Tag Archives: TAG Heuer Formula 1

TAG HEUER SETS THE PACE AT THE FORMULA 1® LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025

Posted on by
Reply

TAG Heuer returns as the Official Timekeeper of Formula 1® at the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025, cementing its legacy in the world’s fastest sport.

The FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025 is set to deliver high-octane action, and Swiss luxury watchmaker TAG Heuer will be at the heart of it all as the Official Timekeeper of Formula 1®. More than a role, this partnership is the key representation of precision, innovation, and a deep-rooted passion for motorsport. The brand’s presence at the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025 will be a celebration of its legendary connection to Formula 1 through timekeeping and unmistakable racing spirit.

Formula 1 in the DNA

In 1969, Heuer became the first luxury watchmaker to sponsor a Formula 1 driver and have their logo appear on a car, forging a partnership with Swiss legend Jo Siffert. 1971 marked a turning point as Heuer played an instrumental role in race timing, developing the groundbreaking Le Mans Centigraph for Scuderia Ferrari. During this period, the team secured multiple Constructors’ and Drivers’ Championships with Heuer’s technology keeping track of every second. In the 1980s, the brand entered a new golden era when Heuer was acquired by TAG Group who also owned the McLaren Formula 1 team. This partnership ushered in a period of dominance, with McLaren winning multiply World Constructors’ Championships and the drivers Alain Prost and Ayrton Senna achieving success as World Drivers’ Champions. Senna, arguably the most iconic driver of his generation, was closely associated with the brand, wearing a TAG Heuer watch both on and off the track. From 1992 to 2003 TAG Heuer was Official Timekeeper of Formula 1 and in 2016 they would embark on a new relationship with Oracle Red Bull Racing, which has so far seen four World Drivers’ Championships with the generational talent, Max Verstappen. Now, in 2025, TAG Heuer’s return as the Official Timekeeper of Formula 1 marks the beginning of an exciting new chapter.

All Eyes on the Racing Clocks

One of the defining elements of TAG Heuer’s presence at the Australian event will be the pitlane clock—an exclusive, custom-engineered piece made specifically for Formula 1. Its design takes inspiration from the watchmaker’s TAG Heuer Formula 1 collection from 1986 but now with a diameter of 1200mm, built from high-performance materials, including a fiberglass bezel,
lightweight plexiglass dial, and aluminum hands designed for optimal readability. High-visibility LED illumination ensures the time is always clear, whether in bright daylight, rainy conditions, or under the floodlights of a night race.

Each clock weighs 35kg with a combination of materials designed to keep it light without sacrificing durability. Integrated into Formula 1’s networked timing system, it will remain synchronized across every circuit. Ahead of each race, every clock is recalibrated, and set to local time, ensuring consistent accuracy

Outside the pitlane, TAG Heuer will also extend its presence in Formula 1 with the TAG Heuer Monaco clock, which represents
the racing heritage and luxury of Formula 1. Originally launched in 1969, the TAG Heuer Monaco was a bold statement in watchmaking, famously worn by Steve McQueen in the 1970 film Le Mans. Its distinctive square case, left-side crown, and striking
blue dial cemented its status as a motorsport icon.

Strategically positioned in high-visibility areas around the paddock, such as the VIP hospitality zones, and exclusive F1 lounges, the TAG Heuer Monaco clock stands at an impressive 55 cm in width for the clock on the paddock totems and 40 cm on the totems of the other areas. They are mounted to a three meters tall totem. Its three-sided illuminated design ensures visibility from multiple angles, creating a commanding presence in the sport’s most prestigious locations.

TAG Heuer at the Australian

Event Beyond precision timing, TAG Heuer is bringing fans at the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025 immersive activations and bold, high-impact branding. Whether on the track, in the paddock, or through digital screens worldwide, the brand will be part of highspeed moments, reinforcing its deep-rooted ties to motorsport. The circuit itself will serve as a canvas for TAG Heuer’s unmistakable identity. A pedestrian bridge will dominate the landscape, displaying the brand as fans move between key sections of the track. At turn 11 TAG Heuer’s branding will command attention in a zone where precision and splitsecond decisions define the outcome of the race. A vast ground logo, painted onto the grass, will ensure visibility from aerial shots, while branded braking markers ahead of vital turns will remind drivers and spectators alike that time is the difference between victory and defeat. TAG Heuer’s integration into the digital race experience will also ensure that its presence is felt around the world. The brand’s logo will be displayed alongside live timing data, appearing in broadcast graphics as cars battle for the fastest laps and strategic pit stops unfold. Whether in the grandstands, following trackside, or watching from across the globe, fans will see TAG Heuer as an integral part of the Grand Prix—capturing time, defining moments, and celebrating the relentless pursuit of excellence.

TAG Heuer and Oracle Red Bull Racing: A Champion’s Choice

As part of the Formula 1 Louis Vuitton Australian Grand Prix, TAG Heuer’s partnership with Oracle Red Bull Racing comes into sharp focus. Oracle Red Bull Racing’s mastery of speed, strategy, and engineering excellence aligns seamlessly with TAG Heuer’s dedication to creating timepieces that capture the essence of high-performance racing and has led to a powerful relationship that has seen many victories together. At the heart of this partnership is Max Verstappen, a driver who defines the precision, resilience, and relentless drive that both Oracle Red Bull Racing and TAG Heuer stand for. As he takes on the Albert Park circuit in Melbourne, he will be wearing a custom TAG Heuer Monaco Split-Seconds chronograph in the paddock, a timepiece designed to reflect his dominance in the sport. Its dial tells the story of his success—one subsidiary dial carries four stars and the years of his world titles, with World Champion inscribed beneath them, a mark of his reign at the top. The second subsidiary dial bears his signature lion emblem, accompanied by his name, while the number 1 at the 1 o’clock position is a bold statement of his championship successes. Liam Lawson, Oracle Red Bull Racing driver and rising star, will also be wearing a TAG Heuer on race weekend: the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing. With a bold design inspired by the adrenaline of Formula 1, it’s a timepiece built for speed, just like the team it represents. The partnership between TAG Heuer and Oracle Red Bull Racing is built on a mutual obsession and understanding that every second counts.

An Exciting Season

While Melbourne is a crucial highlight, TAG Heuer’s presence will extend across the entire Formula 1 season. The pitlane clocks will features at every Grand Prix, and as the season unfolds, fans can expect dynamic evolutions in the pitlane clock design, with visual changes that reflect the energy of the sport. In Formula 1, every millisecond counts. Every pit stop, every strategy call, every record-breaking lap is measured with absolute accuracy. As the lights go out in Melbourne and the 2025 season gets underway, TAG Heuer will be there, capturing every decisive moment, celebrating racing’s greatest achievements, and cementing its status as the ultimate name in precision timekeeping, for this race, and for others…

Also Read: TAG HEUER BECOMES FIRST EVER TITLE PARTNER OF THE GRAND PRIX DE MONACO

TAG HEUER FORMULA 1 | KITH

Posted on by
Reply

THE REVIVAL OF THE “CULTURE-DEFINING” WATCH WITH A BRAND NEW COLLAB

Since its original release in 1986, the first series of TAG Heuer’s Formula 1 has been a trailblazer. It was the very first timepiece that bore the TAG Heuer name. The watch’s striking colours and daring design made it a favourite first watch among those who would go on to become diehard collectors, which was precisely the case for Kith founder Ronnie Fieg. Today, the Swiss watchmaker is bringing the piece back with the singular lifestyle brand Kith in new, upgraded materials.

TAG Heuer and Kith are leaders in their respective spaces and have made outsized contributions to culture at large. TAG Heuer is best known for
supplying precision-engineered timing instruments for the most storied motorsports events and racers in history. Whereas Kith has become a fashion stalwart and regarded for its disruptive approach. Today, this duo is embarking on a cutting-edge collaboration to reintroduce the TAG Heuer Formula 1 Series 1 originally released in 1986. The new collection of timepieces features the beloved TAG Heuer Formula 1 in 10 bold colour was inspired by standout models from TAG Heuer’s past. Alongside Kith, TAG Heuer is reintroducing an ‘80s icon built on strong design codes and standout colours, values Fieg is consistently inspired by as a designer.

A Treasured Design

There is something special about the first. That’s especially true when it comes to first love. And for so many collectors all around the world, TAG Heuer’s Series 1 was that first love. It was the timepiece that kicked off a love affair with collecting. That’s the story behind TAG Heuer’s collaboration with Kith, whose founder Ronnie Fieg started with a red-and-black TAG Heuer Formula 1 and has since become an ardent collector of prestigious vintage watches. For many this love started when the original TAG Heuer Formula 1 was released in 1986— the very first watch to bear the TAG Heuer name. It was the very first Swiss timepiece for many collectors who were enamoured with its forward-thinking design and electrifying colourways. In recent years, it has become one of the hottest vintage watches in the world, with admirers flocking to secondary sites to recapture a piece that looks just as fashionable today as it did almost 40 years ago.

This TAG Heuer watch was so effective at drawing collectors into the world because it was the very first watch to enable a generation to assert their taste and individuality with a timepiece. The TAG Heuer Formula 1 was the first premium composite quartz watch, drawing collectors deeper into this world with every tick. Just like the original did in 1986, this latest timepiece marks TAG Heuer’s undeniable position as a cultural powerhouse. The new TAG Heuer Formula 1 | Kith stirs up the nostalgia of this era while updating it for modern times through the colours, partnership, and 35-millimetre size.

“The rebirth of the original TAG Heuer Formula 1 watch is something the collector community has been clamouring after for years. One of these collectors was Kith founder Ronnie Fieg, who shared that, like so many others, this was also his first watch when he was younger. It is one of the most meaningful pieces in TAG Heuer’s history. The first to wear the TAG Heuer name, it introduced a generation of collectors to our commitment to making premium timepieces at the intersection of culture and motorsports,” said Julien Tornare, the CEO of TAG Heuer.

Revitalizing the Cherished Model for 2024

The TAG Heuer Formula 1 | Kith maintains what makes the original beloved while bringing it into 2024 and updating it with upgraded materials. First, though, it was critical for these new iterations to keep the original spirit of the watch. The original supplier of case was tracked down along with the very same mold that was used for the pieces made in 1986. That means the identity of the watch is inextricable from the piece collectors fell in love with decades ago.

The new story of the TAG Heuer Formula 1| Kith is told through elegant tweaks to this classic model. While the original watch featured a plastic crystal, this updated model features sapphire. The strap also gets an upgrade from plastic to rubber. Kith’s Fieg contributed to many of the details that reestablish this watch as a fashion powerhouse. TAG Heuer and Kith worked together to select many of the striking and exotic colour combinations.

In a groundbreaking move, for the first time in TAG Heuer’s illustrious history, the luxury Swiss watchmaker is merging its logo with a collaborative partner. TAG Heuer Formula 1 | Kith features a reworked version of the insignia that combines Kith and Heuer on the dial, rubber strap, and caseback. The dial also includes Kith’s motto “Just Us,” a tribute to Fieg’s familial inner circle.

“It was an honor for me to be able to play a part in bringing TAG Heuer’s Formula 1 Series 1 back to life. The TAG Heuer Formula 1 Series 1 in red and black was my very first watch, the timepiece that helped me express the unique style that’s now manifested itself in Kith,” said Ronnie Fieg, Kith founder.

The Collection

The original Formula 1 was foundational to the success and longevity of TAG Heuer. Over three million pieces were produced, which have been equally admired by men and women over the decades. This new partnership maintains the exquisite variety—without the sheer volume—that made the watch such a fun and trend-setting accessory in the first place.

There are 10 new watches in total, in stainless steel bracelet edition or rubber bracelet edition. Seven watches are exclusive to Kith and each pays tribute to a store in its global network. These watches play with vibrant color: sports-car red; black-and-yellow; green, yellow, and red nods to the rare iteration from the ‘80s made in partnership with Japanese F1 driver Ukyo Katayama; cream; and matte black. These iterations are limited to 250 pieces each. Kith’s exclusive models also feature two with steel bracelets in blue-bezel and one in green. The pair is limited to 350 pieces each.

TAG Heuer boasts two exclusives, limited to 825 pieces each, of its own: each a shot of colour in vibrant blue and green to the bezel and strap with
black PVD case and a black dial. The first edition will launch in-store only in Miami on May 3rd followed by the global launch on May 6th.

A highlight of the collection is the shared model between TAG Heuer and Kith, limited to 1350 pieces. The classic black-bezel watch with its red accents is a lasting and undeniable combination. This model arrives on a steel bracelet with an eggshell dial that is reminiscent to the patinated versions of this model from 1986. The result isan exquisite combination of modern features with vintage aesthetic appeal.

The TAG Heuer Formula 1 | Kith remains faithful to the original, drawing elements from the colour combinations to the small details that defined the Series 1. These features include the original form hour hand, a triangle with a dot inside at 12 o’clock, indices that alternate every quarter between shields and dots, and a contrasting minuterie that packs a lot of delightful character into the dial.

Every TAG Heuer Formula 1 | Kith will be presented in a high-end box that evokes their colorful design and drives home the revived watch’s premium status. The most exceptional and desirable presentation of the collection will come in the form of a highly collectible box containing all 10 of the limited-edition watches. With the original TAG Heuer Formula 1, TAG Heuer helped countless collectors fall in love with watches. Now, they are invited to become infatuated with this distinctive, incredibly stylish model all over again.