Elka Watch Co. continues its approach to watchmaking with the launch of TIMEPEACE by Elka. Following successful collaborations, including the culturally diverse ‘Diversity’ collection and the universally understood ‘Essence’ model, Elka now presents a timepiece dedicated to peace.
Revelation was on February 22nd, a date significant in numerology for its repetition of the number 2, symbolizing balance, harmony, and peace, TIMEPEACE by Elka carries a powerful message. The watch features a poetic inscription in English in an Elvish calligraphy: “From the mountains to the oceans, may the language of peace echo through every soul”. This phrase poetically reinterprets the core message of human rights, capturing the essence of equality, dignity, and the interconnectedness of humanity. It emphasizes universality and the importance of peace and understanding, evoking vastness and inclusivity, mirroring the “all human beings” of the original human rights text. The inscription serves as a constant reminder of these fundamental values.
Specifications:
• Calibre: La Joux Perret G100 automatic, 4 Hz / 28,800 vph, stop seconds, 68-hour power reserve 
• Functions: Hours, minutes, seconds
• Case Material: 1.4404 steel with 5N PVD Coating
• Case Size: 40.8 mm diameter, 10.8 mm thick, 46.00 mm lug to lug
• Crown: 1.4427 steel with 5N PVD Coating
• Case Back: Screw-down, 1.4404 steel with 5N PVD Coating
• Hands: Leaf-shaped, 5N plated with Superluminova C1
• Crystal: Chevé box sapphire crystal, scratch-resistant with anti-reflective coating (one side)
• Water Resistance: 30 meters / 3 bars
TIMEPEACE by Elka is more than just a watch; it’s a statement. It’s a reminder of the importance of peace and understanding in a world that needs it now more than ever.
About Elka Watch Co.:
Elka Watch Co. is an iconic Swiss watch brand with a rich history dating back 150 years. Founded in Amsterdam in 1877 by Eliazer Kiek, inventor of the tactile watch for the blind and watchmaker to Queen Juliana of the Netherlands, Elka established a Swiss branch in La Chaux-de-Fonds in 1949, producing a diverse range of timepieces, including wristwatches, pocket watches, Braille watches, chronographs, and clocks. The brand disappeared in the mid-1970s, only to be revived by Hakim El Kadiri, a mechanical engineer with a lifelong passion for watchmaking and extensive experience in product development within the industry. El Kadiri’s dedication to his craft is evident in his own words: “My work is not a job, it’s a passion… I live my work, I breathe my work.” He brings Elka’s storied past into the present, creating timepieces that honour its heritage while embracing modern innovation.
Contact:
Elka Watch Co
hakim.elkadiri@elkawatch.com
+41 79 500 91 13 – Switzerland – Neuchâtel
“TIMEPEACE is my artistic expression of the longing for peace. The combination of the English text and Elvish calligraphy gives the message a timeless and universal quality. I hope it serves as a beautiful and constant reminder of the values we should all strive for.” – Hakim El Kadiri
Switzerland: Price CHF 1’795 – including 8.1% Swiss VAT
Abroad: Price CHF 1’662 .- (excluding 8.1% Swiss VAT)
