At LVMH Watch Week 2026, BVLGARI did not simply present new watches—it reaffirmed its singular position as a Maison where Roman jewellery heritage and Swiss mechanical mastery coexist in perfect harmony. Under the unifying theme Art of Gold, BVLGARI’s latest creations explore gold not merely as a precious metal, but as a medium of expression—shaped, woven, engraved, and animated by in-house movements of extraordinary refinement.
Thank you for reading this post, don't forget to subscribe!More than a showcase of novelties, BVLGARI’s presentation unfolded as a coherent narrative: one that links antiquity and modernity, femininity and mechanics, artistry and innovation.
Art of Gold: A Roman Soul, Reimagined
Gold has always been central to BVLGARI’s identity. Rooted in Rome—where gold symbolised power, eternity, and beauty—the Maison continues to reinterpret this legacy through contemporary forms. At LVMH Watch Week 2026, four emblematic collections carried this vision forward: Monete, Tubogas, Serpenti, and Lvcea.
Each collection revisits a historic BVLGARI code, yet none feel archival. Instead, they reflect a modern sensibility—fluid, architectural, and unapologetically bold—underscoring BVLGARI’s ability to evolve without dilution of identity.
Maglia Milanese Monete: Antiquity Meets Milanese Craft
The Maglia Milanese Monete Secret Watch stands as one of the most poetic expressions of the Maison’s philosophy. Anchored by an authentic ancient Roman coin depicting Emperor Caracalla, the watch bridges millennia—transforming history into a wearable object of art.
For the first time, BVLGARI explores Milanese mesh in its purest form. Crafted from interlaced rose-gold threads, the bracelet flows with remarkable suppleness, echoing Renaissance goldsmithing traditions while feeling entirely contemporary. Beneath the sculptural exterior lies the ultra-compact Piccolissimo BVP100 calibre—designed, developed, and produced entirely in-house—proving that technical virtuosity can exist even in the most intimate dimensions.
Tubogas Manchette: Chromatic Power and Seventies Geometry
Few jewellery-watch designs are as unmistakably BVLGARI as Tubogas. First introduced in the 1940s and embraced fully in the 1970s, Tubogas returns in 2026 with renewed intensity through the Tubogas Manchette.
This sculptural cuff watch is a celebration of colour, volume, and confidence. Yellow gold coils are illuminated by nearly 12 carats of diamonds and a vibrant spectrum of gemstones—citrines, rubellites, peridots, amethysts, topazes, and spessartites—set against a square pavé-diamond dial.
Powering this radiant creation is the Lady Solotempo Automatic BVS100, a fully in-house movement that reinforces BVLGARI’s commitment to mechanical legitimacy in jewellery watchmaking. The result is a watch that feels as powerful as it looks—where glamour and horology share equal footing.
Serpenti Seduttori Automatic: The Evolution of an Icon
Serpenti is not merely a collection—it is a signature. Since its first mechanical incarnation in 1948, the serpent has embodied transformation, sensuality, and strength. In 2026, the Serpenti Seduttori Automatic continues this lineage with two distinct expressions of femininity.
One version features a deep green malachite dial, celebrating BVLGARI’s long-standing relationship with hardstones. The other elevates preciousness through a diamond-set bracelet that transforms the watch into a jewel of light and movement. Both are powered by the Lady Solotempo Automatic movement, seamlessly integrated into Serpenti’s sinuous, scale-like bracelet.
These creations reaffirm Serpenti’s status as an evolving icon—timeless yet never static.
Lvcea Notte di Luce: Light, Art, and Time
Perhaps the most artistic expression of the collection emerges in Lvcea Notte di Luce, born from a rare collaboration between BVLGARI and Japanese Urushi master Yasuhiro Asai.
Using ancestral lacquer techniques and the intricate Raden method—where fragments of mother-of-pearl are embedded into deep black lacquer—each dial becomes a miniature cosmos of light. No two are alike. Each requires nearly sixty days of meticulous craftsmanship, resulting in a limited-edition creation imbued with individuality and soul.
Lvcea Notte di Luce is more than a watch; it is a meditation on time, patience, and luminosity—where Swiss mechanics support a dial that feels almost celestial.
A Unified Vision at LVMH Watch Week 2026
At LVMH Watch Week 2026, BVLGARI delivered more than novelties—it delivered coherence. Each watch, each movement, each material choice contributed to a single, articulate vision: that true luxury lies in the dialogue between heritage and innovation.
Gold, in BVLGARI’s hands, becomes more than a material. It becomes memory, movement, and meaning.
