BVLGARI at LVMH Watch Week 2026: When Gold Becomes a Language of Time

At LVMH Watch Week 2026, BVLGARI did not simply present new watches—it reaffirmed its singular position as a Maison where Roman jewellery heritage and Swiss mechanical mastery coexist in perfect harmony. Under the unifying theme Art of Gold, BVLGARI’s latest creations explore gold not merely as a precious metal, but as a medium of expression—shaped,…

GPHG 2025 Winners: A Complete Look at This Year’s Finest in Watchmaking

The Grand Prix d’Horlogerie de Genève (GPHG) once again delivered a night filled with craftsmanship, innovation and emotion — and the 2025 edition might just be one of the most diverse lineups we’ve seen in years. From ultra-thin record-breakers to artistic métiers d’art creations and bold independents rewriting the rulebook, this year’s winners represent the…

Bvlgari at Geneva Watch Days 2025: When Thinness, Art, and Time Collide

Every September, Geneva comes alive with a different kind of energy. Instead of the closed, high-walled watch fairs of old, Geneva Watch Days spills into the city’s boutiques, riverside pavilions, and galleries. It feels more like a festival than a trade show—one where collectors, journalists, and curious passersby all share the same stage. In 2025,…

The Rise of the Indian Female Watch Collector: Capturing Minds, Hearts, and Market Share

  The landscape of luxury watchmaking in India is experiencing a seismic shift. What was once considered a gentleman’s domain is now witnessing unprecedented female participation, with women emerging not just as buyers, but as discerning collectors and brand ambassadors. This evolution presents challenges and golden opportunities for luxury brands seeking to capture this dynamic…

Bvlgari Polychroma: Time Told in Color, Emotion, and Mastery

In the ever-evolving world of haute horlogerie, where technical innovation often dominates the conversation, Bvlgari has always danced to a different rhythm — one that beats with boldness, beauty, and unabashed Roman flair. With its latest artistic breakthrough, Polychroma, Bvlgari reasserts its authority as the jeweler of time, blending opulent color, sculptural craftsmanship, and watchmaking…

Bvlgari SERPENTI AETERNA

A daring and visionary evolution of a timeless icon. The iconic Serpenti undergoes its boldest transformation yet: Aeterna. Modern. Avant-garde. Bvlgari’s legendary serpent, stylized to the extreme, distilled to its quintessential form. The pure, powerful geometry of an original bracelet. The dawn of a new era. • A statement of style and modernity, inspired by…

BVLGARI X MB&F SERPENTI

MB&F and Bvlgari are worlds apart, and yet they share an unexpected connection that gives birth to one-of-a-kind creations that challenge horological conventions. Founded in 1884, Bvlgari is renowned for its exceptional craftsmanship, innovative designs and rich heritage, combining Italian elegance with Swiss precision – materialised in iconic collections such as Serpenti, Octo Finissimo and…

Thin is in

And when it’s a renowned watch brand like Bvlgari everyone sits up and takes notice. Bvlgari has consistently been breaking records since 2014 and this year to mark its 10th Anniversary of Octo Finissimo Collection the brand dropped a watch that has created quite a stir not only in the world of watchmaking but NFTs…