blue integrated rubber strap with fine brushed and sandblasted decor
Grade-2 titanium folding clasp with double safety pushbuttons; TAG Heuer shield
