Bvlgari Polychroma: Time Told in Color, Emotion, and Mastery

In the ever-evolving world of haute horlogerie, where technical innovation often dominates the conversation, Bvlgari has always danced to a different rhythm — one that beats with boldness, beauty, and unabashed Roman flair. With its latest artistic breakthrough, Polychroma, Bvlgari reasserts its authority as the jeweler of time, blending opulent color, sculptural craftsmanship, and watchmaking…

Bvlgari SERPENTI AETERNA

A daring and visionary evolution of a timeless icon. The iconic Serpenti undergoes its boldest transformation yet: Aeterna. Modern. Avant-garde. Bvlgari’s legendary serpent, stylized to the extreme, distilled to its quintessential form. The pure, powerful geometry of an original bracelet. The dawn of a new era. • A statement of style and modernity, inspired by…