Hublot introduces the Big Bang Original Soft Touch, a new interpretation of its iconic Big Bang Original that brings a tactile dimension to the collection. Available in All Red and All Black, the new watches use an exclusive textured rubber compound across the case, bezel, dial and strap, creating a distinctive soft-touch surface. Hublot describes the material as neither a coating nor a surface treatment, but as a new approach to constructing the watch.
A New Sensory Expression of the Big Bang Original
The Big Bang Original Soft Touch remains rooted in the unmistakable design of the original Big Bang, introduced in 2005, while incorporating two decades of Hublot innovation. For the first time, the watch is designed not only to be seen, but also to be felt.
The defining feature is Hublot’s exclusive textured rubber compound. Developed using a dedicated overmoulding process, specially engineered tooling integrates the texture directly into the material during production. Its microscopic surface structure consists of thousands of fine micro-elements, creating a remarkably soft tactile finish while maintaining the durability and resistance associated with Hublot’s signature rubber.
The textured material extends across multiple elements of the watch, including the case, bezel, dial and strap. The result is a cohesive visual and tactile identity rather than a conventional surface treatment.
Big Bang Original Soft Touch All Red
The Big Bang Original Soft Touch All Red brings Hublot’s distinctive red aesthetic into this new tactile format. Hublot positions the model as a tribute to its material expertise, particularly its development of vividly coloured high-tech ceramic, introduced in 2018. The All Red Soft Touch instead creates its visual and tactile character through titanium combined with the exclusive soft-touch rubber.
The watch features a 43 mm titanium case overmoulded in red rubber with a velvet effect, with a matching red rubber dial with a velvet effect. The strap combines black rubber with red structured rubber with a velvet effect, and the watch is secured by a titanium deployant buckle clasp.
The official reference for the All Red model is 431.RXR.2770.RX.VEL. It has a water resistance rating of 100 metres / 10 ATM and uses a sapphire crystal with anti-reflective treatment.
Powered by the HUB1280 UNICO
Inside the Big Bang Original Soft Touch is Hublot’s HUB1280 UNICO Manufacture Self-winding Chronograph Flyback Movement with Column Wheel. The movement is developed entirely in-house and incorporates a column wheel, dual-clutch architecture, layered construction, an optimised gear train and a skeletonised tungsten rotor open-worked in the shape of an H.
The movement provides an approximately 72-hour power reserve. The HUB1280 UNICO has a thickness of 6.75 mm, a diameter of 30.00 mm, 354 components and 43 jewels, with a frequency of 4 Hz, or 28,800 vibrations per hour.
The 43 mm case combines the architecture of the original Big Bang with contemporary refinements, including bevelled edges, curved and smoother lugs, a rubber-clad crown and rectangular pushers with Hublot’s signature rubber inserts. The strap also incorporates Hublot’s One Click system for interchangeability.
All Black: A Monochromatic Classic Reimagined
Alongside the All Red, Hublot introduces the Big Bang Original Soft Touch All Black. The model continues the history of Hublot’s All Black concept, which was introduced in 2006 as a monochromatic expression in which the absence of colour emphasised form, architecture and identity.
For the Soft Touch version, the monochromatic approach is combined with a deep black titanium case, black DLC-coated pushers and the new textured rubber construction. As with the All Red, the objective is not simply a change in colour, but a different sensory experience.
The All Black carries reference 431.RXN.2740.RX.VEL. It measures 43 mm in diameter and 13.2 mm in thickness, offers 100 metres / 10 ATM of water resistance and is powered by the HUB1280 UNICO Manufacture Self-winding Chronograph.
Material Innovation at the Hublot Manufacture
The Big Bang Original Soft Touch forms part of Hublot’s broader Art of Fusion approach to materials. The Manufacture has developed watches using materials including coloured ceramics, sapphire and Magic Gold, and the Soft Touch introduces another material-focused development centred on sensation as well as appearance.
The Big Bang Original Soft Touch is conceived, developed and assembled at the Hublot Manufacture in Nyon. Hublot also extends the tactile concept to the presentation case, which features a matching textured Hublot logo that echoes the surface of the watch’s soft-touch rubber.
The collection is available through selected Hublot points of sale and online.
Hublot Big Bang Original Soft Touch: Specifications
| Specification | All Red | All Black |
|---|---|---|
| Reference | 431.RXR.2770.RX.VEL | 431.RXN.2740.RX.VEL |
| Case | Titanium overmoulded in red rubber with velvet effect | Titanium overmoulded in black rubber with velvet effect |
| Diameter | 43 mm | 43 mm |
| Thickness | 13.2 mm | 13.2 mm |
| Water resistance | 100 m / 10 ATM | 100 m / 10 ATM |
| Movement | HUB1280 UNICO Manufacture Self-winding Chronograph Flyback | HUB1280 UNICO Manufacture Self-winding Chronograph |
| Power reserve | Approx. 72 hours | 72 hours |
| Dial | Red rubber with velvet effect | Black rubber with velvet effect |
| Strap | Black rubber and red structured rubber with velvet effect | Black structured rubber with velvet effect |
Conclusion
With the Big Bang Original Soft Touch, Hublot takes one of its most recognisable designs into a new sensory territory. The combination of the Big Bang’s established architecture, an exclusive textured rubber compound and the in-house HUB1280 UNICO movement gives the new collection a distinct identity centred on material innovation.
The All Red and All Black versions express the same concept through two of Hublot’s strongest colour signatures: one vivid and expressive, the other deliberately monochromatic. In both cases, the defining idea is simple: material innovation that can be seen, and felt.
