Elka Watch Co. unveils TIMEPEACE by Elka

Elka Watch Co. continues its approach to watchmaking with the launch of TIMEPEACE by Elka. Following successful collaborations, including the culturally diverse ‘Diversity’ collection and the universally understood ‘Essence’ model, Elka now presents a timepiece dedicated to peace.

Revelation was on February 22nd, a date significant in numerology for its repetition of the number 2, symbolizing balance, harmony, and peace, TIMEPEACE by Elka carries a powerful message. The watch features a poetic inscription in English in an Elvish calligraphy: “From the mountains to the oceans, may the language of peace echo through every soul”. This phrase poetically reinterprets the core message of human rights, capturing the essence of equality, dignity, and the interconnectedness of humanity. It emphasizes universality and the importance of peace and understanding, evoking vastness and inclusivity, mirroring the “all human beings” of the original human rights text. The inscription serves as a constant reminder of these fundamental values.

Specifications:
• Calibre: La Joux Perret G100 automatic, 4 Hz / 28,800 vph, stop seconds, 68-hour power reserve
• Functions: Hours, minutes, seconds
• Case Material: 1.4404 steel with 5N PVD Coating
• Case Size: 40.8 mm diameter, 10.8 mm thick, 46.00 mm lug to lug
• Crown: 1.4427 steel with 5N PVD Coating
• Case Back: Screw-down, 1.4404 steel with 5N PVD Coating
• Hands: Leaf-shaped, 5N plated with Superluminova C1
• Crystal: Chevé box sapphire crystal, scratch-resistant with anti-reflective coating (one side)
• Water Resistance: 30 meters / 3 bars
TIMEPEACE by Elka is more than just a watch; it’s a statement. It’s a reminder of the importance of peace and understanding in a world that needs it now more than ever.

About Elka Watch Co.:
Elka Watch Co. is an iconic Swiss watch brand with a rich history dating back 150 years. Founded in Amsterdam in 1877 by Eliazer Kiek, inventor of the tactile watch for the blind and watchmaker to Queen Juliana of the Netherlands, Elka established a Swiss branch in La Chaux-de-Fonds in 1949, producing a diverse range of timepieces, including wristwatches, pocket watches, Braille watches, chronographs, and clocks. The brand disappeared in the mid-1970s, only to be revived by Hakim El Kadiri, a mechanical engineer with a lifelong passion for watchmaking and extensive experience in product development within the industry. El Kadiri’s dedication to his craft is evident in his own words: “My work is not a job, it’s a passion… I live my work, I breathe my work.” He brings Elka’s storied past into the present, creating timepieces that honour its heritage while embracing modern innovation.

Contact:
Elka Watch Co
hakim.elkadiri@elkawatch.com
+41 79 500 91 13 – Switzerland – Neuchâtel

“TIMEPEACE is my artistic expression of the longing for peace. The combination of the English text and Elvish calligraphy gives the message a timeless and universal quality. I hope it serves as a beautiful and constant reminder of the values we should all strive for.” – Hakim El Kadiri

 

Switzerland: Price CHF 1’795 – including 8.1% Swiss VAT
Abroad: Price CHF 1’662 .- (excluding 8.1% Swiss VAT)

Also Read: Hakim El Kadiri Unveils Loch Lat: A New Single Malt Whisky

Hakim El Kadiri Unveils Loch Lat: A New Single Malt Whisky

Hakim El Kadiri, the founder of Elka Watch, has expanded his horizons with the launch of Loch Lat, a meticulously crafted single malt whisky. This new venture, born out of a passion for both timekeeping and spirits, reflects El Kadiri’s dedication to quality and innovation.

Loch Lat is the culmination of a three-year journey that began with a casual inspiration. Inspired by a Belgian friend’s gift of a fine whisky, El Kadiri was captivated by the spirit’s unique character and set out to create a Neuchâtel-based counterpart.

Partnering with experienced oenologist, El Kadiri carefully selected the finest malt must and oversaw the distillation process. The spirit was then aged in repurposed cognac casks, imparting a rich and complex flavor profile.

To honor the region’s history, El Kadiri named Loch Lat after a nearby lake and chose the iconic Wheel of Saint Blaise as its logo. This ancient artifact, discovered in the area, symbolizes the region’s rich heritage.

In a nod to his watchmaking expertise, El Kadiri created a limited edition of 25 watches, each paired with a unique bottle of Loch Lat. The S Series watch features a distinctive amber dial and a high-quality La Joux Perret G100 movement.

Loch Lat is a testament to El Kadiri’s unwavering pursuit of excellence, combining his passion for watchmaking with a newfound appreciation for the art of whisky making.

(Given the complexities of alcohol export, this exclusive offering is available only in Switzerland).

CALIBER

La Joux Perret G100 automatic 4 Hz / 28’800 A/h, stop second 68-hour power reserve

FUNCTIONS

Hours, minutes, seconds

CASE MATERIALS

1.4404 steel

CASE DIMENSIONS

40.8 mm in diameter, 10.8 thick, 46.00 mm Lug to Lug

CROWN

Steel 1.4427

SCREWED CASE BACK

Steel 1.4404

HANDS

Leaf shape – Nickel Colored / Satinated

GLASS

Chevé box type sapphire crystal – anti-scratch

anti-reflective treatment on one side

WATERPROOF:

30 meters / 3 bar

Price CHF 1,850 – including 8.1% VAT

(watch and bottle numbered with the same number)

 

Also Read: Elka Watch Co. unveils TIMEPEACE by Elka

Elka Watch Co. Debuts New Diver’s Watch: ARINIS

Like treasure raised to the surface, the Arinis is a diver’s watch whose quintessential aesthetic enhances the historic waters of Lake Neuchâtel. A Tool Watch tested by a scientist, ready to conquer the heights of global elegance.

Elka Watch Co’s Arinis is the only timepiece on the market entirely dedicated to a lacustrian universe, Switzerland’s largest lake, Lake of Neuchâtel. Available in four versions, this 200 meter (656-foot) water-resistant watch aspires to see the sea while breathing in the  subaquatic authenticity of one of Switzerland’s finest watchmaking regions: powered by an automatic mechanical caliber from Manufacture Lajoux-Perret in La Chaux-de-Fonds, the new Arinis is a Swiss-made concentrate of coherence and… craftsmanship.

Civilizational depths, Palafittes

Full of depth, this screw-crown diver’s watch with its “chevé box” sapphire crystal is charged with meaning. Starting with its baptismal name, Arinis, which until the 13th century AD was the ancient name of St. Blaise, a nearby region of Neuchâtel. A cradle of civilization bordered by vineyards that, even in the depths of the mysterious, sweet waters of the lake, is populated by Palafittes, vestiges of past times that predate the traces of the Celts who later inhabited the area.

“Seventy Paleolithic sites have been identified on the Neuchâtel coast alone, home to 123 different Neolithic and Bronze Age villages,” explains Hakim El Kadiri, the brand’s custodian, founded in 1877 in Amsterdam from the acronym of a Dutch retailer, Eduard Louis Kiek of Amsterdam. “111 of them have been inscribed on the Unesco World Heritage List since 2011, including 22 in the Three-Lakes region.”

As a devotee of ‘conceptual coherency’, designer Hakim El Kadiri, nicknamed ‘Elka’, has added a hefty dose of depth to his Arinis diver’s watch.

On the wrist of a diving scientist

For over 20 years, Hakim El Kadiri, nicknamed “Elka” (!), has been signing legendary models for other prestigious watch brands. In 2024, he placed the first Arinis prototype, a case inspired by an iconic model, on the wrist of a distinguished diver: the scientist Fabien Langenegger, a researcher involved in archaeological studies at these sites. “For 150 years, this type of archaeological research has provided a reference for the understanding of European prehistory,” adds the man who is reviving Elka Watch Co, a prestigious Swiss historical brand that will celebrate its 150th anniversary in 2027.

And since Perfection lies in the detail, it also appears in the Arinis diver’s watch from Elka Watch Co, mounted on various different straps including the delightful Tropic vulcanized rubber, a local historical nod to the ceramic inserts that line the 120 positions of its unidirectional rotating bezel: once upon a time, always in these civilizational surroundings of the Pays de Neuchâtel, 250 kg of ceramics were found not far from a certain Devil’s Path: one more historical mystery, in the shape of “a stone-paved Roman road leading to Aventicum, the capital of Helvetia.”

Scientist, researcher and diver Fabien Langenegger

He tested the first prototype of Elka Watch Co’s Arinis: “Yes, it dived into the depths of the lake. It’s very luminous and the wristband is very practical and can be attached over a diving suit. But it’s also successful on the surface, in social gatherings…”

Certified waterproofing

A watch engineered to withstand a water depth of at least 200 meters, i.e. an isostatic pressure of 20 bars, is in fact subject to tests that add 25% more pressure. In other words, a watch certified for 200 meters is tested at 25 bars, not 20, and must also resist corrosion by seawater.

Arinis Technical Specifications

Waterproofing
200 meters / 20 bars / 656 feet

Manufacture’ caliber
“Elka” oscillating rotor. La Joux Perret G100 automatic movement
4 Hz / 28,800 vibrations per hour, stop seconds, 68-hour power reserve

2 dial types
Matte black or blue gradient (with or without date)

Hands
Brushed nickel, SuperLuminova-filled

2 SuperLuminova types
Under daylight: white or “old Radium” effect
Luminescence: green

Case
Ø 41 mm Thickness 11.85 mm 46.50 mm from lug to lug
Case material stainless horological steel 1.4404

Decorated screw-down caseback
Screw-down caseback in 1.4404 stainless horological steel
Engraved “fish” pattern, referring to the fascinating artefacts found in the lake

Unidirectional rotating bezel
120 positions.
Ceramic inserts filled with SuperLuminova for easy graduation
Visible numerals on the bezel, reminiscent of an early
iconic Elka Watch Co. model

Crown
Screwed, in stainless horological steel 1.4427

Domed sapphire crystal
‘Chevé’ box-type dome
Scratch-resistant, one-sided anti-reflective coating

Various types of wristbands
“Tropic” vulcanized rubber, black or dark blue 20/18 mm
Rice grain” pattern steel bracelet, 20 mm
Milanese Mesh
Beige or blue Nato type wristband
Genuine leathers wristband

Buckle
Pin-type clasp in 1.4404 horological steel

2 dials, various straps with or without date

Swiss retail price From June 20:

VAT 8.1% included:
Price: on Nato 1895 CHF
Price: on Leather and Rubber 1955 CHF
Price: on Milanese Mesh and Rice Grain 1995 CHF
Prices outside Switzerland From June 20:
(VAT not included)
Price: on Nato 1755 CHF
Price: on Leather and Rubber 1810 CHF
Price: on Milanese Mesh andRice Grain 1845 CHF

Elka Watch Co, Iconic Swiss watches, born in Amsterdam 150 years ago

ELKA watches are part of a tradition, a lineage and a history. That of a brand founded in 1877 in Amsterdam by Eliazer Kiek, inventor of the tactile watch for the blind and watchmaker to Queen Juliana of the Netherlands. In 1949, the ELKA Watch Company opened its Swiss branch in La Chaux-de-Fonds. (It produced wristwatches, of course, but also pocket watches, Braille watches, chronographs, chess and signal clocks). Then, in the mid-1970s, the brand disappeared, along with Ernst Louis Kiek, grandson and last heir.

Hakim El Kadiri aka ‘Elka’

With a foundation in Mechanical Engineering, Hakim El Kadiri has spent the vast majority of his working life working in the product development side of the watch industry. “My work is not a job, it’s a passion, I love what I do, I don’t feel like going to work in the morning, I dream about my work, I live my work, I breathe my work, the part your work takes in your life is huge, if you are lucky enough to be passionate, you’ll never think about working, you’ll just enjoy your life and the balance of life you’ll have!”.

 

Elka Watches – Back to Basics

Vintage-inspired watches have always stayed in style and while most would cost you an arm, some brands resonate with the public demand and have designed fair-priced watches.

While doing so, the quality has remained the same, maybe a notch higher.

The brand in the spotlight is Elka Watches, a brainchild of Hakim El Kadiri, an industry veteran who has previously worked with brands like Rado, Swatch Group.

Paying tribute to a defunct Dutch watch brand that was once a pioneer and inventor of watches for the blind but later disappeared into obscurity.

But the reference ends there. Today Elka watches is devoted to making watches, the essence of which is simplicity and durability. So while making its bold presence felt, it still stays elegant and refined.

Born out of passion and love for ingenuity, the Elka brand, steeped in history, is ruling in the modern world. Like every brand, it has an anchoring persona that needs a wrist enthusiast. Someone intelligent enough to place value on freedom of thought. Brave and playful to take risks yet confident to be cool about it.

The brand promises an unconventional, genuine product that meets today’s demands. The person who wants to own an Elka Watch has to be attracted by its aesthetics as well as the ethos of the brand. The watch is no longer just an accessory to tell time; it has evolved into a status symbol, a definition of who you are and what values you ascribe to.

The simplicity of the watches is stunning and the sharpness of the design is astute.

D Series

The Elka D Series Watches spring from the idea of pocket watches and the smooth pebble-like design almost cajoles you to touch and caress its smoothness. Taking inspiration from a similar dial created by Ulysse Nardin back in time for the original Elka brand, it has identical hands and applied indexes.

The core collection comprises of 3 dials, silver with rose gold indexes, blue with Rhodium indexes and grey with Rhodium indexes, housed in 41 mm cases. The strap is a choice between embossed leather or a bracelet comprising of Milanese mesh which is really intertwined loops that are robust. They are typically distinguished by their dense, close-knit construction formed from steel springs which give them a smooth, fine surface making them breathable and highly comfortable to wear. Used as far back as the 13th century, it was revived in the 1920s by the Germans.

 

The dials of the Elka D series now have a sun-brushed finish with baton markers as accents. The date is at 3:00 hour marker. The short curved lugs angling downward make the watch visually intriguing.

We found the Elka D07-0810 quite exquisite. A deep dark wine-coloured leather strap so seamlessly couples with the Bordeaux dial.

Check it out here.

X Series

On the other hand, the Elka X Series draws inspiration from a flight instrument designed by Heuer for the erstwhile Elka brand. The watch case resembles the Elka D Series, but the similarities end here. Both models have distinguishable characteristics and are visibly very different looking.

This sporty version comes with the choice of rough-edged leather straps or Nato straps. Originating in 1973 to supply the British Ministry of Defence with a highly durable strap. The watchband resulted from exacting requirements of resisting moisture and reflection (in cases of material like steel) and being more dependable than materials like rubber and avoidance of spring bars being broken. The nylon bracelets were initially only available in grey and were 20 mm wide.

The design of the Chevé-Box is curved and complicated, sculpted out of scratch-resistant sapphire. We say sculpted because the hardness of the sapphire crystal is, at about 2000 HV, just a bit lower than that of a diamond. The case back is steel and the water resistance is 30 meters.

The timepiece to check out in the X series is the Elka X02. A sand-coloured watch that is inspired by the 60’s field watch design. The double numerals give it a very cool look. The X02 has only 2 orange lines in Super-LumiNova® and the numbers are painted in black.

Check it out here

THE MOVEMENT

The movement is the G 100 from the La Joux-Perret manufacture; they are considered the champions in the category. With a 68-hour power reserve and 24 jewels, it oscillates at a frequency of 28,800 vibrations per hour.

The dials of both the Elka X & D models are curved with curved hands. The numbers (indexes) are filled with Super-LumiNova® only for the ELKA X models.

The Swiss watch industry vouches for Swiss Super-LumiNova® pigments, and it is well-recognised that its afterglow performance is the best. Working like a light storage unit, the non-ageing material can be charged with either sunlight or under artificial light and the emitted light is uninterrupted. Applied to hands and dial, the luminosity is unaffected by high temperatures or environmental impact.

Though the collections are vastly different, they have the watchmaker’s passion as their DNA, making them diverse and delectable. Do check out the entire collection at www.elkawatch.ch.
For more info write to us: info@elkawatch.com
Call us: +41 79 500 91 13