TAG HEUER ENTERS ITS NEW RACING CHAPTER WITH THE TAG HEUER MONACO CHRONOGRAPH RACING GREEN

The Swiss luxury watchmaker is pleased to introduce the TAG Heuer Monaco Chronograph Racing Green, a continuous representation of the racing heritage of TAG Heuer, and a second chapter in the Racing Monaco story. The new TAG Heuer Monaco Chronograph Racing Green joins the TAG Heuer Monaco collection as a celebration of the racing cars and their iconic liveries, this time honoring the British colors.

The Racing Spirit of the TAG Heuer Monaco

TAG Heuer has always been among the timekeepers most closely associated with racing, and the TAG Heuer Monaco collection is an embodiment of this ideal. When the brand introduced the model in 1969, it revolutionized the watchmaking industry. Unlike any other watch on the market, the timepiece featured the first square-cased water-resistant chronograph which housed the revolutionary Calibre 11 movement. More than a bold design statement – the TAG Heuer Monaco was named after the legendary principality that hosts one of Formula 1’s most renowned races. This relationship has held a special place in the brand’s heart and history and remains a significant aspect of TAG Heuer’s identity to this day.

To many, the TAG Heuer Monaco will always be associated with one of the greatest actors of his generation, Steve McQueen. In 1970, while filming the movie Le Mans, the Hollywood superstar chose to wear the same racing suit and watch brand as professional driver and personal trainer, Jo Siffert. By doing so, McQueen aimed to embody the role of an authentic racing driver, and quickly became a style icon in his own right, proudly sporting a Heuer Monaco timepiece.

Over the years, the TAG Heuer Monaco has continued to evolve, incorporating new materials, technologies, and design elements that make it a true work of art, swiftly becoming a symbol of the brand’s avant-garde spirit. This latest version, the TAG Heuer Monaco Chronograph Racing Green, is no exception, as it continues to pay homage to the incredible racing heritage and the indelible mark that the Maison has left on the discipline following its Racing Blue peer from 2023.

Racing’s Best Companion

With its iconic TAG Heuer Monaco, the brand has continuously been drawing a line through decades of history connecting the Maison to the world of motorsport. From the early 20th century to the 1960s, racing drivers competed with car liveries specific to their country, rather than to the manufacturer or sponsors. Each country had its own dedicated color: the vibrant Italian red, Germany’s initial use of white before transitioning to silver, and the unmistakable shade of blue associated with the French, featured last year on the Monaco Chronograph Racing Blue. For this new chapter, it is the renowned British racing green that serves as the inspiration for the brand’s latest creation, the TAG Heuer Monaco Chronograph Racing Green.

Racing green, a recognizable shade associated with British motorsports, has a storied history. The first noted car in this color palette was a Napier 50 that won the 1902 Gordon Bennett Cup under Selwyn Edge, leading to the 1903 event being hosted by Great Britain. Modern British racing teams and distinguished car manufacturers continue to use variations of this shade, making it a celebrated color in the world of motorsports and the inspiration for this year’s timepiece.

Every element of the TAG Heuer Monaco Chronograph Racing Green is inspired by historical British racing cars and their white and yellow touches. To echo this theme, the watch boasts a silver sunray-brushed dial for a timeless and elegant look, a subtle reminder of the engine-turned dashboards seen in sports cars of the 1920’s and 1930’s.

The dial is adorned with eight applied, polished and silvered hour markers as well as 12 light green Super- LumiNova® dot markers, facilitating effortless time reading. Notably, a faceted baton marker at 12 o’clock features a vibrant yellow stripe, serving as a direct connection to the chronograph’s yellow central hand and the touches of yellow on these celebrated race cars.

The elegant green subdials feature a vibrant yet sophisticated shade and honor the traditional racing green.

Heritage is also inherent to the watch which features the historic Heuer logo, set to appeal to collectors and watch aficionados alike. In true Monaco DNA, the crown is placed at 9 o’clock, as it was initiated in 1969.

The watch is powered by the automatic chronograph Calibre 11, encased within a sandblasted grade-2 titanium case, allowing for both robustness and lightness, perfect for a sporty feel, and featuring a sapphire caseback, offering a glimpse into the movement inside.

The TAG Heuer Monaco Chronograph Racing Green is fitted with a green perforated strap, for classic British gentleman aesthetics. The strap is secured with a titanium folding clasp, featuring the Heuer logo.

The TAG Heuer Monaco Chronograph Racing Green is a limited edition, its caseback bearing the engraving “ONE OF 1000”. It is presented in a custom- designed black packaging with vivid yellow details.

The perfect watch for the perfect gentleman driver.

TAG Heuer Monaco Chronograph Racing Green: CAW218E.FC6565

Movement
Calibre 11

Functions
Hours, minutes, seconds, date, chronograph

Dial: Silver sunray brushed dial 2 counters
– 3 o’clock: green opalin permanent second indicator; rhodium plated hand
– 9 o’clock: green opalin minute chronograph counter; rhodium plated hand Rhodium plated polished applied indexes
Rhodium plated hour and minute hands with blue Super-LumiNova®
Light green Super-LumiNova® dot hour markers
Yellow lacquered central hand
Black HEUER printed logo
6 o’clock angled date
MONACO AUTOMATIC CHRONOGRAPH SWISS MADE printed

Case
39mm
Grade-2 titanium sandblasted case
Beveled, domed sapphire crystal
Sapphire caseback
Water resistance: 100 meters

Bracelet
Green calfskin perforated leather strap with matching green lining
Grade-2 titanium folding clasp with double safety push-buttons; HEUER logo

Dimensions
Lug-to-lug: 47,4mm
Thickness: 14,35mm

 

ENDURING TIME: CARRERA CHRONOGRAPH X PORSCHE 963

TAG HEUER UNVEILS THE TAG HEUER CARRERA CHRONOGRAPH X PORSCHE 963,
A TIMEPIECE THAT BRIDGES MOTORSPORT LEGACY AND INNOVATION

 

TAG Heuer, the renowned Swiss luxury watchmaker, is thrilled to introduce the TAG Heuer Carrera Chronograph x Porsche 963, a captivating timepiece that celebrates the spirit of endurance racing and technological innovation. This exclusive collaboration with Porsche represents a unique bond rooted in motorsport heritage and a relentless pursuit of excellence.

TAG Heuer and Porsche share a rich history, an independent and powerful mindset, and a dedication to functional design. For around 70 years, their paths have been meeting and intertwining on and off the racetrack. The solid and lasting bond between TAG Heuer and Porsche comes from their joint roots in motorsports, with a common thread being the
Carrera name itself.

Its origins begin at the legendary Carrera Panamericana race, reputed to be one of the most dangerous in the world. It inspired Porsche, which won its first-class victory at the Carrera Panamericana race in 1954, to name its most powerful engine variants Carrera. At the same time, Jack Heuer, chose to name his new 1963 chronograph Carrera, after hearing about the race’s highly evocative name from the racing driver Rodriguez brothers at the side of the infamous US racetrack Sebring in 1962.

Of course, another race with which both TAG Heuer and Porsche are historically connected is the 24 Hours of Le Mans.

Let the Race Begin

Porsche’s history at Le Mans is legendary, having secured numerous victories over the years, making them the most successful manufacturer in the history of the race with 19 overall wins. The development of the Porsche 963, governed by the LMDh (Le Mans Daytona Hybrid) regulations, demonstrates this commitment to innovation. The Porsche 963 is the pinnacle of Porsche’s engineering expertise, based on a Multimatic* chassis derived from the LMP2 category – a second edition Le Mans Prototype developed and designed to compete at the 24 Hours of Le Mans. It features an advanced combustion engine able to run on renewable fuels, with its origins in the Porsche 918 Spyder road car. The Porsche 963 has been gathering victories on many famous racetracks across the globe.

To celebrate the allure of endurance racing, its history and prowess, TAG Heuer has launched a timepiece – the TAG Heuer Carrera Chronograph x Porsche 963 – that embodies this drive for excellence.

“In celebration of Porsche’s racing successes, we are extremely proud to have worked on such a timepiece with our partner. The TAG Heuer Carrera Chronograph x Porsche 963 is an exceptional horological piece that represents all the values we stand for: design excellence, endurance, and the surpassing of one’s limits. We particularly look forward to Porsche’s performance this year and wish all the best to the Porsche team on the racetracks” said Julien Tornare, CEO of TAG Heuer.

Design and Engineering Excellence

The TAG Heuer Carrera Chronograph x Porsche 963 is a remarkable timepiece inspired by the Porsche 963. Limited to just 963 pieces worldwide – a nod to the name of the racing car -, each watch incorporates precision and performance, paying homage to Porsche’s racing heritage and dominance with elements that capture the excitement of endurance racing.

Blending automotive engineering with horology, the sub-dials feature four Super- LumiNova (SLN) blocks, drawing inspiration from Porsche’s innovative LED light design on the modern-day icon, the Porsche 911. In the dark, the SLN blocks on the dial, along with the SLN-coated date revealer, illuminate the Porsche-inspired design elements, enhancing the watch’s visual appeal and practicality. These elements ensure exceptional legibility in all conditions, resonating with the endurance of 24- hour races, as drivers will be racing day and night.

The positioning of the red indexes at 04:00PM on the dial symbolizes the excitement and adrenaline associated with the countdown to a race start, capturing the essence of competitive racing within the watch’s design language.

Crafted with boldness and technical sophistication, the watch features a striking skeleton dial with tubular shapes reminiscent of Porsche’s racing car chassis— reflecting the minimalist yet robust construction seen in motorsport. The bezel, made from forged carbon, mirrors the lightweight, high-performance components of the Porsche 963, enhancing both aesthetics and the connection to motorsport.

High craftsmanship is evident with the in-house TH20-00 movement, featuring a personalized red column wheel, emphasizing the technical savoir faire of this vertical clutch chronograph movement. The vertical position of the chronograph mechanism’s coupling, similar to the systems found in cars connecting the engine’s flywheel with the transmission, in the TAG Heuer Carrera Chronograph x Porsche 963 provides for a smooth and “jump free“ actuation of the stopping function.

The watch’s rubber strap shape is inspired by the NACA-style low-drag air inlets, often featured on Porsche race cars all the way back to the record-breaking Porsche 917, adding a further subtle nod to the deep shared heritage in endurance racing. The colors chosen for the watch are the iconic racing colours of Porsche motorsport: white, red and black.

Distinctive Porsche Elements

TAG Heuer has integrated several distinctive Porsche elements into the design of the TAG Heuer Carrera Chronograph x Porsche 963, which will delight Porsche fans. The bezel proudly features a luminescent Porsche logo, allowing for legibility even in the dark, while the strap decor showcases the Porsche 963 logo. Additionally, the watch incorporates Porsche’s iconic steering wheel motif in the oscillating mass, and a Porsche logo in 3D on the side of the steel case, underscoring the integration of the car manufacturer inspired details.

Each TAG Heuer Carrera Chronograph x Porsche 963 is individually numbered XXX/963 and is presented in a dedicated packaging, complete with a travel pouch and a mention of its limited-edition status.

As TAG Heuer and Porsche continue to strengthen their partnership, which stands as one of the most authentic alliances between a car manufacturer and a watchmaker, the TAG Heuer Carrera Chronograph x Porsche 963 is the perfect testament to the spirit of endurance racing and the pursuit of perfection shared by Porsche and TAG Heuer.

Race fans, start your engines!

*Multimatic: a supplier of components, systems, and engineering services for the automotive industry.

TAG Heuer Carrera Chronograph x Porsche 963

CBU2010.FT6267

Movement
Calibre TH20-00
Functions
Hours, minutes, seconds, date, chronograph

Dial
“Tubular” skeleton dial with NAC finishing
Black flange with 60 second / minute scale; with white, red & grey markings
3 counters:
–
3 o’clock: black shimmery minute chronograph counter with 4 white Super-LumiNova®
blocks and a black ring; red lacquered hand
–
6 o’clock: black open worked shimmery permanent second indicator; rhodium plated
hand
–
9 o’clock: black shimmery hour chronograph counter with 4 white Super-LumiNova® blocks and a black ring; red lacquered hand
White Super-LumiNova® block indexes, except the one at 4 o’clock in red
Rhodium plated facetted, polished hour and minute hands with white Super-LumiNova®
Red lacquered central hand
Rhodium plated polished TAG HEUER applied logo
6 o’clock black open worked date disc, white Super-LumiNova® date revealer, blue light by night
“CARRERA” & “SWISS” printed

Case
44 mm diameter
Steel fine brushed, polished case; black PVD fine grained hollowed side & “PORSCHE” logo
Black forged carbon tachymeter fixed bezel, with white Super-LumiNova® “PORSCHE” logo printed and grey markings
Beveled, domed sapphire crystal with anti-reflective treatment
Fine brushed, polished black DLC steel crown at 3 o’clock, sandblasted steel ring
Fine brushed, polished black DLC steel round push button at 2 o’clock
Fine brushed, polished black DLC steel round push button at 4 o’clock
Circular brushed, polished steel screwed sapphire caseback, with special engraving
“LIMITED EDITION” & “XXX/963”
Water resistance: 100 meters

Bracelet
Black integrated rubber strap, with “963” engraved on a fine brushed, polished steel central link
Fine brushed, polished steel folding clasp with double safety push-buttons; TAG Heuer shield

Dimensions
Lug-to-lug: 49,7 mm
Thickness: 15,1 mm

Availability
June 2024

Estimated SRP
9’000 CHF

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux- de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,900 employees and is active in 139 countries. TAG Heuer products are available online at www.tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Julien Tornare, CEO of TAG Heuer.

For 164 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer –TAG Heuer Carrera, Monaco, and Autavia – and is rounded out with the contemporary TAG Heuer Link, Aquaracer, Formula 1, and Connected lines.

Embodying TAG Heuer’s motto, “Don’t Crack Under Pressure,” are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.

www.tagheuer.com
@TAGHeuer
#TAGHeuerCarrera

TAG Heuer Unveils Dazzling Timepieces at LVMH Watch Week, Miami 2024

Innovative Collections from TAG Heuer Celebrate Heritage, Elegance, and Cutting-Edge Technology

The atmosphere at LVMH Watch Week, Miami, on January 29, 2024, was charged with excitement as TAG Heuer showcased groundbreaking additions to its iconic collections. From the rugged outdoors to the racetrack and now to the world of lab-grown diamonds, TAG Heuer once again asserted its position as a pioneer in the luxury watch industry. Let’s delve into the remarkable highlights of the event, featuring the TAG Heuer Aquaracer Professional 200 Solargraph, the TAG Heuer Carrera Chronograph, the TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde, and the latest innovation, the TAG Heuer Connected Calibre E4.

TAG Heuer Aquaracer Professional 200 Solargraph: A Journey Through Time

TAG Heuer unveiled its new Aquaracer Professional 200 Solargraph collection at LVMH Watch Week in Miami on January 29, 2024. Inspired by the Aquaracer series’ adventurous spirit since 1978, the collection introduces a fresh 34mm size lineup.

The 2022 Solargraph technology, initially in a 40mm carbon bezel model, expanded in 2023 with a titanium version. The 34mm size adds versatility while retaining key Aquaracer features: unidirectional rotating bezel, screw-down crown, 200-meter water resistance, luminous markings, sapphire crystal, and a double safety clasp.

The new collection includes five dials featuring iconic Polar Blue and signature blue dials. Mother-of-pearl dials are introduced, adapting to Solargraph’s semi-transparency requirement. Luxury models with diamonds on indexes and bezels offer an elegant departure from traditional Solargraph design, capturing the sparkle of snowfall.

While maintaining historical design elements, such as ergonomic riders, the collection introduces trapezoidal shapes for both riders and indexes. The trapezoidal design, combined with diamonds, adds a refined and feminine touch.

Equipped with a solar quartz movement (Calibre TH50-01), the series provides time, date, and second-hand functionalities. The design emphasizes ergonomics, adjusting lug-to-lug distance for a compact fit. The slim profile, with a case thickness of 9.5mm, ensures comfort and style for various wrist sizes.

TAG Heuer’s Solargraph movement eliminates the need for battery changes, relying on sunlight or artificial light for recharging. A two-minute exposure powers the watch for a day, with 10 months of autonomy after 40 hours in the sun. The efficient movement, developed with Manufacture La Joux-Perret, offers a 5-year extended warranty.

 

TAG Heuer Carrera Chronograph: Racing into Elegance

TAG Heuer introduced two new Carrera Chronograph models, combining heritage and modernity in a captivating teal-green monochrome look. Inspired by the iconic DATO layout, these timepieces pay homage to TAG Heuer’s rich racing heritage while embracing a vibrant future.

The Carrera collection, dating back to 1963, evolved with the introduction of the Dato design in 1966, showcasing a date at the 9 o’clock position. The Carrera 45 Dato, with its mono subdial configuration, became a cherished collector’s piece. In 2021, a collaboration with Hodinkee led to a re-edition.

In 2023, TAG Heuer unveiled three Carrera Chronograph models, and in 2024, it introduced a green monochrome variant featuring a date at 9 o’clock. These additions continue the legacy of the Dato configuration, blending tradition and innovation.

The Carrera Chronograph masterfully combines vintage aesthetics with technical enhancements, featuring improved ergonomics, a curved flange, and a circular brushed finish on the dial. Crafted from steel, the watch includes rhodium-plated indexes, a teal green azuré mono subdial, and a domed sapphire Glassbox crystal for easy reading.

The open case back reveals TAG Heuer’s in-house movement, Heuer 02 (TH20-07), offering an 80-hour power reserve, bidirectional automatic winding, and a distinctive shield-shaped rotor. The watch comes on a high-end black alligator leather strap with a stainless-steel folding clasp.

The Carrera Chronograph Tourbillon, with a teal green circular brushed dial, features a Tourbillon cage at 6 o’clock within a glass frame. True to Carrera’s heritage, the watch retains the Glassbox design, ensuring readability from various angles. The movement, Heuer 02 (TH20-09), provides bidirectional automatic winding and comes with a five-year warranty.

Teal green becomes a defining colour for the Carrera collection, paying homage to motorsport history. This unique hue, introduced in 2021, now graces the Carrera Chronograph models in 2023 and 2024. Described as a harmonious blend of blue and green, teal green reflects TAG Heuer’s racing heritage, adding a fresh and dynamic dimension to the collection.

As the Carrera Chronographs evolve from 1963 to 2024, they symbolize TAG Heuer’s heritage, capturing the hearts of watch enthusiasts worldwide.

TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde: A Diamond Revolution

The TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde with yellow lab-grown diamonds, a groundbreaking timepiece featuring 4.8 carats of lab-grown diamonds, including 1.4 carats of yellow Diamant d’Avant-Garde. Following the success of the pink-diamond variant, this yellow addition showcases TAG Heuer’s commitment to innovation and diversity.

The avant-garde creation utilizes Plasma technology, enabling the delicate growth of lab-grown diamonds. This process introduces deliberate disorder to create coloured diamonds. The controlled disorder is executed through the Chemical Vapor Deposition process, ensuring uniform colour throughout the diamond’s structure. The yellow-diamond timepiece comes in white gold with a 36mm case, featuring a diamond crown and a polycrystalline dial with 2.9 carats of lab-grown diamonds.

The dial’s creative application of Plasma technology produces 

breathtaking reflections, complemented by 12 white gold indexes set with baguette-cut lab-grown diamonds. The watch also includes a yellow lab-grown diamond in a shield cut at 12 o’clock. With a total of 4.8 carats of lab-grown diamonds, the timepiece comes on a white alligator strap with a white gold pin buckle, housing the TAG Heuer Calibre 7 Automatic, visible through the sapphire case back.

TAG Heuer once again showcases its innovative prowess at LVMH Watch Week, redefining sophistication and style in the world of lab-grown diamonds.

TAG Heuer Connected Calibre E4: Where Tradition Meets Technology

The Connected Calibre E4, a new addition to the 45mm E4 line, featuring a stunning green colour. Known for pioneering connected watches since 2015, TAG Heuer merges traditional elegance with cutting-edge technology in this exquisite timepiece.

The Connected Calibre E4 boasts a 45mm steel case with a distinctive green ceramic polished bezel and matching rubber strap. The watch offers three watch faces named Mirage, Prism, and Chromatic, adorned with various green hues, providing both animation and elegance.

With over 20 watch face options, TAG Heuer ensures versatility to match individual styles. The watch seamlessly integrates into daily life, catering to both men and women with its digital services and custom apps.

The Connected Calibre E4 includes the TAG Heuer Wellness app for comprehensive health metrics and the TAG Heuer Sports app for precise sports tracking, including running, cycling, swimming, and golf. The watch offers altitude tracking for running and hiking enthusiasts.

Available in addition to black and blue options, the green variant expands the 45mm E4 series, catering to diverse tastes. As a symbol of luxury and innovation, TAG Heuer sets the standard for connected watches, blending tradition with technology in the Connected Calibre E4, ideal for both sports and everyday wear.

TAG Heuer Connected Watch Faces: Bridging Mechanical and Digital Realms

TAG Heuer also introduced transformative watch faces for the Connected Calibre E4, integrating iconic mechanical universes into connected timepieces. The initiative aims to infuse the spirit of TAG Heuer Carrera, Aquaracer, and Formula 1 into the digital experience.

Four distinct watch faces debuted at LVMH Watch Week, including Carrera models in teal green, black, green gold, and blue, inspired by the 60th anniversary of TAG Heuer Carrera. Solargraph watch face adapts to ambient light intensity, echoing Aquaracer Solargraph technology. Formula 1 watch faces replicate quartz chronograph counterparts in red, yellow, and green, blending tradition with innovation for racing enthusiasts.

Each watch face combines watchmaking charm with smart functionality, providing real-time data such as heart rate, weather updates, and moon phase details. This release marks the beginning of TAG Heuer’s ongoing innovation in luxury connected watches, reinforcing the brand’s commitment to blending traditional watchmaking with modern technology.

TAG Heuer’s presence at LVMH Watch Week, Miami 2024, left an indelible mark on the world of luxury watches. From the sun-powered elegance of the Aquaracer Solargraph to the sophisticated racing heritage of the Carrera Chronograph and the revolutionary lab-grown diamonds in the Carrera Date Plasma Diamant d’Avant-Garde, TAG Heuer showcased a diverse range of timepieces. The Connected Calibre E4 and the integration of iconic watch faces further solidify TAG Heuer’s commitment to innovation, versatility, and the seamless blend of tradition and technology. Each timepiece unveiled is not merely a watch but a symbol of TAG Heuer’s legacy, capturing the hearts of watch aficionados worldwide.

TAG Heuer’s presence at LVMH Watch Week, Miami 2024, left an indelible mark on the world of luxury watches. From the sun-powered elegance of the Aquaracer Solargraph to the sophisticated racing heritage of the Carrera Chronograph and the revolutionary lab-grown diamonds in the Carrera Date Plasma Diamant d’Avant-Garde, TAG Heuer showcased a diverse range of timepieces. The Connected Calibre E4 and the integration of iconic watch faces further solidify TAG Heuer’s commitment to innovation, versatility, and the seamless blend.