Hublot at LVMH Watch Week 2026

At LVMH Watch Week 2026 in Milan, Hublot did not simply unveil new watches—it articulated a philosophy. From elite sport to avant-garde fashion, from cultural symbolism to two decades of industrial design leadership, the brand’s latest creations form a cohesive editorial narrative around one core belief: innovation is not a department, it is an attitude.

Presented from the heart of Milan, Hublot’s 2026 novelties reinforce the Art of Fusion as both method and mindset—where materials, mechanics, culture and emotion coexist without hierarchy.

Big Bang Tourbillon Novak Djokovic GOAT Edition

When Achievement Becomes Architecture

The most emotionally charged release of the week is the Big Bang Tourbillon Novak Djokovic GOAT Edition, a trilogy created as a living tribute to Novak Djokovic, whose career statistics have redefined modern tennis.

This is not commemorative watchmaking in the traditional sense. Limited initially to 101 pieces, the trilogy mirrors Djokovic’s professional victories at launch and is divided by tennis surface:

• 72 blue for hard courts

• 21 orange for clay

• 8 green for grass

The 44mm case is crafted from a proprietary Hublot composite made using Lacoste polo shirts and HEAD tennis racquets, while the mid-case employs ultra-resistant Titaplast®, one of the strongest polymers ever used in horology.

Inside, the MHUB6035 automatic tourbillon movement abandons convention entirely. Its three-dimensional mainplate is engineered to resemble tennis racquet strings, while the power-reserve barrel evokes the texture of a tennis ball. At just 56 grams, the watch is designed to withstand actual play—an unprecedented claim for a tourbillon.

This is not a watch inspired by sport; it is a watch engineered from sport.

Big Bang Original Unico

Twenty Years of an Icon, Refined

Two decades after the Big Bang disrupted Swiss watchmaking, Hublot returned to its origin point with the Big Bang Original Unico—a modern rearticulation of a design that changed the industry in 2005.

Refined to a versatile 43mm case, the watch now houses Hublot’s fully in-house Unico chronograph calibre, featuring five patented innovations and a flyback function. A sapphire caseback reveals the movement, while ergonomic upgrades—curved lugs, a rubber-clad crown, improved pushers—enhance daily wearability.

Four references anchor the collection:

• Black Magic (full black ceramic)

• Titanium

• Titanium Ceramic

• King Gold Ceramic

The Big Bang Original Unico is not nostalgia-driven. It is a reminder that icons survive by evolving—technically, ergonomically and aesthetically.

Big Bang Unico SR_A

Industrial Design, Humanised

Hublot’s collaboration with British designer Samuel Ross enters a pivotal new chapter with the Big Bang Unico SR_A

For the first time, the SR_A design language is paired with the Unico manufacture chronograph. Limited to 200 pieces, the watch features a 42mm satin-finished and polished black ceramic case, paired with a newly developed honeycomb-structured rubber strap—a signature Ross motif rooted in architecture and industrial systems.

The skeletonised dial exposes the column wheel and chronograph mechanism, making the engineering as visible as the design intent. Compared to the earlier SR_A tourbillon editions, this release marks a deliberate shift: more wearable, more accessible, yet uncompromising in identity.

It is where contemporary design culture meets real-world functionality.

Big Bang & Spirit of Big Bang Coal Blue

Colour as Engineering

With Coal Blue, Hublot introduces one of its most nuanced colours to date—a mineral, stormy blue developed exclusively for the Big Bang and Spirit of Big Bang families

Neither overtly bold nor traditionally conservative, Coal Blue shifts between grey, black and blue depending on light. The shade debuts across four references, including the 43mm Big Bang Original Unico and 42mm Spirit of Big Bang, both featuring solid dials inspired by carbon-fibre geometry with enhanced three-dimensional depth.

Mechanically, the Big Bang Original Unico houses the flyback Unico calibre with a three-day power reserve, while the Spirit of Big Bang runs on the high-frequency HUB4700 beating at 5 Hz. Shared elements—titanium cases, rubber straps and the One-Click interchangeability system—unify the range.

Here, colour is not decoration; it is material expression.

Spirit of Big Bang Year of the Horse

When Carbon Becomes Cultural Art

For Lunar New Year 2026, Hublot introduces the Spirit of Big Bang Year of the Horse Frosted Carbon, a limited edition of 88 pieces that fuses cultural symbolism with material virtuosity.

The tonneau-shaped 42mm case is crafted entirely in frosted carbon, while the dial features hand-laid carbon marquetry combined with gold-plated appliqués forming a dynamic horse motif inspired by Tang dynasty artistry. Each fragment of carbon is individually cut and assembled by hand, transforming a high-performance material into a form of contemporary horological art.

Powered by the HUB1710 automatic movement, the watch delivers a 50-hour power reserve and continues Hublot’s tradition—since 2016—of reinterpreting the Lunar New Year through modern engineering rather than ornament alone.

It is symbolism, executed with discipline.

Classic Fusion Yohji Yamamoto All Black Camo

The Philosophy of Black

In one of its most intellectually aligned collaborations, Hublot reunites with Japanese fashion icon Yohji Yamamoto for the Classic Fusion Yohji Yamamoto All Black Camo, limited to 300 pieces.

Rendered in 42mm matte black ceramic, the watch explores black not as absence, but as essence. A monochrome camouflage pattern emerges subtly on the dial—black on black—shifting with light and movement. The smoked sapphire caseback reveals the MHUB1110 automatic movement, while the strap blends fabric and rubber in a tactile nod to Yamamoto’s couture language.

This is the first time the Yamamoto collaboration enters the Classic Fusion family, marking a quieter, more philosophical interpretation of the All Black concept—where luxury is defined not by shine, but by restraint.

Classic Fusion Sage Green

Contemporary Calm

Balancing the technical intensity of the Big Bang, Hublot’s Classic Fusion Sage Green collection introduces a softer, fashion-forward tone across 33mm, 42mm and 45mm titanium cases.

The pastel sage green dial—paired with specially developed rubber straps featuring a Milanese mesh-inspired texture—embodies modern elegance without sacrificing Swiss watchmaking credibility. From the diamond-set 33mm to the brand’s first sage green chronograph in 45mm, the collection highlights how subtle colour can redefine a classic without overpowering it.

Classic Fusion Chronograph UEFA Europa League Titanium Carbon

Football, Materialised

Completing the line-up is the Classic Fusion Chronograph UEFA Europa League Titanium Carbon, a 50-piece limited edition celebrating Hublot’s long-standing commitment to football.

The 42mm grade 5 titanium case is paired with a carbon-fibre bezel inlaid with orange fibreglass—each bezel uniquely patterned. Powered by the HUB1153 automatic chronograph, the watch features Europa League branding on the dial and caseback, and is delivered with a miniature trophy replica.

It is a collector’s piece that remains wearable, technical and unmistakably Hublot.

Closing Perspective

Hublot’s LVMH Watch Week 2026 presentation is unified not by aesthetics, but by intent. From Djokovic’s GOAT trilogy to the philosophical restraint of Yohji Yamamoto’s All Black, from Lunar New Year symbolism to twenty years of Big Bang evolution, each release reinforces the same idea:

Fusion is not about mixing for effect—it is about creating meaning through contrast.

In Milan, Hublot didn’t just show what’s new. It showed where modern watchmaking is headed.