And when it’s a renowned watch brand like Bulgari everyone sits up and takes notice.
Bulgari has consistently been breaking records since 2014 and this year to mark its 10th Anniversary of Octo Finissimo Collection the brand dropped a watch that has created quite a stir not only in the world of watchmaking but NFTs as well.
The feat to master the thinnest ever mechanical watch was no easy task and a very patient and diligent dedication finally bore results that are not only aesthetically astounding but technically tenacious too.
The watch itself was a challenge but the integrated bracelet and the newly designed folding clasp had to match the thinness of the case. It took designer Concepto three years to accomplish something of this magnitude.
The Octo Finissimo Ultra measures 1.8mm with a 40mm diameter case in sandblasted tungsten carbide. The case back of the watch also serves as its main plate and carries the movement of the watch. The PVD-coated black hands stand out as a contrast against the grey background.
The first thing that you notice though is that the ratchet is engraved with a QR code unique to each of the 10 limited timepieces that are going to be made. The code is linked to an exclusive NFT and artwork that the watch owner will receive along with the watch opening endless possibilities to such digital partnerships in future and bridging the gap between real and virtual worlds.
The other thing you wonder is how to wind this thinner than a €0.10 coin masterpiece and then you notice the two rotating knobs for winding and adjusting the time.
While there is going to be a huge scramble to own the limited 10 watches made there will only of course be those lucky few who will proudly flaunt this wonder of a watch.
The rest of us will be left flat out and wanting more.
