Made from Recycled Ocean Plastics: SEA Watches Differently!
A new watch collection from Anne Klein is cleaning up the ocean, one watch at a time. Anne Klein has teamed up with Oceanworks®, a trailblazing leader in the removal of ocean plastic waste worldwide, to design a sustainable collection created from plastic waste that has been transformed into new recycled materials.
“Over 8 million tons of plastic waste enters the oceans each year,” says Barbara Weichselbaum, CEO of E. Gluck Corporation, Anne Klein’s long-term watch partner since 1974. “That’s the equivalent of setting five garbage bags full of trash on every foot of coastline around the world.”
Here are some of the facts:
• Plastic has been found in over 700 species including 84% of sea turtles and 44% of all seabirds.
• 90% of plastic sinks once it reaches the oceans.
• Global plastic production exceeds 3 million tons per year and only 10% is recycled.
• Scientists estimate that by 2050 there will be more plastic in our oceans than fish!
“Our partnership with Oceanworks® represents our commitment to a larger mission, which to us at Anne Klein is of utmost importance,” states Effy Zinkin, Chief Operating Officer at WHP Global, owners of the Anne Klein brand. “Our contribution to keeping plastic out of the ocean resonates with us and our customers. We are committed to expanding the use of recycled ocean plastics to additional Anne Klein products.”
“Waste plastics are intercepted and recycled all around the world, from Alaska and Haiti to Southeast Asia. Our global effort protects sea life, reduces pollution, and minimizes reliance on virgin plastics,” explains Philip Finnance, Oceanworks, “and every product featuring the Oceanworks Guaranteed logo includes reclaimed materials sourced in alignment with the principles of quality, authenticity and transparency.”
The Anne Klein Considered Ocean Plastics Collection is comprised of two key styles: bracelet watches ($125 MSRP) and strap watches ($95 MSRP) in an assortment of colors.
Customers can shop the new Anne Klein Ocean Plastics Collection, as well as Anne Klein apparel, home, fragrance, jewelry, and accessories at AnneKlein.com. Nordstrom.com and Macys.com will also carry the watch collection.
More About Oceanworks
Oceanworks® is on a mission to keep plastic out of the ocean by incentivizing the collection and recycling of at-risk waste plastic. Oceanworks digital marketplace offers 100s of ocean and averted plastic resins, textiles, products. Track-and-trace infrastructure and quality standards allow brands to purchase with confidence and the capacity of the global network provides security at scale. Brands, manufacturers, and processors that use Oceanworks® Guarantee for their materials or direct impact programs become part of a larger solution – a circular economy to end ocean plastic. To learn more visit oceanworks.co
About Anne Klein
Anne Klein is an iconic legacy women’s fashion brand founded in 1968, serving women around the world with classic American style. The brand’s namesake, Anne Klein herself, formed the brand to create elegant sportswear for women and revolutionize the way that women think about and buy clothing. Now owned by WHP Global, the Anne Klein brand continues to outfit the women who make an impact on the world, with products being sold throughout North America, China, Korea, Philippines, Mexico and other countries around the world. For more information, visit www.anneklein.com, @AnneKlein on Facebook or @AnneKleinOfficial on Instagram.
Featured Watches in the Article:-
Considered Solar Recycled Ocean Plastic Bracelet Watch
Considered Solar Recycled Ocean Plastic Bracelet Watch
