30 YEARS LATER: THE LEGEND CONTINUES

TAG Heuer and Senna Brand celebrate Ayrton Senna with an exclusive limited edition tourbillon timepiece. The extraordinary life and career of legendary Formula 1 driver Ayrton Senna will be brought to life in the new Netflix series Senna premiering on November 29, 2024. As part of this commemoration, Swiss luxury timekeeper TAG Heuer, in collaboration…

TAG Heuer Carrera Extreme Sport

The TAG Heuer Carrera Extreme Sport timepieces redefine the thirst for adrenaline, tailored for true motorsport enthusiasts. The six timepieces, showcases TAG Heuer’s commitment to innovation and excellence. Since its inception in 2016, the TAG Heuer Carrera Extreme Sport series has marked watch aficionados and TAG Heuer fans by its daring approach to racing and…

TAG HEUER ENTERS ITS NEW RACING CHAPTER WITH THE TAG HEUER MONACO CHRONOGRAPH RACING GREEN

The Swiss luxury watchmaker is pleased to introduce the TAG Heuer Monaco Chronograph Racing Green, a continuous representation of the racing heritage of TAG Heuer, and a second chapter in the Racing Monaco story. The new TAG Heuer Monaco Chronograph Racing Green joins the TAG Heuer Monaco collection as a celebration of the racing cars…

TAG HEUER CARRERA CHRONOGRAPH SEAFARER x HODINKEE

Hodinkee, the leading destination for all things watches and horology, has partnered with luxury watch manufacturer TAG Heuer for their third collaboration. Together, they announce the launch of the TAG Heuer Carrera Chronograph Seafarer × Hodinkee. The past collaborations with TAG Heuer, the Carrera Skipper and Carrera Dato, were homages to the history of TAG…

ENDURING TIME: CARRERA CHRONOGRAPH X PORSCHE 963

TAG HEUER UNVEILS THE TAG HEUER CARRERA CHRONOGRAPH X PORSCHE 963, A TIMEPIECE THAT BRIDGES MOTORSPORT LEGACY AND INNOVATION   TAG Heuer, the renowned Swiss luxury watchmaker, is thrilled to introduce the TAG Heuer Carrera Chronograph x Porsche 963, a captivating timepiece that celebrates the spirit of endurance racing and technological innovation. This exclusive collaboration…

TAG HEUER FORMULA 1 | KITH

THE REVIVAL OF THE “CULTURE-DEFINING” WATCH WITH A BRAND NEW COLLAB Since its original release in 1986, the first series of TAG Heuer’s Formula 1 has been a trailblazer. It was the very first timepiece that bore the TAG Heuer name. The watch’s striking colours and daring design made it a favourite first watch among…

TAG Heuer Unveils Dazzling Timepieces at LVMH Watch Week, Miami 2024

Innovative Collections from TAG Heuer Celebrate Heritage, Elegance, and Cutting-Edge Technology The atmosphere at LVMH Watch Week, Miami, on January 29, 2024, was charged with excitement as TAG Heuer showcased groundbreaking additions to its iconic collections. From the rugged outdoors to the racetrack and now to the world of lab-grown diamonds, TAG Heuer once again…

TAG HEUER ANNOUNCES NEW BRAND AMBASSADOR LIU HAORAN

Renowned Swiss luxury watchmaker TAG Heuer is thrilled to announce the addition of Liu Haoran as its newest brand ambassador. At just 26 years old, Liu Haoran has garnered widespread acclaim for his exceptional acting skills and distinctive style, making him a leading figure among the younger generation of Chinese actors. From his role as…

Watches and Wonders Geneva 2024

55 exhibiting Maisons, 3 days open to the Public Taking place from April 9 to 15, 2024, the next Watches and Wonders Geneva promises to be a thrilling one, with an enhanced program at the Salon and In The City, specially designed for the general public. The focus will be on the visitor experience, as…

Day 1 at Watches and Wonders 2023

What is everybody talking about? Day 1 at Watches and Wonders, yes, that’s right! The watch industry’s largest and most important trade show began with a bang. Geneva is witnessing the exhibition of the biggest and best watch brands, including some nascent brands, into the fold. The following week will unveil novelties from Maisons that…

Wonderful Novelties at Watches and Wonders – Day 1

The excitement was palpable and there was a buzz in the city of Geneva which woke up to the first day of Watches and Wonders. This was the day everyone was looking forward to since 2020. The wonderful novelties that were unveiled at Watches and Wonders on day 1 were long awaited. The watch was…

20 Days to Watches and Wonders 2022

The moment journalists, retailers and clients of the 38 exhibiting Maisons have been waiting for… Watches and Wonders Geneva will finally open its doors on 30 March 2022, for a week filled with exciting discoveries. A vast digital system has been set up to allow invited guests and the general public to follow online either…