With an impressive career spanning over 20 years, Erol Baliyan stands as a prominent figure in the world of luxury watchmaking. As the CEO of Franck Muller for the Middle East, Africa, and India, Erol has played a pivotal role in driving the brand’s regional growth and influence. He joined Franck Muller in 2003, bringing with him extensive expertise across a wide array of disciplines—including retail, distribution, logistics, finance, sales, and design—which together have shaped his holistic leadership style.
Thank you for reading this post, don't forget to subscribe!Erol opens up about his journey from his early days in the industry to his instrumental role in establishing the Dubai-based distribution hub, which today manages operations in more than 15 countries. Under his guidance, the brand has not only expanded its footprint but also deepened its presence in strategically vital markets.
Known for his pioneering mindset, Erol Baliyan has been a catalyst for innovation within Franck Muller. He holds a patent for integrating advanced technologies into traditional watchmaking, marking a significant breakthrough that aligns perfectly with the brand’s reputation for mechanical ingenuity and bold design. His efforts have redefined how Franck Muller approaches craftsmanship and technological fusion in haute horlogerie.
Beyond his professional achievements, Erol’s academic foundation adds further depth to his strategic approach. He holds a Bachelor’s degree in Econometrics from Marmara University and a Master of Science in International Management from the University of Exeter, credentials that reflect his analytical and global business acumen.
Driven by passion, precision, and a relentless pursuit of excellence, Erol Baliyan continues to lead Franck Muller’s operations with a clear vision—delivering exceptional customer experiences, championing innovation, and nurturing the brand’s legacy in the ever-evolving landscape of luxury watches.
In an exclusive interview with EyesOnTime, Erol discusses the brand’s focused expansion in India, exclusive collections, and the evolving preferences of Indian watch collectors.
Q: How is Franck Muller evolving in the Indian luxury market?
A: India has become one of our strongest growth stories. After a strategic restructuring five years ago, we’ve built a solid foundation. We now operate 12 points of sale and are planning to add 3–4 more in the near term. In terms of performance, we’re second only to Rolex in this market—proof that India is not just evolving, it’s responding powerfully to what we offer.
Q: What makes the Indian market so unique for Franck Muller?
A: India is emotional, responsive, and highly attuned to craft. The more we invest in this market—through design, service, or engagement—the more it gives back. It’s not transactional; it’s a relationship. That fits perfectly with how we operate.
Q: Is there a collection made specifically for India?
A: Yes, and we’re very proud of it. We’re about to unveil a limited-edition collection of 108 pieces, hand-engraved, designed with Indian collectors in mind. It’s been four months in the making—just the dial alone. The collection hasn’t even been officially announced, and it’s already sold out. That says everything about India’s appetite for meaningful artistry.
Q: What sets Franck Muller apart from other Swiss luxury watchmakers?
A: Our identity is instantly recognizable. We trademarked the Cintrée Curvex case over 30 years ago—an iconic shape that became our design DNA. Our numerals, dial layouts, and complications are all distinct. When someone sees a Franck Muller, they know it’s a Franck Muller. That level of visual signature is rare in watchmaking.
Q: How strong is your after-sales and service presence in India?
A: Very strong—and improving each year. We have a central service hub for India with dedicated sales support and technical teams. Every purchase comes with a 3-year warranty (5 years for complications), and we aim to respond quickly to any service needs. After-sales is critical in building trust, and we take it seriously.
Q: How do you maintain long-term relationships with collectors here?
A: By staying close. We host clients regularly at our boutiques—not to sell, but to connect. We invite them to view novelties, talk trends, and just engage with the brand. It’s about creating an emotional bond. Collectors aren’t just looking for rare pieces; they want dialogue, discovery, and respect.
Q: What trends are you noticing in Indian collectors’ preferences?
A: A definite shift toward more refined, complicated watches—tourbillons are gaining traction. There’s also growing demand for smaller, elegant timepieces, especially in our ladies’ collections. Collectors are craving uniqueness—different dials, rare materials, new forms. The industry has been recycling the same formulas for years. That fatigue is pushing people to look beyond the usual suspects—and they’re finding us.
Q: Any notable pieces recently acquired by Indian collectors?
A: The Giga Tourbillon stands out. It’s a technical marvel with a 9-day power reserve and double barrel. We sold one in India recently. There are more unique pieces, but I’d have to check our records to name specifics. Still, it shows the market’s appetite for true haute horlogerie.
Q: How is Franck Muller approaching online retail in India?
A: Carefully. E-commerce in luxury requires nuance. We’re already selling our Crypto Collection online, as it caters to a digital-first audience. We’re considering expanding online offerings— especially select ladies’ models—but only through official channels. Every online sale is backed by our full warranty and service network in India. But the experience must be curated, not diluted.
Q: How important is storytelling to Franck Muller’s identity?
A: It’s everything. Every collection has a narrative. Take the Sfumato dial—it captures the texture and feeling like a twilight over Amalfi rooftops. Or our new CX Mineral collection, made from Jasper, Malachite, and Lapis—stones shaped by elemental pressure over time, like the stories we tell through our watches.
Q: Can you talk more about Franck Muller’s dial expertise?
A: We are arguably one of the strongest in the industry when it comes to dials. We own our dial manufacturing and specialize in techniques like guilloché, enamel, and hand engraving. It’s a huge point of pride—and a big reason our watches look and feel different.
Q: Are there any upcoming celebrity or influencer partnerships in India?
A: Yes, we’re actively exploring new collaborations. We’ve had success in the past and understand how influential celebrity culture is in India. You’ll see more of that very soon.
Q: What’s your view on Indian luxury watch media?
A: It’s progressing well. But more can be done on both sides. Brands need to engage more proactively, and media should continue building deep, knowledgeable coverage. Consistent communication and shared vision will elevate the whole space.
Final Word:
Franck Muller’s story in India is just beginning—but the foundation is solid: distinctive design, strong relationships, and a respect for artistry that mirrors the spirit of Indian collectors. As the brand doubles down on presence, product, and personalization, it’s clear that India isn’t just a market—it’s a mission.
